Thu, 29 November 2007  Making the transition from workplace to home and parenting is hard for most people and for someone running their own business, being good at both roles can feel nearly impossible. Our first guest, Lesa Day, enthusiastically shares tips and ideas on how to create an atmosphere of balance and consistency at home to create a nurturing, stable and positive home life and work life. Her book, “The I Can and I Will Child� is available for order and she is available for coaching, speaking and consulting. www.yesicanandiwill.com With oil hitting over $100 a barrel and corporations cutting costs on each corner, another thing that will soon go the way of the dinosaur is corporate training events – unless of course, they are done online. Enter our business booster, Matt Fok, from elearningzoom.com. He has a cost effective solution that ranges from $1-3 per user/month. At less per user than any one gallon of gas, this is an amazing way to keep employees current on materials and trends, plus do training. We suggest checking him out asap – and be sure to mention you heard about him through the radio show. Our Unique of the Week is SalesPartners (www.salespartnersworldwide.com), with Jason Tyne and Craig Cushman, multi-region directors who are helping push Robert Kiyosaki and Blair Singer’s coaching franchise into This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Be found at the TOP of Google anytime someone searches your name! Control what the web says about you for only $9.95 a month. Sign up for qAlias today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[38] |
Thu, 22 November 2007  Find out more about the changing face of marketing and where things are heading as word of mouth meets the internet, as email becomes blasé and passive – and new avenues for getting the word out open up. Lee and Andy discuss and give you the marketing 411. Want to increase your direct mail conversion rates? We can help – as we have with us Business Booster Jodi Pierce of Alphagraphics who came in to speak about her newest love, Purl. Purl is a great combination of direct mail with internet push – to a personalized web address, or url. Be sure to tune in and get more info from Jodi on how this can become an inexpensive and very effective solution to making direct mail effective again. Our Unique of the Week was Sandy Lomax of Networking Entreprenuers (www.networkingentreprenuers.com) – who has an amazing smorgasbord of information, connections and educational materials coming together. After trying to find all the info she needed out there, and realizing there wasn’t a central clearinghouse for the info, she began to search for a way to “bring it all together.� The result is her new site, which develops and grows each time we connect with This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Be found at the TOP of Google anytime someone searches your name! Control what the web says about you for only $10 a month. Sign up for qAlias today! Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Need to start a national salesforce - want to only pay anything once your new sales people sell things? Call 404 516 4204 to find out more. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[79] |
Fri, 16 November 2007  Another amazing show for our listeners, who can tune in to learn more about the best in online networking, plus a powerful time saving printing solution and how to “link build.� We begin the show with a plethora of tips on how to “link build� – the fastest way to do your own Search Engine Optimization – the tips are here. Also, listen in for an interview with Business Booster Jodi Pierce, who will show you how to take the onerous and time consuming task of print proofing for things like business cards, and fully automate it, through Alphagraphic’s 451. Named for the temperature paper burns at, this digital solution to eliminating a lot of back and forth with both the traffic manager, the AP/AR department and the printer themselves is a huge asset for anyone who chooses to leverage it – tune in to find out more. Our Unique of the Week was Jerrilynn Thomas of the IVWCC.org – that’s the International Virtual Women’s Chamber of Commerce. We like this concept – a Chamber meeting you don’t have to get our of your office chair for. Almost entirely virtual, unless members try to meet up on their own, this network is building some amazing connections and new alliances. Be sure to check them out and see how this multi-faceted organization is helping women grow business, across the country, across the world – but especially in GA and CA. Be sure to sign up now and enjoy all the benefits coming in 2008 – including the conference in January. You can also hear more from Jerrilynn by downloading her interview on our sister show, Atlanta Business Radio. This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Be found at the TOP of Google anytime someone searches your name! Control what the web says about you for only $10 a month. Sign up for qAlias today! Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Need to start a national salesforce - want to only pay anything once your new sales people sell things? Call 404 516 4204 to find out more. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[39] |
