Fri, 1 May 2009 Introduction: Uniqueness Is Power is all about saving a company's bottom line. One of the things I love about our guest today, Amy Otto, is that she is with a company that will definitely help people save money and improve productivity. Amy is with a company that I would be willing to bet everyone is familiar with, but we're probably not familiar with what she brings to the table for them. The company is AFLAC, and there are a lot of changes going on today in the world of healthcare and wellness. The is a lot of positioning within the marketplace. Welcome to the show, Amy. A lot of AFLAC agents don't have a wellness background like Amy Otto. Some of the changes that AFLAC is making are focused on wellnes programs, which is right up Amy's alley. President Barack Obama announced in March that one of the biggest threats to our nation is the skyrocketing price of healthcare. He said that one out of every six dollars spent in the United States goes for healthcare. AFLAC is taking a unique approach to healthcare by promoting wellness programs. Otto said that in 2006, studies show that $2.1 trillion was spent on healthcare in our country. AFLAC and Otto work with businesses to implement wellness programs called AMPE - Awareness Motivation and Personal Empowerment. AMPE touches employees at least 94 times a year through monthly emailed newsletters, paycheck inserts with healthy tips, breakroom posters, table cards for cafeterias, quarterly health initiatives, lunch-and-learn programs and more. Otto said that AMPE is free of charge for the first year, and that if a company decides that it doesn't want to continue with the wellness program before the one-year trial is over, there are no obligations. If, however, companies realize the benefit of AMPE and want to continue offering it to employees, the cost is $1.25 per employee per month. AMPE also offers incentives to employees who take part in the wellness program. AMPE also offers employees 600 only exercise videos, weekly webcasts and more. Otto said that studies have revealed that employers can save as much as $16 for every $1 invested in wellness programs like AMPE. For more information on AFLAC's wellness program, contact Amy Otto at amyotto@comcast.net or call 404-310-1777.
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Fri, 24 April 2009  When/Where: What: Who: Why: Contact: Category: Articles and Advice -- posted at: 1:14 AM Comments[75] |
Fri, 17 April 2009 Introduction summary: E-Factor is an incredible resource for entrepreneurs, from start-ups all the way up to established companies with business of $10 million a year. The first time I saw E-Factor, I was blown away. I wondered how this type of service could be offered, especially in a complimentary fashion like E-Factor does. We have the founder and Chief Technology Officer of E-Factor with us, Marion Freijsen. Welcome to the show, Marion. One of the pillars upon which E-Factor was built is the belief that a successful business venture is going to be much more likely when it is done with someone that you have a personal relationship with. E-Factor is a community that was built by entrepreneurs for entrepreneurs. While networking sites like LinkedIn are becoming more popular, Freijsen believes that "LinkedIn is for collectors and E-Factor is for connectors." Freijsen believes that LinkedIn is effective for those who want to make more contacts and check on the status of contacts, but E-Factor is about building trusted relationships that will help a person expand their business, whether it is on a local or global level. E-Factor is now in 134 countries and has just under 750,000 members. E-Factor helps put entrepreneurs in touch with people who can guide them to prepare their best sales pitch for their company, write an effective business plan and secure financing and funding. One of the core beliefs that Freijsen has with E-Factor is that people wil invest in a business because they trust and like a person and believe that they will deliver the best results possible. She said that investors don't necessarily simply look for the best business model, but that they want to invest in people. To get started on E-Factor, all someone has to do is visit www.efactor.com and answer about six profile questions. Freijsen said that there is a free membership level and four others that range from $15 to $99.50 a month. No matter which level of membership a person chooses, Freijsen said that E-Factor is designed to help entrepreneurs cut costs, raise financing and grow their business. Comments[59] |
Fri, 27 March 2009 Linda Wind, CEO and Founder of Wind Enterprises Linda Wind is the driving force behind the 12th Annual Possible Woman Leadership Conference set for April 21 at the Georgia World Congress Center in Atlanta. This conference offers a star-studded lineup of successful women who will share their stories with conference attendees. The keynote speaker for this year's conference is Dee Dee Meyers, the first woman and the youngest White House Press Secretary in our country's history. Also sharing their insight into how to be successful on both a personal and professional level will be Joe M. Turner, America's Corporate Magician; Thurbert Baker; Nicki Keohohou, CEO of The Direct Selling Women's Allicance; Marsha Sampson-Johnson, SVP and Chief Diversity Officer of The Southern Company; Anne Cramer, Director of IBM of North America; Deborah Storey, Vice-President of AT&T and Pat Falotico, Vice-President of IBM. The theme of this year's Possible Woman Leadership Conference is "Power, Promise & Possibilities: Women Creating the Magic of Change. The conference will feature workshop sessions with various leaders, plenary sessions, breakfast, lunch and time to network and visit the exhibitor's booths at the GWCC. Cost for the 12th Annual Possible Woman Leadership Conference is $150 for strategic partners and $185 for non-partners. Exhibitor space is still available for $250 (for-profits) and $150 (non-profits). For more information about the 12th Annual Possible Woman Leadership Conference, call Linda Wind at 770-856-4767 or visit www.windenterprises.com.
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Thu, 26 March 2009 Tim O'Connor, EVP Campaign Mojo With the economy getting worse all the time, or at least people's perception of it getting worse, businesses feel the need to cut costs. It often seems like the first area they cut is Marketing and sales, the things that bring them revenue so they can have a business. Campaign Mojo is a software development company that created a platform to allow businesses to create, launch and track all of their Marketing programs. Through a single login, clients can create and manage Marketing campaigns - direct mail, email, banner ads, newsletters and more - in which all of the elements match up as far as look, feel and design. Campaign Mojo provides clients with simple, yet detailed tracking information on these Marketing campaigns so they know exactly where responses are coming from. Because users log in from one place and everything is tracked from one place, it allows them to only invest in Marketing efforts that actually produce results. With Campaign Mojo, these Marketing campaigns can be launched in minutes or hours as opposed to weeks and months that previous Marketing programs required. The more elements that a campaign has, the more time it will take to create and launch, but it is still a quick turnaround. Campaign Mojo can build your website for you and then create, manage and track various Marketing campaigns. If, however, you have a successful website, Campaign Mojo can implement a URL into its system that will closely mirror your domain name. That URL would then host all of the Marketing programs and track the results. Campaign Mojo offers a demo that will walk you through the program and all it has to offer your business. There is a one-time start-up cost for Campaign Mojo of $599, and then there are programs that range from $99 to $500 a month, depending on their complexity. For more information about how Campaign Mojo can help you grow your business, call 800-481-4319 or visit www.campaignmojo.com.
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Fri, 6 February 2009  In today's Uniqueness is Power, we interview entreprenuer Charles Fellingham about the Purple Podium - an intensive, interactive, dynamic and intimate public and political (non-partisan) speaking seminar. This two day workshop prepares the elite partipants for the rigors of speaking in today's environment to succeed in both the political arena and public eye. Materials draw from the best examples of both what to do, and what not to do. Participants take part in immersive training that helps them learn to win over constituents, handle opponents and build a brand and online presence others will covet. Each member will be videotaped and critiqued; materials will be available for review under private passwords. This provides a significant difference from other speaking seminars in the intensity, the interaction and the focus on style and delivery, the backbone behind substance. Participants are engaged in a wide scope of activities to learn how to handle press, interviews, debates, rope lines and more. Check out www.thepurplepodium.com or Google Charles Fellingham for more information. Comments[47] |
Fri, 6 February 2009  Having been a part of non-profits for all her life, when the chance came along to help with an incredible fundraiser, Kathy Greider was excited. Sporting two programs that allow non profits to gain exposure and raise significant funds through relatively little work, when compared to other fundraisers, she knew she had to share it with others. First, there is the matching program – which works something like the Premium program in Public TV. Donors make a pledge of $100, $150, $300 or $500 and gain back an equal value rebate certificate for gas or groceries. “One of the reasons we like this so much, is it focuses on the two things people need, even, or perhaps especially, in a down economy,” says Kathy. Next, there is the Faith Promise Campaign – where church parishioners pledge a one time $50 donation. They are given 1x$500 gas and 1x$500 grocery certificate. They register and send in the receipts and vouchers each month as directed – and when they gain their $50 back each month (one $25 gas, one $25 grocery) – they turn around and pen a check to the church for that amount. “Donations with ‘found money’ make sense – all you’re asking is for your church member to do a tiny bit of legwork each month,” says Kathy. The beauty of both these programs is that in either, there is a capability to raise funds, while giving back or at least not taking away. In a world where charity and giving are decreasing due to the down economy, it is important to reward those who help you. Also, these programs drive “word of mouth” spread like wildfire within customer and donor bases. Call Kathy to find out more at 404 313 8208 or Google her for more info. Comments[45] |
Fri, 6 February 2009  Brainstorming ideas is easy (relatively.) It is finding the ones that work and will be accepted and acted on that is hard. Yet, somehow, Mike Wittenstein always delivers. His ability to spot patterns, trends and ruts, even – and help people sidestep obstacles to success, concentrate on who is the core end user and target, and then storm ideas until he finds the one that will work in the given situation is unparralelled in my experience. Listen in. Mike is brilliant, yet humble. Insightful yet down to earth. Able to see things most other people miss. Bizvoiyant (as in clairvoyant about business.) The ideal “Entrepreneur’s Merlin” at the round table of business. Yeah, I know, hefty praise. But you know what – he lives up to it. And as my coach used to say, it’s not arrogant if you can back it up – it’s called swagger. So, Mike has swagger…REALLY big swagger. You can Google him to find out more and see his video at www.mikewittenstein.com. Mike is available for prices between $2,000 and $12,000 for the day. You get a new outlook on your business you often can’t find yourself. It may be hard to comprehend, but having experienced it myself, I know that in one hour or two – Mike can transform your reality to a new way of being that really delivers those “million dollar ideas” – which are the big ideas that can be acted on – and will be accepted and implemented without fading out. At the upper end of his range, he does speaking, consulting and education as a combo package. You’ll never have spent better money. Period. Comments[49] |
