Join us as guest host Cindy Caldwell and regular Andy Greider speak with Kathy Smart, about, what else - Smarter Ideas - a tremendous Unique of the Week - and hear about how Kathy began in bartering and is now helping strategically grow small businesses and working with medium sized entities as well.  Go to Smarter Ideas for Smarter Ideas Radio, for great interviews with celebs from Blue Man Group to prosperity guru Marilyn Jennet and networker extraordinaire, Bob Littell.

We also quiz Kathy as to her role in the Atlanta Business Academy (editors note, now the IBAL of Atlanta)

The Atlanta Business Academy, although they do networking, is centered around the idea of connecting people by and through education of its members - as well as introductions.  Featuring monthly breakfasts, with informative speakers at each, ABA allows members access to the website for Council Advisor commentary, and "Ask the Expert" features, immediately differentiating themselves from the typical networking crowd.  Soon to expand nationwide and eventually internationally, this is a very exciting group to get to know.

We also remind people, that just like new year's resolutions, the ongoing success of work we do in the realm of sales and marketing requires diligent follow up.  Be sure to tune in and find out some of the best ideas going for growing your business, moving into 2007.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast.  Please send any questions to andygreider@comcast.net.

You can sign up for our FREE marketing and business growth weekly tips program - and please check out our affiliate sponsor, Tire Rack, to help support the show.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Direct download: UiP_December_30_2006.mp3
Category: podcasts -- posted at: 12:48 PM
Comments[16]

Creative Staffing, Making Your Message Seen AND Heard, and Direct Mail Tips for Coveted C-Level

Today our Unique of the Week is Cindy Caldwell from Ranstad - where they are known for staffing, but not THIS kind of staffing!  We learned about the upcoming revolution of video email and v-casting with Daryl from Hello World - and we examined the best methods for getting your message through the gatekeepers, the red tape and to the top C Level execs you covet speaking to, via direct mail.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast over WGSR Atlanta, at wgsratlanta.com/710am - please send any questions to andygreider@comcast.net.

You can sign up for our marketing and business growth weekly tips program - and please check out our affiliate sponsor, Tire Rack, to help support the show.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Direct download: UiP_December_09_2006.mp3
Category: podcasts -- posted at: 12:05 PM
Comments[20]