Thu, 8 November 2007  Tune in for another great show with the crew at Uniqueness is Power, your Business Growth Solutions show, on Radio X in We had with us today Jan Dahlin Geiger, author of “Get Your Assets in Gear�, Business Guru, Nicco Jan Geiger is a financial powerhouse – and somehow when she states she is rich, you are not immediately jealous – perhaps because she follows it with “you can be, too – and I’ll show you how.� Her altruistic nature is at work on this interview, as Jan dispenses advice she learned growing up – that still makes sense (and cents into dollars) these days. Her book is the only one we’ve seen on Amazon with almost a straight 5 star rating after over 50 reviews. Check it out today! So, you want to start a new business? Need to revive a current one? Want to grow your franchise? You need to speak to our Business Booster, Nicco Duncan, of www.aperfectplan.net – she is truly amazing. When Nicco came to the show, we were told to expect someone who “does it all� - and Nicco lives up to her billing. The advice she gives and services she offers aren’t often all found in one location, and she is quick to strategically partner when she isn’t able to do something herself. A consummate networker and businesswoman, Nicco will help your company grow and keep many headaches off your docket. Ed Bikales, CEO of Snippies, knew he was onto something – marketing and research done by journalists – but even he never expected that things would go like they have. Since beginning Snippies, one day prior to 9-11-01, he has seen a growth that has been phenomenal, an interest level that has only skyrocketed, and now is worldwide with over 200 video journalists in 90 cities. Using journalists to capture valuable marketing data and insight has led to a whole new scope of what is possible, and Ed explains to us during the show the advantages and how it all works – for market research, new business pitches, promos and more - tune in, tap in and grow your business! This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Be found at the TOP of Google anytime someone searches your name! Control what the web says about you for only $10 a month. Sign up for qAlias today! Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Need to start a national salesforce - want to only pay anything once your new sales people sell things? Call 404 516 4204 to find out more. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[24] |
Thu, 1 November 2007  What a great show – once again made so by our guests – be sure to download this episode to find out how to use word of mouth to grow your business, how to keep your children safe at home and in the car, plus how to use free programs online to better position your site in the mass of web traffic out there. First things first – be sure to check out - http://www.webuildpages.com/cool-seo-tool/ - the folks at We Build Pages.com have put together a useful tool that allows you to learn more about how your site stacks up against what is out there, and shows you who to work with to increase your own SEO. We love the way this works and look forward to using it ourselves. Next up, we were joined by Peter Waldheim of WOMMA – the Word of Mouth Marketing Association (www.womma.org) – out of Our Unique of the Week was Broderick Turner with Tiny Proof - www.tinyproof.com. Broderick caught the “keeping kids safe� fever when he took a CPR class, and let’s just say it’s been a full time passion since then. Broderick joined us to cover the 10 tips TinyProof gives to parents, for keeping kids safe in the car and at home. Did you know that almost all accidents that hurt children could have been prevented with a simple adjustment early on? Broderick can show you how. Great for home owners associations and for P&C insurance agent “safety days� – Broderick can show how to properly install and use a car seat, and then do a home check, all for very reasonable fees. Having a $20,000 car and a $30 car seat doesn’t make sense, does it? Contact Broderick for more info – at Broderick@tinyproof.com This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Be found at the TOP of Google anytime someone searches your name! Control what the web says about you for only $10 a month. Sign up for qAlias today! Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Need to start a national salesforce - want to only pay anything once your new sales people sell things? Call 404 516 4204 to find out more. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[21] |
