Sat, 28 October 2006  Wow! What a GREAT show this past week, on Uniqueness is Power. We sure had fun, and we learned a lot as well. Beginning with making sure the safety is on, we picked up some valuable lessons. Download now to hear from the Sales Funnel Guru, George Ishee of Plumtree Marketing, as he discusses his unique sales tool that allows for cultivation of your leads - from low hanging fruit, to maturing fruit, to being able to re-serve and sell to in shop customers. Also, explore the amusing side of life, and what almost was death, with Ken Futch, who had to put a bullet through his head to begin to think straight about life. Let us tell you folks, now that he has - he is onto something. A superb keynote speaker and trainer, Ken is equally as delightful as a person and storyteller. To end our show, which seemed to focus on birthing (new leads), living well (Ken Futch) we moved to the next level - preparing for death - but in a whole new manner. The owner ofthe business formerly known as "Bonded" joined us and discussed how his business works. Essentially, he brokers life policies from those who no longer want to maintain them, to those who do. In an arena with just over 10 percent of all policies being paid out on, this an emerging industry which pays back high percentages, in a fairly timely manner. Take a listen and decide for yourself - but we find this to be a very interesting twist that ends up a win-win for sure. See ya next week! Comments[21] |
Sat, 21 October 2006  Today we had with us Erick Moore from Survey Executives, Susan Hawkins from Short and Sweet Studios and we even found time to cover some hot marketing trends and cool new places with unique offerings: We began the show talking about The Sustainable Dance Club which kicked off in Rotterdam's Find out more about this unique club at: http://www.enviu.org/cm/cm_index_site.html Next we examined Zopa.com (consumer to consumer lending), daylo.com (consumers buying, selling and exchanging services in their local area), fundable.org (aggregating consumer demand), but perhaps the coolest is YorZ, a community designed to help consumers refer candidates for great jobs and make money from it. Check out www.yorz.com We were luck enough to be joined by Erick Moore from Survey Executives, whose company serves a superb purpose in today's world - allowing direct contact with the levels of companies most people want to speak with, but are turned away by gatekeepers. Survey Executive's best customer is one that wants to do primary research on business people (CEOs, VPs of Marketing etc) for product development, market share, image surveys etc. Whether they need help with the entire project or simply need help reaching their target audience, Survey Executives can help. This week's unique company focus was placed on Short and Sweet Studios, of Decatur, GA. Co-owner, Susan Hawkins, joined us. We covered a lot of ground in finding out more about the only studio on earth where you can feature your dog or your baby in a feature film presentation - and be done before patience and luck wear out. Find out more by contacting Susan at www.shortnsweet.com Comments[17] |
Sat, 30 September 2006  On UiP we were all about keeping personal opinion out of your campaigns, getting a read on the face, going national with campaigns and cloning the best employees you have. Lee and Andy pondered the idea of why executives who allow personal opinion into their marketing often fail - keying in on the idea that "it isn't about you. The key advice is to make sure that you concentrate on what your consumer wants, and what they as a demographic do, and not on what you like or don't. Saying "I won't advertise on that radio station because I don't listen to that station" or "I won't do direct mail because I hate it," won't likely advance your business. Our first guest on the show was Naomi Tickle, and we found out just what's in a face. From reading a face to help close a sale, or to help pick the best person for an accounting job, face reading works very well. However these uses are much easier than using it to profile behavior. The UiP staff thought we may have solved the TSA's problems on finding the terrorists - but not just yet. Check out Naomi's newest book coming out soon, and order her other works, including the flash cards (all of which she was nice enough to send us for our edification, review and greater success - thanks Naomi) all available at www.thefacereader.com Next up, Lee and Andy took a quick look at the aspects of what it takes to run a national campaign - the crucial elements - and the relative costs involved. This one ought to raise a few eyebrows, and get some attention from those folks who want to go BIG but don't know what it takes. Out second guest was Jim Aden of Hire Golden, where science meets social and the best potential employees come out of a very thorough but efficient and quick screening process. Used for companies needing to fill a large number of similar positions quickly (a good example would be the large box store in need of managers or sales staff), the unique part of Hire Golden's process is in delivering a manner in which to clone your best employees - by analyzing performance top to bottom and making psychographic matches to help you find other equally adept at success in such a position. You can find out more from www.hiregolden.com or by contacting our show for more info - at andy@wgsratlanta.com This e-mail address is being protected from spam bots, you need JavaScript enabled to view it Thanks to our guests and to Lee - it was a great show this week, and we had a great time exploring some synergistic manners in which to improve your employee hiring and recruitment, as well as up your sales at the meeting table. To your greater success! Andy Comments[21] |
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