Thu, 29 January 2009  Is it too much to “want it all?” Sometimes you can get both what you want and what you need – take THAT Mick Jagger! On this week’s Uniqueness is Power, your business growth solutions show, we interview John Lehmberg, owner of MakeItLoudSites.com – an amazing DIY website creation tool for those who want more than a generic solution, need functionality and flexibility, need hosting and content management (ability to make your own edits) and want it all for a reasonable price. With most “create your own” websites, you either sacrifice on functionality, expandability or customizability. With MakeItLoudSites.com – you lose none of the above – and you get a cost effective solution as well – hosting and content management for $19.95 a month – and for $39.95 you get e-Commerce. Now, that sounds pretty good, right? But how much do you have to know about web design? Can you use programs like Microsoft Word? You’re ok here. But wait - you also don’t want something that looks like a cookie cutter creation, right? What if you could have a scalable solution, which could change layout, colors, fonts and more with less than an hour’s work? What is you could create ads for each page, or use content rotators and stylish elements to design your own site? – again and again. Oh wait, of course, you want marketing and SEO. Well, believe it or not, you have some of that built into the basic membership and some of it comes extra – but still, it is available. Hmmm, oh wait, I know – you want customer service. How about a staff, included the owner, who answers calls promptly and courteously, who works to make life easy and who is always willing to go above and beyond (heck, he even agreed to this interview.) Tune in and find out more about the tool that could make your new business soar, your old business re-align or your former bad web experiences seem like the distant past. ========== This week's show is brought to you by QAlias and Grocery and Gas Today, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[47] |
Thu, 22 January 2009  To open the show, we discuss how, in the current economy, people have a real opportunity to taste success. However, that doesn’t mean to just whip out a letter, stick a stamp on it and expect great things. Listen in as we give you the vital tips to both creating and launching an excellent marketing letter – and subsequent campaign of many touches. Our guest, Ruth King, of Profitability Channel and Ribbon, joined us – and to start, jumped in on the opening topic of marketing materials and letters. From there, we moved on to cover the new show, Niche, for Profitability Channel – to be hosted by Andy – and we discussed the powerful training tool and business resource the channel has become. Ruth announced a special for members drive – and she also gave out a few pieces of free advice on how to avoid tax issues, other business paperwork problems and how to get the most for your training dollars. In conclusion, we discussed the e-Learning, training, CE credit courses and video conferencing available on Ribbon. Be sure to tune in to catch this dynamic and well spoken guest as she helps you improve your business. Tune in next week, when we’ll have John Lehmberg from MakeItLoudSites.com on. ========================================================== This week's show is brought to you by QAlias and Grocery and Gas Today, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[50] |
Thu, 15 January 2009  As always, on Uniqueness is Power, we have a heavy hitting lineup of information ready for you. Lee and Andy open the show by addressing how the current marketplace can make you a fortune if you approach it the right way and with the right attitude. As much as there are businesses in trouble, there are also plenty of businesses succeeding. That 7.5% Unemployment rate? How about the positive converse – the 92.5% EMPLOYMENT rate? We talk good business and common sense about how to move forward in these times where many will fail. If you want your business to succeed in 2009 and beyond, take a listen to the opening of this show – you may find some encouragement, frank and honest assistance and more that help you rise above and grow beyond the tough time. You can’t sit on the sideline, waiting for a sign the recession is over. Our guest, Barb Giamanco of Talent Builders is a seasoned professional in talent building and getting hiring right the first time. Join us as we discuss how the current job pool makes things both easier and tougher for the recruiters and the applicants. Get down to earth with solid advice on what to look for, what to keep in mind and how to find the job you really both want and deserve. “It has to be right for you and for them,” says Giamanco, to applicants. “I see people giving into a fear mentality and throwing their resume at anything to see if it will stick.” Simply put, says Giamanco, “that won’t end well, and you may derail your career path. Have a plan.” We also cover how to handle networking, why you should always build your network, and how to plan to make sure a sudden “disengagement” with your company doesn’t cost you. Tune in next week as we speak with Ruth King, from On the Ribbon and the Profitability Channel.
This week's show is brought to you by QAlias and Grocery and Gas Today, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.
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Thu, 8 January 2009  Can you imagine being able to refill your ink cartridges on your home printer for about $1 each? If you’re one of the hundred million people who help put $1.3 billion printer cartridges in landfills, and then pay $25 or more per cartridge at Costco, thinking you’re getting a good deal, we’d like to introduce you to Lenny Greene, serial entrepreneur, founder of AccuBrite, sharp wit and supreme business mind who was our guest this week, on Uniqueness is Power, your business growth solution show. He has a solution that saves both your pocketbook and the landfill. The last time we had Lenny on, his kits were running just under $200 and were the best deal going. Now, they have gotten even less expensive and the company has more to offer. The main kit runs just south of $30 and refills work like this – the ink is free, but there is shipping and handling, of $6.95 per bottle. Sounds expensive? Consider this – one bottle of ink will refill between 4-5 cartridges or more. Remember those cartridges you were paying $30-50 for in many cases at “office supply” stores or “discount clubs?” As they say in Lenny’s native Brooklyn, “fuh-ged-aboud-it.” One other thing you don’t have to worry about – is if you, too, can work with this kit. Set up with very detailed, easy to follow instructions, filling stations to eliminate mess, and specially designed tips on the bottles to eliminate spills – you have a refill station that is mobile and easy to use. Doubtful – check out these testimonials. And, having been a customer of Lenny’s for 18 months, I”ll give one - I estimate he has saved me $700 or more in ink refill money - and we’ve put far less cartridges in the landfill, as well. Tune in next week when we interview Barb Giamanco, about the inherent issues in hiring, even with such a huge pool to choose from – how do you pick the best candidates? === This week's show is brought to you by QAlias and Grocery and Gas Today, with hosts Andy Greider and Lee Kantor.Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[45] |
Thu, 11 December 2008  Uniqueness is Power will be on hiatus from now through January 8th, 2009. Please feel free to look for our shows in the archives below. We'll miss you while we're gone. Andy and Lee Category: Articles and Advice -- posted at: 2:05 PM Comments[45] |
Thu, 7 August 2008  From picking the right back up system for your photo archives, to picking up tips on naming your website, picking and url and finding more customers, we cover a ton of ground in this show. Join Andy Greider and Lee Kantor for this edition of Uniqueness is Power, your Business Growth Solutions show – where we interview Kevin Ames and Roger Kealey. Starting the show, we talk about the importance of picking a good domain name. Yes, we know most of the best ones are taken. However, there are guidelines to follow to help you get the best ones you still can. First and foremost – if you don’t already have one – get one today. You need a web address and site in today’s internet driven world – it’s about credibility. But before you grab that domain – listen in – and we’ll teach you the best ways to pick a great one. Our author, (new) blogger, speaker AND Business Booster this week was Kevin Ames (www.amesphoto.com) – a name known to those in the upper echelons of photography and Photoshop for his professional execution and teaching. Kevin joined us to discuss his books, his videos, his classes and provide an amazing amount of tips to everyone from the small business owner who needs a few great shots – to the shutter bug who is taking family photos. From backing up the files to teaching people to become better (and have more fun) at the elemental pieces of making a better photo – you get gain from a pro on how to improve many aspects of what you may have the equipment to do, but not the knowledge. Be sure to listen in to our Unique of the Week (www.freegasmonthly.com), if the down economy is hurting your business – because Roger Kealey shows you how to make the grey skies blue – and bring the customers streaming back in. When you think of why people buy – it is done from emotion, backed by logic. So, the proposition of free gas certificates that Roger proposes is one that is amazing…because it addresses the biggest emotional hot button out there (the price of gas) and backs it with a logical premise for vendors and customers. For instance – if a hotel told me I could get $300 in free gas for spending the weekend – I’d likely want to – 1. Because it’s $300 in something I need on something that is an emotional point for me, and 2. Because it won’t cost me $300 for the weekend or only slightly more. I break even – or slightly under – for having a fun weekend. For the vendor – they only pay about $15 for the certificate – and gain two nights occupancy on an otherwise open room. Win – Win – Win. Tune in to find out how the program works – or give Roger a call or email and let him know you want to hear from him. 404 932 7811. == This week's show is brought to you by QAlias, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[36] |
Fri, 1 August 2008  With the launch of Andy’s new company, Marketing Pedagogy – he had to come up with a logo – and quick. Using the very cool tools found in this article – “A logo, 500 Business Cards and Lots of Fun for Under $100” he built the new logo for his company, leveraging along the way the support of his friends, professional peers and others to help find the logo with the most appeal. The logo cost $49. The color palettes were free – and the business cards were less than $50. What a deal! Check it out in action – here! Next up, we had on Business Booster, Brad Gasaway, VP of Marketing for Namifiers (www.namifiers.com). From name tags that look amazing to rugged personalized attaches and backpacks, these guys have it going on in the promotional products business. They not only treat the customer very differently than the rest of the industry (no is like a four letter word in the offices) – they also apply that culture internally and have subscribed to a Good to Great model for building the right team to do the jobs needed. Be sure to check them out and see what they can do to assist you with your needs today! www.namifiers.com How many times have you either lost your connection or closed a browser window before you finished a sale? If you’re like most people, it has happened far more than once. Now, how often do you go back to complete that sale? Again, if you’re like most of us, people return far less often than the site would like for sure. As our Unique of Week, we had on with us the dynamic duo from interactive sales saving chat tool, UpSellIt (www.upsellit.com) – CEO Gelnn Russell and CTO Chris Wampler. Deploying this amazing tool on your website can save between 7-20% of sales that would have otherwise exited. And it isn’t obnoxious – in fact, it is kind of fun. Utilizing a tool that appears just after a sale is exited (which isn’t popup blockable) – a chat operator (Jenny, Susan and others are names) – pops up and begins a dialogue, trying to save the sale. With realtime monitoring, if it is going poorly, vendors know and can work to change the scripting or delivery. From there, once the sale is completed, the helpful Jenny can offer upsell or cross sell propositions as well. Seeing it in action helps, so check out the demo on the site. (www.upsellit.com) This week's show is brought to you by QAlias, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line...just Google him...Andy Greider. Comments[36] |
