Best Press Releases, Emerging Media for BtoB and Best Buy For Business

Another amazing show - we not only show you how to harness the power of a press release, but we also take you to the best source, Matt Lohman and Knowledgestorm on what emerging trends such as blogs, wiki and podcasts are doing to the BtoB realm, and then speak to our Unique of the Week - as Jeff Brewer from Best Buy for Business joins us.

Ok, to start out, Lee and I discussed what makes a good press release.

Matt Lohman from Knowledgestorm joined us, and was a delight to have on the show. For those in the BtoB technology realm, you likely already know about Knowledgestorm, but if not, these folks are amazing and are for real. Acting as a portal of your information and lead generation source, they are all about helping the tech BtoB business thrive.

Matt Lohman shared with us the information Knowledgestorm recently finished compiling about emerging media in the BtoB marketplace. From Blogs to Podcasts, Wiki to Tele-Seminars - they have all the data on what is working and what is not. Contact Matt at mlohman @ knowledgestorm.com

Our Unique of the week was Jeff Brewer, from Best Buy for Business - a company which is moving ahead of the other big box electronic stores by coming at this from a whole different angle - seeing their targets as both consumers and as small business owners. Targeting businesses from 1-50 people in size, and working with many aspects of business, Jeff's take is that this is something he can hardly keep up with demand on - people want to be helped. Subsequently, he is also hiring consultants for the marketplace.

What makes Best Buy for Business so unique is the large blend of partnerships and strategic alliances they have - from Geek Squad and Magnolia Home Theater in house to product alliances with HP to their innovative ways to virally spread word about each business - Brewer is developing a real community feel out of a big box store. You can contact him at jeff.brewer @ bestbuy.com and find out more at www.bestbuyforbusiness.com

Join us next week for more great info and guests.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast.  Please send any questions to [e-mail].

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Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.