Fri, 26 October 2007  This week we had another terrific trio of guests – and leading things off was Stephen Jones, our Author, Blogger, Speaker. Jones is a business and marketing consultant with www.GrowthStrategies.us and is very original in the way he approaches business growth – he literally gets paid for the results he produces – and it’s written right into the contract. You want ROI proven? You want solid, sustained growth in sales? Jones has the answers. For all the small to medium sized business owners out there, stuck on a growth plateau, or who are looking to grow their small business, we’d recommend you listen in, then call Stephen and mention the show to receive a free consultation from him – a $1000 value – but yours for the asking because you listen to UiP. Next up was our Business Booster, Doug McCrea, from Acquire Local. McCrea has a long resume from the Fortune 500 and he cut his teeth as a direct mail professional, but to the delight of entrepreneurs the world over, left that world to form a company that brings elite technology and data research to the smaller, local merchant. Seeking those who have a need to drive local traffic in the B to C forum, McCrea and his company have a proven formula for success that brings targeted, interesting, double opted in traffic to your doorstep. No need to worry about spamming your customers through their methods, in fact, just the opposite – they’ll be asking for more, and you’ll be there to provide the services and products they need. Give them a call today – contact sales manager Mark Steinbach at (773) 583-6910, or msteinbach@acquirelocal.com As Unique of the Week, we had the revolutionary company, and amazingly articulate guest, Kendall Borchardt of Capital City Financial Advisors on the show – and they are working on things that help a realtor, a CPA, a CFA and other investment advisors grow their businesses. Borchardt described how CCFA works in a variety of ways to help financial professionals better serve those they work with, and to grow their own businesses while doing so. Borchardt explained in easy to understand terms, this very unique approach that leverages some out of the box thinking. Essentially, CCFA partners can leverage for their clients equity repositioning – or the ability to invest against your home’s equity in retirement planning, college savings and more – plus the ability to provide advisor channel mortgages and allowing the financial professional to be compensated for advising the largest single financial transaction of the client’s life. This all leads to better client retention, cross selling opportunities with very little extra work and a certain added revenue source. Contact ===== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. On this show, Jeff Paige of Bluetree Technology Group filled in (www.bluetreetech.net) Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Need to start a national salesforce - want to only pay anything once your new sales people sell things? Call 404 516 4204 to find out more. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[21] |
Thu, 18 October 2007  Join us for another episode of the Business Growth Solutions show, Uniqueness is Power. Download the mp3 today and learn how to grow your business, who can help you save money or make business easier, and from others creating unique and original ideas and finding their niche. In today’s episode, hosts Lee Kantor and Andy Greider tackle the top reasons why businesses fail – and what you can do about it. For more information, be sure to listen in – not only do Lee and Andy cover the top things that sink a business, but also the best resources to help get around those issues. From poor planning to bad staffing, from inadequate time management to inconvenient physical location – to much more – there are a myriad of ways your business can sink (or learn, and swim.) One of the top reasons businesses fail is solved by this week’s Business Booster, Lee Doernberg of Liquid Capital. (www.liquidcapitalcorp.com/ldoernberg) Lee takes us through what factoring feels like for a small business owner, what makes his company a very unique and strong option over the many online “volume driven� factor-ers online, and what forms factoring can take. We were surprised it is much more than just accounts receivable financing – and that he can work with people from small startups to larger companies, even on an international basis. Unlike a bank, factoring agents do not examine the business owner’s credit – they do that for the person they are dealing with – the payee of the invoice or purchase order. This means they can often say yes when the bank says no, at a rate of somewhere around 3% for each 30 days outstanding. As a small business, doesn’t it makes sense to let someone do the relevant credit checks, the manpower on the collection and turn over 70-80% upfront and then a total of at least 90% on the backend (if the invoice takes 90 days)? Work smarter, not harder, with factoring. From there, we moved onto our Unique of the Week, Penny Haynes of www.1stpod.com and www.onlinecommunitymagazines.com. Penny is amazing – a smart woman who has been a programming, designer and problem solver and is now helping business owners grow their organizations online with podcasting, vcasting, blogging and now online community “magazines� – which need to be seen to be believed. Penny has been responsible for the dramatic growth of some businesses we know, including the launch of www.ivwcc.org with Jerrilynn Thomas and helping with PodCamp Atlanta 2007. She is articulate and knows more about using Web 2-3.0 technology to promote businesses than most people will ever glean, even in a decade or more to come. If you want to meet someone with a full scope and scale of how to leverage this powerful asset, speak with Penny today. Comments[24] |