Fri, 25 July 2008 Ever wanted to network with the best of them? Then be sure to listen into this show as Andy Greider and Lee Kantor interview Susan Knox of Corporate Connections (www.corporateconnections.us ) and Bonnie Ross Parker, founder of Joy of Connecting (www.thejoyofconnecting.com ). Sometimes it seems that no matter how much you network, you aren’t meeting the people you need to meet. Sometimes you can’t get them on the phone, find where they hang out or become part of the circle you need to be in fast enough. If you realize it is not only who you know, but who knows and trusts you as well, you’ll want to hear from Susan Knox of Corporate Connections. She can catapult you into the birds nest for networking – taking you right to the top of her vaunted network of trusted colleagues. For a fee, she arranges events, special meetings, parties and more. Her work is very helpful for those around her, as she works the room and ties people together like a business matchmaker (you can almost hear Hodel and Chava from Fiddler on the Roof!) Be sure to tune in for details of how Susan weaves her magic – and connect with her today to grow your business. Perhaps you’re a woman business owner who feels like she doesn’t want to be part of the “good old boy” network? Who wants to support other women in business? Who wants to do it without a once a week, or even once a month commitment. Have you ever felt strangled by the regulations of most of the opportunities out there? That you weren’t getting what you needed? Then be sure to listen in as Bonnie Ross Parker details the best kept secret in networking groups for women. She’s aiming to make it the best revelation for women ever – and that is the Joy Of Connecting. You’ll be impressed as you hear about the program’s origin, raison d’etre, and progress – and many of our listeners will find that home they’ve been looking for in networking; just listen in to learn more. This week's show is brought to you by QAlias, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[35] |
Thu, 17 July 2008  If you own a franchise, you need to tune into this show! Seriously. Your future success could be catapulted just by knowing these two guests, Rick Batchelor of Qiigo, and Bill King of Axxiom Franchise Advisors. Lee and Andy begin the show talking about the reasons why many people don’t often succeed in franchises – and why you should and shouldn’t consider one, plus we tackle some ideas on how to please both the franchisees and franchisors. Next up, we had on Rick Batchelor of www.Qiigo.com – who lets us know how franchises and other businesses benefit from his SEO and SEM activities. He helps franchisees build local business traffic through search engine marketing and search engine optimization. His activities, unlike most marketing are trackable – and he even records the calls that are generated from the web traffic he produces. This allows franchisees to know how to improve much more quickly. Rick also works with companies on Reputation Management – showing them how to survive and thrive with their personal brand and protection of their reputation online. Finally, be sure to check out his book, www.seoforgoogle.com. As our Unique of Week, we had the franchise within a franchise, www.AxxiomFranchiseAdvisors.com, and Bill King, who has added quite a deal of intricacy to his model since his first appearance on the show. Tune in to hear all about what is new in the ways in which franchises can be sold, represented and how to tell when a franchise is really a franchise. Plus, realize why, if you are seeking a franchise, you would want to talk to Axxiom first. They save you time, cost you no money and ask the tough questions to get you the right franchise for your best success. Connect with Bill for this free service – and be sure to tell him we sent you. == This week's show is brought to you by QAlias, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[40] |
Thu, 10 July 2008  What a show! What a diverse bunch of guests! Holy cow are we lucky we get to host these shows with such stunning cool topics to cover. Today we go from saving the environment to saving the spirit – and we hit a few more stops along the way. Be sure to tune in to hear how you can make the move to biodiesel fuel – or at least your local municipality can – and save emissions, increase fuel economy and protect the environment. Derek Mendicino joins us – tune in to see why CNN interviewed him – and why we think McDonald’s should hook up with his clients for some amazing aromo-marketing. Want science to be something you can understand? What to know how to decrease bottomline fleet expenses, and help the environment - check out today's Business Booster! We all know that keeping spirits up is the key to quick recovery when your health is diminishing. Tonight, we had the company everyone is turning to for help with the friend they know battling cancer. Look out Oprah – we had em first – if you know someone going through Chemo and battling the Big C - you need to know about the Pinc Bubble. - listen in as we interview Miimi Long and Jacque Streever, founders. PincBubble is making sure women who are going through cancer (that’s why it is pinC) – and chemo – aren’t doing so alone – and have girlfriends to help them out – that is the goal. Jacque and Mimi felt called or chosen to do the work – to make women look beautiful on the outside when they aren’t feeling well on the inside. The cost to the girlfriend in need- $0. The return – priceless! (and done by a volunteer!) Become a girlfriend or recommend your loved one for some extra special TLC. It is free. Really. No seriously. Not kidding. No selling. Nothing but heart and soul in this effort, folks. Are you ready to write of humanity? Ready to say we’ve devolved into a mess? Before you call off all hope – be sure to visit with Mimi and Jacque – they bring a smile, cheer and an undeniable and unbelievable energy to the game with them. Be sure to tune in and feel your insides brighten up - and find out how to lend a hand! == This week's show is brought to you by QAlias, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[39] |
Thu, 3 July 2008  Amazing guests! Superb information to grow your business is tough times! Unique ideas! We bring it all to you, on Uniqueness is Power, your Business Growth Solutions show. Right into the show we dove, with the founders of Strategy Magazine – a great new resource for the discerning professional who doesn’t have time for a stack of news to pile through – but still needs to stay abreast of each aspect of their business category. Broken into 8 disciplines, Strategy delivers a concise, holistic business synopsis to the actionable business professional. The print magazine is on introductory pricing at $19.95 – and you should sign up for an account online today. Next, we move from magazines, to books – where we pick up with Kim Boim, of WWAOW, the WorldWide Association of Writers. Kim started out by describing how, anyone with a book in them, can now be published – AND pick up 5 copies of their book, for $80. Yes, $80. They give you the shipping, handling, and distribution channel as part of the deal – and you get the word out. One of the coolest features we thought, was that hardcovers cost only about $2/copy more than softcovers – and that you can be up and running in about 90 seconds, assuming you have a pdf’d and formatted version of your book ready. In addition, WWAOW has arms and legs in the corporate and government manual, employee handbook, etc realm – and they are backed by Peleman, a company with nearly 8 decades of binding experience. Finally, I love WWAOW because they use steel binding on the hardcovers, and that makes it darn near impossible to lose pages or have binding breaks. Gosh, the Long Tail model lives again! Finally, we spoke with Craig VanPelt of PlantMakers – who is someone who can truly grow your business (and your position in the marketplace!) with his new GoGreen Program for hotels. Can you imagine being able to offer a live plant in every room – and make it not only a marketing position, but also a profit center? Maybe it is hard to believe, but that is what Plantmakers brings to the table – or the counter or vanity or dressertop – in each of your hotel rooms. Using the coveted Milennial Soil, this program allows hotel owners to “go green” with no mess, little added labor – and helps them sell more than sleep. We are fortunate to have Craig back on the show, where he had spoken about how restaurants can also benefit. Be sure to check in with him and see how he can assist you and your hotel or restaurant – and as always, please let our guests know you heard about here, on Uniqueness is Power. Thanks! == This week's show is brought to you by QAlias - with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[34] |
Thu, 26 June 2008  Amazing guests! Superb information to grow your business is tough times! Unique ideas! We bring it all to you, on Uniqueness is Power, your Business Growth Solutions show. This week Lee and Andy ponder which political party is best for small businesses – and you might be surprised with the answers and results to the research. Be sure to go to the World’s Smallest Political Quiz to find out how your values match your support before you listen in. Second on the show was Jason Syzdek, who helped small business owners understand how to properly set expectations with regards to the marketing they are beginning. Syzdek covered how most businesses miss the most unique part of word of mouth marketing – actually executing the plan. Using amusing examples coupled with poignant information, Syzdek (a second time guest), really helps us understand how we can all benefit from using word of mouth and viral marketing properly – and shows how to implement the tricks of the trade. He can help you from his company, Jaymunda! Our third guest (who appears in an inserted format this week) was Stephen Jones, of Growth Strategies – back to talk more about his amazing tool, Executive Briefings. His success since we last had him on prompted a quick return visit to go over some other aspects of this amazing door opening sales tool – a third party commissioned presentation designed to attract your target audience and educate them, not sell them, on your products and services. By sharing pertinent industry information with the potential clients, they are alerted to why they need to pay attention to your offering today. This greatly increases odds of both setting the first appointment and also of landing the business overall. Be sure to check it out – and tell Stephen we sent ya. This is a tool all small and medium sized businesses can't afford to be without! == This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[34] |
Thu, 19 June 2008  To learn more about how to effectively position yourself online, hear how the internet has changed media delivery, use video and walk-on-the-web technology and to hear an inspiring tale of entrepreneurial success – listen in to today’s show – just download the mp3 and listen along as we help you grow your business. Lee and Andy begin by discussing the different elements that have really changed media delivery online. From new online tv stations to podcasting, and purl (direct mail drives online) to online resumes, there is a lot to ponder. Get an unique perspective as we delve into this world today. Next up, be sure to listen closely as the Video Bishop, C Ranaldo Weaver takes us on a learning journey regarding online video, flash website creation and the tricks of the trade. If you want video on your website, or are seeking a walk on the web plug in….this is the man to pay attention to. From there, we spoke with Nina Frye about LTD Chix (and Andy embarrasses himself, forgetting that LTD stands for Living the Dream, not Limited…) And it stands to reason that is the abbreviation, as this company is having pretty much unlimited success…with 12 designs illustrated to parlay the working Mom into a perhaps overtaxed, but still smiling caricature – these are immensely popular shirts. Starting at a local festival and growing rapidly from there, Frye and her partner Cindi Schmitzer have really taken this from a fledgling startup to something with serious potential. Listen in if you think you want to start something up for some inspiration! And for crying out loud - order a shirt for a Mom you know! She deserves it... == This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[28] |
