Sat, 11 November 2006  Another amazing show - we not only show you how to harness the power of a press release, but we also take you to the best source, Matt Lohman and Knowledgestorm on what emerging trends such as blogs, wiki and podcasts are doing to the BtoB realm, and then speak to our Unique of the Week - as Jeff Brewer from Best Buy for Business joins us. Ok, to start out, Lee and I discussed what makes a good press release. Matt Lohman from Knowledgestorm joined us, and was a delight to have on the show. For those in the BtoB technology realm, you likely already know about Knowledgestorm, but if not, these folks are amazing and are for real. Acting as a portal of your information and lead generation source, they are all about helping the tech BtoB business thrive. Matt Lohman shared with us the information Knowledgestorm recently finished compiling about emerging media in the BtoB marketplace. From Blogs to Podcasts, Wiki to Tele-Seminars - they have all the data on what is working and what is not. Contact Matt at mlohman @ knowledgestorm.com Our Unique of the week was Jeff Brewer, from Best Buy for Business - a company which is moving ahead of the other big box electronic stores by coming at this from a whole different angle - seeing their targets as both consumers and as small business owners. Targeting businesses from 1-50 people in size, and working with many aspects of business, Jeff's take is that this is something he can hardly keep up with demand on - people want to be helped. Subsequently, he is also hiring consultants for the marketplace. What makes Best Buy for Business so unique is the large blend of partnerships and strategic alliances they have - from Geek Squad and Magnolia Home Theater in house to product alliances with HP to their innovative ways to virally spread word about each business - Brewer is developing a real community feel out of a big box store. You can contact him at jeff.brewer @ bestbuy.com and find out more at www.bestbuyforbusiness.com Join us next week for more great info and guests. ==== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast. Please send any questions to andygreider@comcast.net. You can sign up for our FREE marketing and business growth weekly tips program - and please check out our affiliate sponsor, Tire Rack, to help support the show. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[33] |
Sat, 28 October 2006  Wow! What a GREAT show this past week, on Uniqueness is Power. We sure had fun, and we learned a lot as well. Beginning with making sure the safety is on, we picked up some valuable lessons. Download now to hear from the Sales Funnel Guru, George Ishee of Plumtree Marketing, as he discusses his unique sales tool that allows for cultivation of your leads - from low hanging fruit, to maturing fruit, to being able to re-serve and sell to in shop customers. Also, explore the amusing side of life, and what almost was death, with Ken Futch, who had to put a bullet through his head to begin to think straight about life. Let us tell you folks, now that he has - he is onto something. A superb keynote speaker and trainer, Ken is equally as delightful as a person and storyteller. To end our show, which seemed to focus on birthing (new leads), living well (Ken Futch) we moved to the next level - preparing for death - but in a whole new manner. The owner ofthe business formerly known as "Bonded" joined us and discussed how his business works. Essentially, he brokers life policies from those who no longer want to maintain them, to those who do. In an arena with just over 10 percent of all policies being paid out on, this an emerging industry which pays back high percentages, in a fairly timely manner. Take a listen and decide for yourself - but we find this to be a very interesting twist that ends up a win-win for sure. See ya next week! Comments[21] |
Sat, 21 October 2006  Today we had with us Erick Moore from Survey Executives, Susan Hawkins from Short and Sweet Studios and we even found time to cover some hot marketing trends and cool new places with unique offerings: We began the show talking about The Sustainable Dance Club which kicked off in Rotterdam's Find out more about this unique club at: http://www.enviu.org/cm/cm_index_site.html Next we examined Zopa.com (consumer to consumer lending), daylo.com (consumers buying, selling and exchanging services in their local area), fundable.org (aggregating consumer demand), but perhaps the coolest is YorZ, a community designed to help consumers refer candidates for great jobs and make money from it. Check out www.yorz.com We were luck enough to be joined by Erick Moore from Survey Executives, whose company serves a superb purpose in today's world - allowing direct contact with the levels of companies most people want to speak with, but are turned away by gatekeepers. Survey Executive's best customer is one that wants to do primary research on business people (CEOs, VPs of Marketing etc) for product development, market share, image surveys etc. Whether they need help with the entire project or simply need help reaching their target audience, Survey Executives can help. This week's unique company focus was placed on Short and Sweet Studios, of Decatur, GA. Co-owner, Susan Hawkins, joined us. We covered a lot of ground in finding out more about the only studio on earth where you can feature your dog or your baby in a feature film presentation - and be done before patience and luck wear out. Find out more by contacting Susan at www.shortnsweet.com Comments[17] |