Thu, 11 October 2007  We jumped right into the fray this week, as we had three guests who all lent a tremendous amount of insight, vision and assistance for our listeners. Each one brings very little theory and instead, a ton of practical experience to the plate. Beginning with Ruth King – author of “The Ugly Truth About Small Business� and “The Ugly Truth About Managing People� – plus owner of Ribbon and iBusiness Channel – we learned from true experience. Instead of basing her books in theory, she chose to highlight 50 case studies of “never saw it coming, it could happen to you� small business traps and pitfalls in her first book, and then in the second, the same approach for managing people. Ruth is articulate, full of sage advice and a success story herself – please download the show and check out what she brings to the show and to her viewers on the iBusiness Channel each week. Next up we had Woodsson Woods of Woods Business Group as our Business Booster. For those either looking to buy a business or sell a business they own, these is often a lot more involved than first meets the eye. Woodsson puts together the team – presale/buy, during sale/buy and post sale/buy that gets the deal done. In his line of work, that’s the best deliverable you could ask for – that and to do so with deep understanding and integrity, which Woodsson brings as well. During the Business Booster segment, Woodsson outlines the way in which his company works and what to expect if you ever want to buy or sell a business. Finally, we had our Unique of the Week – and WOW! What a concept! What a personality! What a game! Amanda Brown, dating coach and creator of Playing the Field Card Game, Workbook and book, was our guest for a lively and free wheeling interview that really took the studio by storm. Tune in to learn more about what it means when she tilts her head or he raises an eyebrow. Tune in and learn how to get from first base all the way around to home run in Amanda’s conversation starter (and continuer) game Playing the Field. And finally, hear about the amazing kisses at the Emmy’s – all due to fairly innocent knowledge of the game – from the Bachelor and more. Buy the game today and play tonight. Our studio was boiling by the time this show was in the bag – we learned a lot about good business, bad business, buying business, selling business, monkey business and “that’s none of your business� – all in one show. Thanks for tuning in and be sure to catch next week, when we’ll be back with more top guests and business building topics. ======== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Need to start a national salesforce - want to only pay anything once your new sales people sell things? Call 404 516 4204 to find out more. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[22] |
Fri, 5 October 2007  Wow! What a show! What a great time! What amazing information and guests! As we kicked off the second year of Uniqueness is Power, Lee and I were again fortunate enough to bring you two great guests - Amy Otto of AFLAC and Lance Edelman of Identification Verification Systems plus a baker's dozen of great marketing and sales tips to help grow your company. Be sure to listen in after you read the list, as we flesh these out to a robust 20 minutes or so of free, strong advice. Our Business Booster was Amy Otto, of AFLAC, who is a powerhouse, and also hosts Atlanta Business Radio on RadioX. She is a mom, a chef, a passionate SpoungeBob advocate, an ardent advocate for better healthcare and Kenny Roger's biggest fan. None of that interferes with her zeal and vigor, the light that shines in her eyes as she talks about her new work with AFLAC. Amy left a huge successful medical lab and research company to work for AFLAC after seeing how the new technologies were progressing but weren't making it far enough - and she knew she had a chance with AFLAC to help from the core out. In this episode, she covers how AFLAC helps businessess, helps employees, which plans there are - we like the Cancer Plan - WOW! - and how this costs employers nothing - in fact, can save them 7% on FICA even. Amy is the one AFLAC agent who can explain the "why" better than anyone else I've ever met - and she will help you make your company a better place. Drop her a line and ask for a free consultation. Our Unique of Week, was IDV-Systems.com CEO Lance Edelman. Lance, Lee and I all strived towards boiling down a complex idea - that of securing your applications from a central source, instead of each application having it's own measures, into laymen's terms - or at least ones Lee and I could understand. Lance did a great job articulating why this centralization is helpful, how it reduces points of failure and hacking, as well as lowers ongoing administration costs. Although none of us want to admit it, we all have gaps in our security on our programs, in our infrastructure and within our organization. Lance and his team will assure the logistics and the flow work properly with no change for the end user. Be sure to tune in and get some sage advice on how to make a better password - it is not as hard as you'd think - no need for remembering wierd U8what4lunch type deals...instead, tune in and learn from a 26 year IT vet, who is repaving the block on this trip around. Contact Lance to learn more. ==== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Need to start a national salesforce - want to only pay anything once your new sales people sell things? Call 404 516 4204 to find out more. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[21] |