Thu, 12 June 2008  For a sales show that will bring you the best in how to choose an affiliate program and software to great resources like Sales Gravy and Salesconx, be sure to join Andy Greider and Lee Kantor as we help you grow your business, and increase your personal brand! Lee and Andy begin by exploring the two different main mindsets of the affiliate program pantheon – that of high traffic push to the other side of high personal touch pull. Each have solutions targeted to their ends, and each have different ways in which they succeed. Tune in to hear more – and also learn how to recognize elements that make up a strong program if you want to join one. Want to learn more about sales? How about being able to learn from the best tutors out there? How about being able to do this for the cost of a smile? (as in free….) Our Business Booster this week was Jeb Blount, founder and CEO of Sales Gravy, where they treat salespeople like the elite athletes of the business world. Jeb is full of great ideas, and this two year old site may be the only resource we’ve seen with so much to offer you as a salesperson (and let’s face it, we’re ALL in sales of some sort.) Jeb shares plenty of tips and ideas while he shares the most popular features of the community they are developing. Come post a job for free, or apply – but do it soon, as the potential for this becoming a paid service increase each day. Check out cool podcasts, read awesome articles and learn from top experts – all as part of your free membership. Jeb is reachable – and answers both his phone and his email. How would you like to stop fruitlessly spending money on Google AdWords for keywords that don’t convert? How would you like strong leads EACH time you pay money? Our Unique of the Week was Evan Sohn of Salesconx – a very interesting and strong compliment to Sales Gravy. Wherein Sales Gravy is a resource laden site, Salesconx is where connections make you money – and warm up the sales process. You can both buy and sell leads on the site, and your account manager is there to help you work through the process. When you offer to pay someone for a lead, there are three stages. The first is the initial lead offer – say for $25. Then the money is held in limbo while you certify the veracity of the lead. Then there is the “success fee” – often a one time fee that is a percentage of the closed new business from that lead. Let’s say it is $500 – at 10% of a $5000 deal. For providing this service and the assistance, Salesconx takes a 20% processing fee (making them a profit of $105 on that full transaction – very fair all in all….listen in as Evan compares this with a typical Google AdWord effort….) Be sure to tune in next week as we go digital with the Video Bishop, C Ranaldo Weaver, and speak with the magnate of hip and cool clothing, Ltd Chix.
== This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[30] |
Thu, 5 June 2008  Another show chock full of great information and guests - Join Andy Greider and Lee Kantor as we help you grow your business, and increase your personal brand! From hairapy to business therapy to family memories – we have it all in this episode of Uniqueness is Power, your Business Growth Solutions show. We began things with Aura Mae, author of Get Some Hairapy, who is the quintessential therapist, hairipist and social diva of Do you have a co-worker who you don’t gel with? A boss you can’t understand? Feel left out or behind in company functions? Perhaps the team just needs some work – and our next guest is the leader in doing so, while making everyone smile and learn at the same time. Brownell Landrum is with Draw Success, a company that was founded out of necessity (and maybe a little pain, as well.) Landrum worked for a few large corporations and in the last one had the team that put the dys in dysfunction. Her work thereafter was to create a game, partially based in Disc-Jungian psychology, partially based in experience, and partially based in having some fun! If you are in management and know your team needs some help – or suspect there may be some underlying quiet issues, connect with Brownell at brownell@drawsuccess.com Who has gone to the family reunion only to find they no longer remembered everyone? Or they hadn’t kept up as well as they’d have liked after seeing the relatives you thought you didn’t like? Or found a relative who was doing something really cool, if only you’d known? Well, as a part of those types of experiences, and after a youth of experiencing good stories, increased relations and more around the kitchen table of familial relations, Dean Roy decided he wanted to bring families together online, in a secured social environment. Set up so there is no way to invite people outside your family – or to have them find you – this network, ShareFam, is free to access and set up and allows you to stay in touch. One of our favorite features was the story section and the news section – allowing you to continue those late night chats that evolve after Thanksgiving cleanup, or those that grow out of setting up a surprise birthday for Auntie Grace’s 90th – be sure to drop by and sign up today. == This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[30] |
Thu, 29 May 2008  Our jam packed sales special is here to end May - with the Trigger Event Expert, Craig Elias. We’ve got a show jam packed with great information and a powerhouse guest - join Andy “Google Me” Greider and Lee Kantor as we help you grow your business, learn how to sell and when to sell - and increase your personal brand! Since we were young in business, in fact, many times even before business – we’ve all been told “There’s no silver bullet to success.” Today’s guest, Craig Elias, feels differently. To him, there’s a panacea, a magic elixir, and silver bullet – and it begins with timing. To learn more about Shift Selling, and what the rage is all about - be sure to download now - right click the little pod icon next to the title of the blog. Save target as - and then listen in your favorite media player. “Catching the customer when they are at the right point, in the right frame of mind is the key to the timing,” says Elias. Ok, so that sounds like common sense. How about if we tell you he shows you how to find those customers? – to tell who they are - and how to work with them while they are in the window of dissatisfaction – helping you become the emotional favorite – and placing you in the game before selective perception takes over. If all those terms italicized above seem foreign to you – be sure to download the show – you’ll learn a ton of great info. In fact, Craig was on fire during this interview and he spun Lee and my head around. If you want a full day’s seminar of material in less than 45 minutes, take the time to download this show and listen. And then go to Craig’s signup page to gain his first chapter of the new book he’s working on when it is ready. Then, after listening, if you think you should be talking to Craig – or think you can’t afford not to - give Craig a call at 866.744.7904 and please tell him the guys at Uniqueness is Power sent you along to him. Thanks! == This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[27] |
Thu, 22 May 2008  Another show chock full of great information and guests - Join Andy Greider and Lee Kantor as we help you grow your business, and increase your personal brand! Today we covered a lot of catching up in the first few minutes of the show – relaying all sorts of goings on, growing companies and interesting ideas – a real hodgepodge of things – before launching into the show with Mike McGraw as our Business Booster. For 28 years, McGraw has owned and operated tneve – which is event spelled backwards – and I think it means, after hearing how thorough and strong Mike is at his craft, that they have you covered from front to back and then again. McGraw shares with us insights on how much more an event means when you have it; and how with the rising prices of gasoline and travel – they may become even more rare. Download the show to hear about his biggest success story, the things people take away from the shows, and of course, how to find out more. For well over 5 years, 5 Seasons Brewing has been serving top quality food and excellently quaffable pints of crafted brews for the patrons of
== This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[25] |
Thu, 15 May 2008  Another show chock full of great information and guests - Join Andy Greider and Lee Kantor as we help you grow your business, and increase your personal brand! The multi-faceted and amazing Katherine Phelps joined us to discuss her quarterly publication, Beautiful Magazine. Besides having amazing stories to share, a nonprofit with a personal stake and background as a co or ghost author of 22 books, Katherine also reveals the secrets to successfully populating the 64 pages of her quarterly magazine, without hardly lifting a finger. She’ll be back in a few weeks to discuss Strategy, her next magazine. Are you about to travel for business affairs? Do business with another country? Visit a new client who is recently living here from another country? Our next guest, the talented and articulate Chi Chi Okezie, wears the hat of Cultural Ambassador. What is that? Tune in to find out…but let’s just say if you are doing, intend to do or think international business could potentially happen for you – check in with Chi Chi so you don’t run the risk of insulting others, stepping on their “custom toes” and mores. Chi Chi is well versed in many aspects and cultures and can help you immensely. Finally, we had on David Wolf, who sports a “who’s who” background of clients in the audio and video field. These days, David runs SmallBizAmerica.com and host the radio show The SmallBiz Brain. He is a great interview, full of amazing information you need to hear about how the new media is changing the format of things moving forward – and how he is leveraging strategic partnerships to make things happen for his show hosts and listeners. You’re sure to pick up good info when you tune in. == This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[29] |
Fri, 9 May 2008  Another show chock full of great information and guests - Join Andy Greider and Lee Kantor as we help you grow your business, and increase your personal brand! Straight out of the gate, we were after it in this show. Joining us as a renowned speaker and motivator was networking maven Gwen Marshall, who spoke of interconnectivity, the importance of controlling who you network with (to protect your personal brand and standing) and the differences between online and offline networking. Be sure to connect with her when you need an engaging, delightful and personable speaker for your next event. Next up was Business Booster Erick Moore with Empanel Online. Erick previously guested while with us while with another company, and now brings a much wider array of tools to the table with his new company, as owner. He works with everyone from small Mom and Pop businesses up through the Fortune 5. With capabilities spanning Online surveys to focus groups to phone interviews – and more, Empanel Online seeks the information you need to make informed decisions about : • Brand Research • Message and Copy Testing • Marketing Effectiveness • Communications Strategy/Effectiveness and • Media Research. Knowing how to both find the coveted executive level feedback as well as analyze and interpret sets Empanel apart from many companies. Check in with Erick today to learn more about his capabilities and offerings. As our Unique of the Week, we had Jim Killeen, of Google Me, the Movie! As we mention on the show all the time, Google has become a verb – and name googling and personal branding (online especially) have become almost synonymous. Google is a part of our culture and our experiences daily. Jim Killeen saw an opportunity to create a movie that showed that while there are many different things that make up a “Jim Killeen? – there are far more similarities and positive associations than differences. The human condition sometimes keeps us from remembering that. Interviewing a total of 7 Jim Killeen’s with 30 predetermined (but not shared) questions, the experience is one you have listen in to hear (download this show), or watch (see links below) to see. Full of humility, quiet confidence and a personality that lends quite well to this project, Jim Killeen is a true pioneer of the new facets of how we all find out about each other. Google Me the Movie is available for purchase on DVD, and for a limited time, is available in full on YouTube. To say Jim found himself, may be an understatement – as he truly found something much bigger – something we’re all seeking – which is an answer to the question “why are we who we are?? Rare to have such an unique, Unique of the Week, we were privileged to have Jim as a guest after appearances at Newport Beach Film Fest, on Google Me Talk Radio and more. What’s next? Tune in to find out – but here’s a hint – Googled people may be getting a “reality check? in the coming months….