Sat, 30 September 2006  On UiP we were all about keeping personal opinion out of your campaigns, getting a read on the face, going national with campaigns and cloning the best employees you have. Lee and Andy pondered the idea of why executives who allow personal opinion into their marketing often fail - keying in on the idea that "it isn't about you. The key advice is to make sure that you concentrate on what your consumer wants, and what they as a demographic do, and not on what you like or don't. Saying "I won't advertise on that radio station because I don't listen to that station" or "I won't do direct mail because I hate it," won't likely advance your business. Our first guest on the show was Naomi Tickle, and we found out just what's in a face. From reading a face to help close a sale, or to help pick the best person for an accounting job, face reading works very well. However these uses are much easier than using it to profile behavior. The UiP staff thought we may have solved the TSA's problems on finding the terrorists - but not just yet. Check out Naomi's newest book coming out soon, and order her other works, including the flash cards (all of which she was nice enough to send us for our edification, review and greater success - thanks Naomi) all available at www.thefacereader.com Next up, Lee and Andy took a quick look at the aspects of what it takes to run a national campaign - the crucial elements - and the relative costs involved. This one ought to raise a few eyebrows, and get some attention from those folks who want to go BIG but don't know what it takes. Out second guest was Jim Aden of Hire Golden, where science meets social and the best potential employees come out of a very thorough but efficient and quick screening process. Used for companies needing to fill a large number of similar positions quickly (a good example would be the large box store in need of managers or sales staff), the unique part of Hire Golden's process is in delivering a manner in which to clone your best employees - by analyzing performance top to bottom and making psychographic matches to help you find other equally adept at success in such a position. You can find out more from www.hiregolden.com or by contacting our show for more info - at andy@wgsratlanta.com This e-mail address is being protected from spam bots, you need JavaScript enabled to view it Thanks to our guests and to Lee - it was a great show this week, and we had a great time exploring some synergistic manners in which to improve your employee hiring and recruitment, as well as up your sales at the meeting table. To your greater success! Andy Comments[21] |
Sat, 23 September 2006 Howdy listeners - Our show was a multi-generational span this week, with visits from Macular Health, who is helping revolutionize the field of macular (eye) health by decreasing macular degeneration in adults 60 and over, to Success on Contact, a young and new technology which is eliminating the need for some administrative help on sales teams. Macular Health is providing a capsule form pill, with a once-a-day schedule, to help ease the minds of those taking the pill (competitors use larger tablets and are 2-4 pills a day, twice a day.) In addition, the cutting edge uniqueness of this product couples it with a once a day vitamin and features smoker's formula's, as well. If you or a loved one suffers from macular degeneration, the other advantage here is the price - at $13.33 a month, you owe it to yourself to check out his offering. If you are looking to increase sales, and help organize a sales staff, we recommend Success on Contact as the perfect key to the kingdom. Our most recent discussions with Kelly Gerard showed us how this prioduct helps in the field of Mortgage, Real Estate, Insurance, MLM, Network Marketing, Direct Sales and many others. Tune in and catch the info for yourself...or visit Kelly's site for more. In addition, we reviewed the hottest new trends in car rentals, with www.evrentals.com - an entirely green fleet in select western city airports, as well as EEStor, the cermanic engine that should eventually give the combustion engine a run for its money. Finally, we review the book "Beyond Emotion" in which we detail the uses of emotion during negotiation - in the board room, the bed room and everywhere in between. Join us next week for another stellar show... Cheers! Comments[21] |
Sat, 16 September 2006 Welcome to the inaugural edition of Uniqueness is Power. From start to finish, our first show was a huge success. We were fortunate enough to have in the studio with us Glenn Clowney, who is owner and CEO of ROI-Calc - download our podcast if you want to show ROI on marketing to your board, your boss or your investors. Tell Glenn you heard it here! This tool is amazingly adept at showing the numbers behind your marketing - it can be customized for each client, in fact, for each endeavor. Also, be sure to check out our review of an excellent book, called "Long Tail" by Chris Anderson, editor of Wired. Email me at andy@wgsratlanta.com This e-mail address is being protected from spam bots, you need JavaScript enabled to view it for a pdf synopsis of the book. Listen in and find out about Dr. Katrina Cryder, our TEEN chiropractor in Sandy Springs, who has taken a very unique approach to chiropractic, counseling teens - the age range most people don't consider for chiro. But Katrina works with teens in many ways - suggesting ways to make life less stressful, and to deal with the stress that is leftover. Thanks for your patronage. Check out the upcoming features here, to include the Networking ToolBox...and more! Comments[24] |
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