Tim O'Connor, EVP Campaign Mojo

With the economy getting worse all the time, or at least people's perception of it getting worse, businesses feel the need to cut costs. It often seems like the first area they cut is Marketing and sales, the things that bring them revenue so they can have a business.

Campaign Mojo is a software development company that created a platform to allow businesses to create, launch and track all of their Marketing programs. Through a single login, clients can create and manage Marketing campaigns - direct mail, email, banner ads, newsletters and more - in which all of the elements match up as far as look, feel and design. Campaign Mojo provides clients with simple, yet detailed tracking information on these Marketing campaigns so they know exactly where responses are coming from. Because users log in from one place and everything is tracked from one place, it allows them to only invest in Marketing efforts that actually produce results.

With Campaign Mojo, these Marketing campaigns can be launched in minutes or hours as opposed to weeks and months that previous Marketing programs required. The more elements that a campaign has, the more time it will take to create and launch, but it is still a quick turnaround.

Campaign Mojo can build your website for you and then create, manage and track various Marketing campaigns. If, however, you have a successful website, Campaign Mojo can implement a URL into its system that will closely mirror your domain name. That URL would then host all of the Marketing programs and track the results.

Campaign Mojo offers a demo that will walk you through the program and all it has to offer your business. There is a one-time start-up cost for Campaign Mojo of $599, and then there are programs that range from $99 to $500 a month, depending on their complexity.

For more information about how Campaign Mojo can help you grow your business, call 800-481-4319 or visit www.campaignmojo.com.

 

Direct download: Uip_March_13_2009_Tim_OConnor.MP3
Category: podcasts -- posted at: 11:24 PM
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