== This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[22] |
Thu, 1 May 2008  Another show chock full of great information and guests - Join Andy Greider and Lee Kantor as we help you grow your business, and increase your personal brand! Joining us for the beginning of the show is Charles Fellingham; if his name sounds familiar, it should– he’s guested with us not once, but twice in the past. However, both those times were with qAlias. This time Fellingham is wearing the hat of leading national Fortune 100 trainer, and sales veteran, to talk about how to develop trust to gain sales. Fellingham covers why it is more important than ever to establish trust as you begin the sales cycle. Tune in for words of wisdom from a trainer who routinely delivers in front of the top corporations across the world, and who has led a team over 27 years in leading avionics tire sales. As our next guest, Peter Shankman called in from the streets of == This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[151] |
Thu, 24 April 2008  This is the kind of show that makes you think, makes you prepare and makes you feel good. We hit on all cylinders with an eclectic lineup of excellent guests who all bring great things to the table. Join Andy Greider and Lee Kantor as we help you grow your business, and increase your personal brand! We began with Elizabeth Gordon, serial entrepreneur and author; owner of Flourishing Business, previous guest of Uniqueness is Power, current hostess of The Publicity Show and for purposes of today’s interview, author of The Chic Entrepreneur. Next up, we had Patrick Bradshaw, owner of My Next Career Move. Patrick focuses on making the most of preparation for the next move in your career. He is someone, who as a recruiter in corporate Wrapping up the show, we had, the one, the only, Sir Markadoo – owner of Before and After, host of Let’s Talk Business, Heavenly Body Products and so much more. A man who is a unique as his name, Sir joined us for straight talk on health, fitness, franchising, radio interviews, humble beginnings and more. You just have to hear this interview!
== This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[26] |
Tue, 22 April 2008 Tonight, I was introduced to another great new venue and forum for building business success and connections. It all occured at Heavenly Body Products office in Decatur (what I will now call "Far East" Decatur.) Heavenly Body Products also doubles as the studio of Sir Media and the Sir Markadoo hosted radio program, "Let's Talk Business." I was lucky enough to be a guest in front of this live audience fueled show, along with Mr. Tycoon and the Women's Business Network. Sir and I spoke about how to market during the recession, building your personal brand and where it all began for me. What a blast - and hopefully it was helpful to the audience as well. Andy Category: general -- posted at: 11:39 AM Comments[36] |
Thu, 17 April 2008  This was another amazing show, and one well worth the time you’d take to download and listen. We’re having fun, teaching and learning – and holding court with some amazing guests again this week. Andy Greider and Lee Kantor delve into the recent success in linking up with HARO – Help a Reporter Out from Peter Shankman, who will be here to discuss his new creation on May 1st. Our Author this week, was the creator of Simple Networking, Chi Chi Okezie. Fun, delightful and chick full of good advice, Chi Chi is a treat to listen to as she discusses do’s and don’ts of networking. We love her book because it is easy, but intelligent – helpful, but not heavy handed. She even uses her own quotes – how UNIQUE! Next up, we had on our Business Booster, Mattie Rock, of Rock’s Networking Unlimited. She is a true powerhouse in the new face of networking we are all coming to expect – education, entertainment and business all rolled together. Be sure to check out the new offers she has coming each month, walk on the web and join her group to find out the best buzz about We ended the show with the Unique of the Week – Greg Rau of Leadership Development Group. Greg is an amazing person, with deep insight into the things that cause pain in small business…and on the show, he handed out a few Aleve for the business owner. Be sure to tune in, count your breaths (it’ll make sense if you listen) and learn from someone who every business owner should be listening to. Greg’s down to earth style, large picture thinking and user friendly implementation are all to be coveted. Join us next week for Patrick Bradshaw and Sir Markadoo, and perhaps a surprise guest for our author…
== This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[26] |
Thu, 3 April 2008  Be sure to listen in to this show, as you’ll learn to become part of the royalty of Cold Calling – you’ll learn how to do good publicity – and you’ll learn how to succeed in the face of what most consider long odds. The show kicks off with discussion of the many ways in which to do (and not to do) publicity – and the ways in which you can narrow down Google Ad Words for your business. Then our Business Booster (and Unique of the Week) Wendy Weiss, called in. We found out quickly, she’s not called the Queen of Cold Calling for nothing, folks. Actually a nickname that stuck after her first job 20 years ago as a Marketing and New Business Consultant, she’s drummed this up into a thriving career, working with the likes of ADP and Avon. Wendy gives a ton of great advice and offers up some free resources, but you’ll need to listen in to get the goodies. You’ll hear how to get past the gatekeeper and how to best follow up. Please drop her a line and let her know how she can help you conquer the cold calling blues. Tune in on the 17th when we’ll have author Chi Chi Okezie and more special guests for your enjoyment. == This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[30] |
Thu, 27 March 2008  If you are a small or medium sized business owner, it is tremendously important you don’t fall into the traps that have cursed and are killing corporate America. Hosts Lee Kantor and Andy Greider work with you to cover both the “don’ts? and the “do’s? – not just criticizing but also offering solutions. If you own a business, technology is something that is both necessary, but also expensive. For our business booster, that means a lot of business – in their new niche. Be sure to check out this interview with Stu Lustman of Southern Lending Solutions - and find out about 2-3 year leases on technology equipment, 3-5 year financing on other technology, even true medical office loans. As a VAR or OEM style shop, you can also gain from the best financing deals available for your clients. Stu is a top customer service provider and also does factoring, credit card processing and equipment leasing. His knowledge of this new niche is truly exceptional. You don’t want to miss talking to Stu if you have a technology need to finance in your business…no need to spend all the cash upfront and get stuck with equipment you have to completely replace in 3 years. Our Unique of the Week was Dr. Dan Gottlieb of Gottlieb Vision Group. If you have a child suffering in school, learning to read, or paying attention - and you’ve been told “there’s nothing more we can do? – take the time to call Dr. Gottlieb ((404) 296-6000). Host Andy Greider has personally seen small miracles occur for both his children while working with Dr. Gottlieb and his team of vision therapists. Internationally renowned for his approach and results, Dr. Gottlieb covers the things to look for to know if you should make a call to his office. From covering one eye while reading to sitting right in front of the tv, to squinting, to frustration in the classroom – there are plenty of warning signs. Almost all learning disabilities are tied to a visual challenge, and there are always things that can be done. If your child has been diagnosed with ADD, ADHD or just seems to have reading challenges, it is a fairly easy thing to correct and rectify at young ages. Within a few weeks, differences are noticeable – within a few months, differences are often dramatic. Be sure to tune in next week when we speak to Josh Felix about his new publication Kenzie, to Wendy Weiss, the Queen of Cold Calling and to Tom Linkous with SportsWar….and maybe even get a quick call in from Final Four prognosticator, Lee Miller. == This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[25] |
Thu, 20 March 2008  We began the show, looking at “how to find an intern? – exploring the pros and cons, and suggesting resources for our small – smedium and medium sized business owners to leverage to find the best of the best for the summer or evenings test. Lee has had a copious amount of intern ups and downs – right now we love our intern! We welcome your questions and hope to hear from you. Did you know that by simply organizing your clutter in both home and business, you can save yourself over 1 hour a day? What if that was an extra hour to spend with the kids, to relax or to even be more productive? Our Business Booster was Laura Ray with Laura Ray Organizing, and she helps small business owners, home business mavens and home owners organize and streamline. Asking “what do you use? And what do you love?? she begins the weeding process, something that she says takes 12-20 hours on average, and sometime leaves a little homework for the clients as well. However, the savings are evident immediately, in time, in cleared minds, and in increased efficacy and efficiency. Be sure to drop her a line, as she is the right person to help you take the steps you’ve been avoiding in business and personal organization. Ever considered creating a tv ad – and then placing it on cable or local networks? If you’re like most small – medium sized businesses, you’ve done one of three things – (1) considered it, and dropped it when you saw production costs, (2) were willing to compromise some production value, but still couldn’t afford enough frequency to effect changes, or (3) skimped on quality, and didn’t place enough valume, and lost on all counts – hemorrhaging money on a commercial that tanked. What if you could get the best of all worlds? Sometimes, if it sounds to good to be true, it’s a Uniqueness is Power, Unique of the Week! And that’s our guest today, Spotrunner, and Eric Williams. Working with the theory that the internet has commoditized many entities and services that before had no common denominator, the folks at Spotrunner, Nick Grouf and David Waxman, formed the company to level the playing field. For around $500 you lease the footage, own exclusivity in your broadcast area and can customize the commercial. In addition, you get to buy targeted demographic cable grabs, and for about 1/5 to 1/10 of the cost of the footage alone, you gain a 2 month trial run to ascertain how you want to proceed. This change in delivery and slashing of upfront costs makes Spotrunner an attractive option for those who want to consider TV, but felt they could not afford it. Please connect with Eric for more info on SpotRunner and SpotRunner Custom (where there are more facets offered.) == This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[29] |
Thu, 13 March 2008  Today it was the “double Lee? show – co-host Lee and guest Lee. For the first 20 minutes, Lee (co-host) and I discussed how to improve your blog, your internet presence and your search engine rankings. We covered 17 tips and more that will help you with your online marketing. Our guest, Lee Miller, is a very unique fella, with an even more unique company – Elite Hoops Basketball/NIKE Sports Camps. Be sure to check out his summer camps; you’ll be learning from Wooden pyramid of success system, Jim Harrick trained instructor, Lee Miller. With an intense schedule that spans the summer months, Lee works with kids 8-14 on basketball skills, agility and of course, hoop-ing it up as well. However, unlike many camps, there is a lot more than just organized games each day. With sponsors like Nike and SPARQ - he uses top level equipment and processes to help players progress with everything from movement to shooting to ball handling. Not surprisingly, he says ball handling is the easiest area to see marked improvement in the camps. Whereas shooting takes all elements of co-ordination, plus the relearning and erasing of bad habits, ball handling usually is more about concentration and agility – and is easier to correct. Be sure to check out his camps, held across the Southeast, or connect with him to ask questions. == This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[148] |
Thu, 6 March 2008 From private labeling at the top of Google, to niche social and business networking, using realtors as the focal point, we covered a lot of ground in our show today.
We started out the show talking about the new things we have cooking – Lee’s new Mastermind/Business Advisory Board, and Andy’s new connections for the radio show, in the form of upcoming guests.
Then we began talking about article marketing and how it works and why. Simply put, the search engines love fresh content, they love keyword rich resources, and they like relevant information that connects with other sites. Writing articles can happen pretty quickly – usually 30-60 minutes for a one page wonder – and you can submit it to the search engines easily…through article directories. But we show you how to turn that one article into hundreds and then how to leverage that to the hundreds of engines – multiplying your work in a way you never thought possible. This new software eliminates the issues Google and Yahoo have with duplicate content – and make your life as a writer SO much simpler. They also show you how to climb the organic rankings and position yourself as an expert, while potentially gaining autoresponder driven signups for your newsletter, ezine, bulletin, or other vehicle for consumer connections.
Scott Forcino of ProRealEstateCity.com joined us to discuss his unique vision for a localized online networking community, centered around, but not exlusive to the real estate industry. Allowing agents to position themselves in local community online settings, he helps agents build a bevy of vetted resources, allowing others access to their most coveted and valued partners. With options that allow a free look, this is a service worth checking out if you are in real estate.
Next up was Charles Fellingham, founder of qAlias – a guest in prior episodes, but with plenty of new things happening, which we wanted to update you, our listeners, about. Check out the new website they have up about private label branding – allowing employees to enhance their personal brand while the company protects the overarching online brand. For the next 90 days, the private label branding is the same price - $9.95/person/month – as the regular service. It will likely increase to $14.95 once the pilot period ends.
This is a powerful way to make sure that what people find – and read first about your employees – is what the company wants them to see. Fellingham explained how much of a liability in some cases and helping hand in others, the internet can be these days. qAlias has grown a great deal since we last saw them, and are getting ready to just take off in the coming weeks and months. Drop them a line to ask about private label services - or just sign up with them and advance your own name and brand today.
==
This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.
Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net.
Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today!
Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[21] |
Thu, 28 February 2008  Beginning the show with advice on 4 ways to grow your small business, we tapped into and expanded on suggestions made by Stephen Jones, our first guest. Here’s the lowdown:
Find good sales books, books on CD, seminars, tutorials/tools, workshops, sales resource web sites, etc. The resources are all around you! Check out our links!
Start a referral or affiliate program.
Gain referral commissions for your hard work. You probably make these referrals anyway. Now get paid for them. Link to SalesConx…
Also, make your white papers and tips available in A/V format. Or do an e-Book. (link) More accessible to more people.
Our first guest was Stephen Jones, of Growth Strategies.
It was great to have Stephen on the show again after his first run a few months ago. We learned in his first visit how he helps companies grow – and guarantees it, even. But this time, Stephen came to visit and talk about his new standalone offer, called Executive Briefings. Tired of sales pitches that don’t open doors? Want traction that actually continues…then talk to Stephen about the 30 day process of turning your tired sales pitch and presentation into a robust, informational, educational executive briefing. By providing business owners with information, even bad news, then re-situating your offering as the solution, you open many more doors and close many more sales. Far more affordable than losing sales, this tool is a standard service for Stephen’s clients, but he now offers it a la carte, as well. Google him for contact info!
Next up, we had Keven Izen of Pick Media, a recruitment advertising agency. So, you ask, what is a recruitment ad agency? Keven tells us they work with HR to bring efficiency and efficacy to the process of placing job want ads, often in print and online. Never costing the company more money, and gaining increases in the work process and targeting, Pick Media brings huge value to the clients they serve. Working best with a decentralized industry – they specialize in healthcare, hotels, restaurants and more – they allow for streamlined process and better overall delivery and cost efficiency. They take the 15% rate card discounts available in want-ads as compensation – the one place in advertising the discount still applies. Be sure to check out what they have to offer if you are a franchise, a hotel, restaurant or are in healthcare.
At the end of the show we had time to revisit with both Stephen and Keven about their best successes and what the process of working with them feels like. Be sure to listen to hear about how they helped others – in much the same way they could certainly help you.
==
This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.
Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net.
Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today!
Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[17] |
Thu, 21 February 2008  WOW! Some shows are just even better than you expected, even with high expectations – you surely won’t want to miss this one! Lee Kantor and Andy Greider cover, up front, the week they’ve had. From speeches at the Flourishing Forum and qAlias event for Andy, to a return to the RTIR Publicity Forum in NYC for Lee, plus a launch of Dr Fitness and the Fat Guy for Atlanta, things are looking golden for the two host of your show. Next up, we had on the show Cloud Conrad, from Maid Brigade, who is making your home a better, greener, less toxic, cleaner, more environmentally friendly place to be. Cloud shared with our listeners how Maid Brigade became the only national residential house cleaning service committed to the health of you, your family and the environment, with our exclusive green cleaning service. She spoke of how there are over 100 products on the market with a chemical known to cause cancer. You can check out this site for info on this and other bad chemicals. Schedule your cleaning service today. As our Unique of the Week, we had on Libby Laguta, of L2Designs, who has made hospital design, and evidence based design her specialty. Working with a team of 3 others, she brings a new look and feel to the hospital, but there’s a lot that goes into the process. Not only does the space need to be germ free, but the colors need to be chosen carefully, along with the materials in each piece of furniture and room or nurse station décor. In many cases, Libby works on redesign projects where she must bring a wing or unit up to the modern day – with technology and new ideas figured in, without losing touch with what she is working from. A new “wood look? brings homier feelings and there are many innovations to make the process more varied, but not any easier. Renovation is hardest but is most of what is done and where the majority of her work comes from. Check out her work for Emory University Hospital, Greenville Memorial and Carolinas Medical Center. Join us next week on Uniqueness is Power, for more great information, unique companies and money saving ideas and offers. Comments[16] |
Thu, 7 February 2008  Lee and Andy open the show spending a few minutes talking about how to green your business, as well as how some other companies have already done so. We find out Lee is anti-green, but not for unwarranted reasons – tune in the hear why. Our guest today was Maria Elena Duron, the Champion of Connections, and owner of Buzz2Bucks.com – where your personal brand is the key to success and her passion. Maria was a great guest, sharing with the listeners a plethora of tips, ideas and thoughts on how to best network, how to create and maintain a personal brand and what things they need to stay aware of in a changing world of relationship driven marketing. You can check out her book and learn more plus connect with her when you Google Maria Elena Duron. We ended up the show talking about the SuperBowl Ads – whether they were on MySpace, YouTube or a myriad of other online entities, this was the first year the advertisers maybe got their 3 million per 30 seconds worth, with the increased viewing. Still, we debate that most, if not almost all of the ads lacked punch or drive or selling power – and that most didn’t even manage to provide branding. Let us know if you agree or not? == This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[21] |
Thu, 31 January 2008  We began this HUGE show with a “tiny section? – speaking about www.tinyurl.com – and how to use it to capture large links to place them in emails or blogs, or to hide affiliate id tags. We also walk our listeners through how to establish or set up a redirect url. Our first guest was the heralded Steve Rubel, who is a digital marketer with over 15 years experience. He currently serves as senior vice president in Edelman's me2revolution practice. Steve assists his clients by identifying key insights, trends and emerging digital platforms that can be applied in marketing programs. He came on our show to share this knowledge and more with our listeners, along with discussing articles he has on adage.com. Be sure to tune in to hear his thoughts on hot blog topics, what to do to increase your exposure online, where things are heading over the coming 12 months and how to reach those you covet. Check out an unique perspective on why the traditional mediums have “done well? over the past year and where things are heading in the converging world of old school advertising and the internet, according to MicroPersuasion blog author, Steve Rubel. With the Super Bowl coming up this weekend, we chose an Unique of the Week in keeping with the theme. Please welcome Steve Kapusta, from KSI Consulting. While most sports fans are glued to their TV sets to watch big events such as the Super Bowl, most folks don’t realize the business side sports, especially when it involves the health of the athletes. One such component involves athlete disability coverage which can be purchased by the athlete, the team or a sponsor depending upon the contract status in place. (with over 320 NFL players on the injured reserve for the past 3 seasons each, it IS a huge deal – this stat doesn’t cover other sports, even.) Steve came into the studio to talk about this aspect of the game – the hidden side most of us miss. But from there, we got into event cancellation insurance – due to performer illness or no show, due to weather or even other causes. Lee and I were stunned at the things you can insure – and we were even more impressed with Steve’s knowledge of the ways to do so. Be sure to check out how you can even insure promotions centered around games of chance and save your bottom line while doing so. == This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[19] |
Thu, 24 January 2008  We get things rolling with everything you wanted to know about e-books, but were afraid to ask. For about 15 minutes, we cover the ways to virally grow your brand online through e-pubs, and give you sites and links and ideas galore. Tune in for this extremely helpful primer and starting guide to e-books. As our Business Booster, we bring in Kim Butler, from www.partners4prosperity.com – she is a specialist at guiding her clients to abundance through the Wealth Capitalization System. Working with core principles and avoiding pitfalls, she and her talented staff walk clients through a process and new manner of thinking they can use to help them re-adjust their path to wealth and financial wellbeing. Check out their newsletter, or go to the site and view Kim’s video. Able to help small business owners, and willing to give a free session to anyone who listens to the show, she is an instant asset to the balance sheet of your financial and business life. Our Unique of the Week was Richard Quan – who has begun work on the publication, Impact Times. (www.impacttimes.com) A hybrid of Harvard Business Review meets GQ – this is a stylish, yet ad free space for intelligent, thought provoking one page articles accompanied by full page works of art – be they photos, paintings or other mediums. Quan saw a need to expand on what was already out there – and place a magazine in circulation that could be a collector’s item – such high quality, it would be saved like a book, for future reference. With a strong background in both creating and selling publications, he has applied his knowledge and skills to make an amazing new splash in the rather red sea of written word and visual art. On top of that, he has assembled a strong staff of writers who work with him on providing content for both the magazine and for the website. This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[28] |
Thu, 17 January 2008  Joining us tonight were Bob Schwerzel of TGS and Dave Charbonneau – the Network Capitalist. But first, Lee and I talk about the myriad ways in which the internet has changed the marketing mindset and also the American culture, how we’ve gone from an audience of millions to millions of audiences of one. We cover how to promote a blog – and hit some top tips – link deep into the blog website – as well as hit outside articles for cross reference. We cover why buying a redirect is helpful – for instance with SaveYourBottomLine.com. We even cover design and layout of text and pictures. Our first guest was Bob Schwerzel of TGS Products – who is helping redefine the word technology – at least how it is used in today’s lexicon and marketplace. He helps them leverage technology to bring products to market more quickly, with more accuracy and with more science. Working from angles that can include chemistry or culture – he and his team work with companies from a perspective uncommon in today’s market. Avoiding the pigeonhole people trying to place what he does in, is sometimes a challenge, but he breaks through by concretely showing how to save bottom line money. Next up was Dave Charbonneau – who is as multi-talented as he is fun to interview. Working with the Chicken Wire, with Interviews With Prosperity and with Global Network Studios, he helps people build networks, increase profits and leverage what they have in front of them to grow their businesses. All these companies are part of the company Applied Prosperity, LC. We began by trying to understand what the heck a blog-a-zine is – and why Dave created the Chicken Wire. Turns out, it is an amazing conduit to bring in great advice, strong opinions, outside interviews, sequenced articles, network building tools and even a trip to the Principles Office. You can also hear the Interviews with Prosperity on the wire (down the right hand side.) We began to work in deeper, to cover online networking – and how to best leverage it and what mistakes to avoid. Quality over quantity is key, according to Dave, and his networks are proof in concept. In fact, he has come up with a great new concept we love…Opportunities to Make Good! – this is a not-for-profit network for bringing collegiate interns together with business projects; to offer real world business experience and possible employment, management, or partnership opportunities for the interns; while moving quality (and perhaps otherwise stagnant) business concepts into the marketplace. Each project acts as a benefactor toward a societal concern of our times. Tune in to hear more and find out how to grow your strategic partnerships and your networks with Dave. ==
Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[20] |
Fri, 11 January 2008  CNN/Money magazine says "You're Only As Good As Google Says You Are" and they are right. We explore tips and ideas that go beyond this article in our first fifteen minutes. Before meetings, after meetings, same with interviews, if you're in sales, or are a professional whose name is your brand - people are Googling you - learn how to make a postive first e-Impression. From there, we speak with Fritz Scheffel who has his eyes set on changing healthcare in the US. With a move that would help business owners save on the trouble and hassle that is involved with healthcare, not to mention the cost, Fritz has a slightly different approach than that of Dan Boaz, also a guest on the same topic previously. Fritz is all about education of the American public, as to what happened to create the current system, how to undo it at a "user level" and how to plant seeds for a better tomorrow. Next up, we were joined by Joanne Victoria, who has Vision - With a Capital V - and much more - to offer our listeners. Joanne is a business growth expert who understands that vision must meet action in order for people to realize goals and reach and then exceed goals they have set. We loved having Joanne on the show, as she really epitomizes the character of coaches we respect - tough love, rigid yet followable guidelines and an eye on the ball that never wavers, so neither does that of her clients. Finally, we were graced with the presence of Kelly Reidinger - who joined us to speak about her new company - KR Associates (which may soon have a new name, as well as a new mantra.) Today, we cover the mantra. Kelly, who has worked as an appraiser for much of her career, saw a need for something more for her clients. Yes, she's very good at doing appraisals, but she has the skills to be a "home value advisor" - something she is revamping into. She works with clients on the appraisal, makes suggestions as to which improvements bring best value, and then strategically recommends builders who suit the client's needs and best interests, right down to personality matches. She then acts as a buffer or conduit between buidler and homeowner, mitigating troubles before they even arise, and saving the homeowner nightmare stories many people tell. Her "buffer" costs are picked up by the builders, and she proves an invaluable asset to her clients. Another great show and thanks to all of our guests... ==== This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up for qAlias today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[21] |
Thu, 3 January 2008  What a way to kick off the New Year! If all our shows are this good - well, as listeners, you'll be in for a great 2008! Lee and Andy began 2008 discussing how you, our listerners can leverage free advertising channels online to drive sales and bring more awareness, coverage and as follows, prosperity to your New Year. Some of the tools we covered: Craigs List - what began in one city as a "we'll see what happens" service has been a raging success for all sorts of things - from product driven businesses - to service driven businesses - to the other individual sales and tools that were expected to do well. SalesSpider - a very interesting company that has all sorts of options most social and business networking sites do not - from free classifieds online, to job postings, to leads to forums for discussion and business deals - they live up to the motto "other social networks make you friends - we make you money." We believe that coupled with qAlias, who lets you "own your name on the web" and "take top priority on Google and Yahoo searches" this is the best duo rolling. We also looked at other innovative channels to help you grow your business - to find out more, listen in. Our guest on the show was Scott Allen - now what can you say about Scott - which hat would we have him wear? Author of The Virtual Handshake? Columnist with About.com for the Entreprenuer section? Keen observer of social and busniness networks, with an astute view on which bring business to different business niches? How about ALL of those - and more?!? So, we began by being sure to ask Scott about his decade long rise – where did he begin? How? What made him succeed? What made him realize the power of online business? Well, the first thing may have been forming a corporation out a chat room – be sure to tune in to hear this story! Next, Scott took the time to cover his opinions of which verticals and specialties should use which social/business networks. Scott suggest everyone should be on LinkedIn. We happen to agree, and we also think Scott’s recommendation you use the free option is a good one – unless you plan to use LinkedIn for your primary networking source. For those seeking to do international business, Xing is the thing. For pop culture oriented businesses, try MySpace; for the technology driven crowd, do Facebook. Scott recommends Ryze and e-Cademy for the micro-businesses, and showed us a new two sites: www.meetup.com and www.ojeez.com. From there, the discussion of how to build your online brand, how to grow your business and how to become a success like Scott has get in depth coverage – please tune in to hear more… ===== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up for qAlias today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[25] |
Thu, 20 December 2007  Andy and Lee begin the show with the best techno tools they’ve come across in the past year….and 2007 held some wonders. Lee uses Twitter to miniblog his exploits as the Fat Guy on Dr Fitness and the Fat Guy, Andy uses Jott to relay quick reminders and updates to himself and others, Lee and Adam have created the best thing going for those getting in shape and losing weight…and Andy has risen to the top of Google and Yahoo this year, through a new service for $9.95 a month (and has made over $25,000 as a result of using this tool.) We were determined to bring in the New Year with a business boosting bang, so we did a double Business Booster section – and Vanessa Lowry was with us from Profits in Progress (www.profitsinprogress.com) Her company is an interesting and compelling flip side to the explosion of the internet. In helping businesspeople handwrite notes and send via snail mail, she returns the personal touch – and in many cases – the connections and the sales. Featuring three flexible packages, Profits in Progress makes the process easy, fun and instantly appealing. The cards are unique works of art, designed by Lowry, and often adorned with quotes from famous writers, authors or poets. If you’re looking for a unique and effective manner with which to correspond and stand out from the crowd, your search is over. Next up, we were joined by Jason Syzdek, whose company Jaymunda, is beginning the revamp of the Uniqueness is Power website. Going from a straight blog and download site to a more robust, interactive and educational portal type of site will be a huge change to what Uniqueness is Power can offer its listeners. Now, instead of just reading the blog overviews, and downloading shows, users and listeners will be able to access pertinent information, helpful tips and news and even promotional specials. To be included is the dynamic Networking Toolbox, where how to gain the most from your relationship capital is explored – to INeedSomeoneWho.com – a selection tool for the best of the best for various service categories, all based on your needs and input. Look for the new look and feel in Q2 of 2008. We ended our year having some childish fun – keeping it all light at heart and easy going, to be sure. Joining us as Unique of the Week, was Rob Solberg, of Brainwave Studios (www.brainwavestudios.net) and creator of the new Franktown Fun website, stage 1 of an interactive online virtual world for kids 8-14 or so. Franktown is based on the success of Webkins and Club Penguin, but has many more features that should make it stand out. With Guitar Hero 3 and other music based games being all the rage, the fact that Franktown is music intensive, should only help boost word of mouth popularity and near the Tipping Point faster. Next steps include the creation of a soundtrack and band, named “Call Me Harvey? and then an animated Franktown TV series. It won’t be long until Franktown is on a computer near you – likely in the living room, if you have kids. This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Be found at the TOP of Google anytime someone searches your name! Control what the web says about you for only $9.95 a month. Google Andy Greider for a sample and then sign up for qAlias today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[21] |
Thu, 20 December 2007 The show starts off with a bit of a bang, as we explore the downside to the social and business networks out there. With many people thinking of Linking out – due to inappropriate or unwanted ads, spam or just the fact you have to be a part of the hive to see the buzz….the reasons are many for a new search being undertaken in making sense of personal search online. Do you recall doing businesses from a dorm room? If you’re as old and Lee and Andy, you may be thinking of certain illegal enterprises. However, in today's world of the internet, Chris Pund and www.dorm-room-biz.com leverage the idea of showing others how to do what he has succeeded at – running a dorm room business. This is a great blog, about the get better as the new look and feel will bring more great info to the forefront and allow students everywhere to set an entrepreneurial foot forward – through cyberspace or in real time in the dorms – with businesses that appeal to almost everyone. From learning how to become an Ebay tycoon to running fan sites with AdSense revenue, Chris has all sorts of great things for students to try. In a world full of security breaches, intrusions, identity theft and more – our Business Booster, Peter Rung is a man with mission. Peter seeks to protect your data and keep the unwanted out. Peter is with ID Rank Security – (www.idranksecurity.com) – and don’t worry – we read it as I Drank Security, too. His company works with businesses to help them encrypt and protect their data – the most valuable part of any businesses lifeblood. From mission critical documents, to proprietary secrets, to customer data lists, he has it all covered, around the world. Speaking of around the world, we were joined by our Unique of the Week, Bishop Clarence Harris – who has a mission to change the world through internet television. This is no small goal, as he hopes to re-teach history, culture and thinking to those willing to learn. Working from the understanding that there is a great deal of current teaching that changes, ignores or manipulates what has happened, Bishop Harris believes his network, DITN – Diversity International Television Network – will help interactively involve the learning public, and show them the way past racism, poverty and other oppression. His goals are huge, but so is his intellect and his passion – listen in to hear more. This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Be found at the TOP of Google anytime someone searches your name! Control what the web says about you for only $9.95 a month. Google Andy Greider for a sample and then sign up for qAlias today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[17] |
Thu, 13 December 2007 Our Business Booster was Jeff Haynie, of Appcelerator (www.appcelerator.com) – the home of More App, Less Code. Haynie was fresh off the announcement of JBoss founder Marc Fleury, as a new advisor and was extremely excited about where his company is headed. Working in the SOA space, his open source code is available to enrich user interfaces, increase speed and usability and make software more enjoyable to use. Having developers on staff who can work within this open source framework can deliver better offerings to your customers, better products to your clients and better functioning tools to your staff. Our Unique of the Week was Rob Franta with the Reverse Funnel System – an invention of cyber-warrior, Ty Coughlin. Coughlin’s invention comes from the idea of an upside down funnel. In normal business models, the top of the funnel is thick and wide, and accommodates a large amount of the flow. In the reverse funnel – the prospects are vetted and carefully chosen and only a few make the “hole? at the top. From there, those who show the interest and needed fortitude and aptitude are chosen. Franta explained how this system works and brings people in that actually do the work and how to funnel expands on the lower end, instead of the top. Interesting, to say the least. This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Be found at the TOP of Google anytime someone searches your name! Control what the web says about you for only $9.95 a month. Google Andy Greider for a sample and then sign up for qAlias today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.
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Thu, 6 December 2007  This week Andy and Lee were joined in the studio by Elizabeth Gordon, of Flourishing Business, who went over a very cool Top 9 list of the things a business needs to do to flourish and not just create a bigger job for the owner. Flourishing means being able to run on its own and thrive without the owner or a key employee for a period of time. Gordon’s methods may sound familiar to those who have read books like Tim Ferriss’s Four Hour Work Week – but Gordon was there first, developing and promoting her own model – in the form of a flower – years ago. As Business Booster, Michael Wilkes of Dynamic Answers was the featured guest. Known as the Disambiguator, Wilkes takes complex software and technology issues and breaks them down into a blueprint – making sure things happen right the first time. In the business of preventive maintenance, Wilkes “measures twice, cuts once? – and helps companies do so, as well. His ROI as a Business Booster is hard to measure, because not only does he save the cost of a second re-do project, but he also saves sanity, frustration and anger – quite intangible and as they might say, priceless… Unique of the Week, Adanna Hartwell and Keisha Duck own a Dream Dinners franchise. Can you believe that for the low low price of $250 or so a month, you can spend a few hours one day and prep almost all the meals your family will need – meals that can be on the table in about 30 or so minutes. With a lemon chicken specialty favorite, Dream Dinners hooked Hartwell as a customer first, and then the unique model drew her into ownership soon thereafter. Operating in the 30075 and 30076 zip codes around Atlanta, she joins myriad other Dream Dinner owners in helping parents thrive in a busy society and balance work and home to make more time for the things that need done outside the kitchen. This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Be found at the TOP of Google anytime someone searches your name! Control what the web says about you for only $9.95 a month. Google Andy Greider for a sample - and then sign up for qAlias today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[24] |
Thu, 29 November 2007  Making the transition from workplace to home and parenting is hard for most people and for someone running their own business, being good at both roles can feel nearly impossible. Our first guest, Lesa Day, enthusiastically shares tips and ideas on how to create an atmosphere of balance and consistency at home to create a nurturing, stable and positive home life and work life. Her book, “The I Can and I Will Child? is available for order and she is available for coaching, speaking and consulting. www.yesicanandiwill.com With oil hitting over $100 a barrel and corporations cutting costs on each corner, another thing that will soon go the way of the dinosaur is corporate training events – unless of course, they are done online. Enter our business booster, Matt Fok, from elearningzoom.com. He has a cost effective solution that ranges from $1-3 per user/month. At less per user than any one gallon of gas, this is an amazing way to keep employees current on materials and trends, plus do training. We suggest checking him out asap – and be sure to mention you heard about him through the radio show. Our Unique of the Week is SalesPartners (www.salespartnersworldwide.com), with Jason Tyne and Craig Cushman, multi-region directors who are helping push Robert Kiyosaki and Blair Singer’s coaching franchise into This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Be found at the TOP of Google anytime someone searches your name! Control what the web says about you for only $9.95 a month. Sign up for qAlias today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[28] |
Thu, 22 November 2007  Find out more about the changing face of marketing and where things are heading as word of mouth meets the internet, as email becomes blasé and passive – and new avenues for getting the word out open up. Lee and Andy discuss and give you the marketing 411. Want to increase your direct mail conversion rates? We can help – as we have with us Business Booster Jodi Pierce of Alphagraphics who came in to speak about her newest love, Purl. Purl is a great combination of direct mail with internet push – to a personalized web address, or url. Be sure to tune in and get more info from Jodi on how this can become an inexpensive and very effective solution to making direct mail effective again. Our Unique of the Week was Sandy Lomax of Networking Entreprenuers (www.networkingentreprenuers.com) – who has an amazing smorgasbord of information, connections and educational materials coming together. After trying to find all the info she needed out there, and realizing there wasn’t a central clearinghouse for the info, she began to search for a way to “bring it all together.? The result is her new site, which develops and grows each time we connect with This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Be found at the TOP of Google anytime someone searches your name! Control what the web says about you for only $10 a month. Sign up for qAlias today! Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Need to start a national salesforce - want to only pay anything once your new sales people sell things? Call 404 516 4204 to find out more. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[60] |
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