Fri, 5 October 2007  Wow! What fun! I was lucky enough to guest host (filling in for Lee Kantor) with Amy Otto on Altanta Business Radio October 3rd, 10-10:30 am. Check out the blog for the full scoop and download the show. Rushing around from the Urban Professionals networking event to the show led to a full morning, but my batteries were instantly re-charged with the energy in the room during the show. Co-hosting a show with Amy Otto was such a delight, as she is the consumate professional and is tremendous at delving deeper into a guest's personality and raison d'etre than most good feature reporters. Be sure to check out her questions as she draws out the inner Jerrilynn. For my part, I was thrilled to be in the studio with 5 such powerful women. WOW! What an amazing consuit of energy, ideas, advice and power networthing all in 30 minutes. Be sure to listen in - and if you want to know more about what you are missing - or want to ability to networth with Jerrilynn, Nicco Duncan, Sandy Lomas, Penny Haynes and other high caliber women business owners, check out www.ivwcc.org I can say I will be joining up within the coming month - yes, men are allowed, as long as we can play nicely on a field we don't dominate... Thanks to Amy and to all the guests for having me on the show as co-host - I can't wait for the next time Lee is unavailable. Category: general -- posted at: 4:52 AM Comments[36] |
Sat, 29 September 2007 "Sanity vs Sicko" Author (A Health Plan for Business Owners!), Mobile Messaging and the One Year Anniversary of Uniqueness is Power Join us for Dan Boaz who talks "healthcare to benefit ALL without government involvement" - and Larry Block of MMT - shows you how to reach people on the device they carry 85% of the time Ok, folks, so it was the 1 year anniversary - we passed 50 shows, and we hosted 142 guests in this past year! Wow! What a milestone - and we share with you, in case you missed them - the top 10 shows, top 5 guests and the 4 specialty shows. Links available at: http://uip.libsyn.com/index.php?post_id=261812 Joining us in the studio as this week's Author/Business Booster combo was Dan Boaz, who has written a very practical essay about how to save the health care and insurance debacle in the USA without government involvement. Boaz has a 5 step program, outlined below, but please download his pdf for his full opinion and reasoning. The program's five steps are interdependent. Step 1. Eliminate health insurance in the workplace making all health policies individual or family owned. Step 2. Require that individual and family health insurance become mandatory like auto insurance. Step 3. Insurance companies must institute a policy of guaranteed insurability for all applicants. Step 4. The major medical part of individual and family health policies must be changed. Step 5. Continue to make health insurance policies non cancellable and affordable by the insurance companies. In our second segment, we had another segue-way guest – both Business Booster AND Unique of the Week – Larry Block of Mobile Marketing Technologies. Larry shared how cell phone text messaging, coupons, alerts and other opt-in driven information can benefit both the cell phone user and the business or messaging entity. Accessing the one device Americans have on them 85% of the time, 24-7, makes the most sense. Sending to email and to voicemail are slower, less reliable and make the info received far less valuable. From sending text alerts to students in cases like the recent Virginia Tech and Deleware State gunmen and shootings to reminding patrons of upcoming concerts, the potentials are fairly unlimited. Be sure to check out the ways in which Larry can help you promote your business in a green manner – no trees are killed to send a text or coupon message on the cell phone, and it stays with the patron wherever the phone goes. No more forgetting coupons, no more missing events. Thanks for making us grow the way we have in the past few months, and in our first year. If you listen, and know people who could benefit (87% of small – medium sized businesses can) – please forward to a friend. Thanks! ========== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Need to start a national salesforce - want to only pay anything once your new sales people sell things? Call 404 516 4204 to find out more. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[24] |
Fri, 28 September 2007  Please take some time out to check out the top 10 shows of our first year on air, and the top 5 guests who didn't make the top 10 shows, plus a review of the top specialty shows from the year. Guests George Ishee, the Sales Funnel Guru, Ken Futch, who opened minds (his own at least) and owner of Bonded, with the Vegas life insurance Unique of the Week.
Sat, 9 December 2006 Guests Cindy Caldwell, who herds cats and creatives for a living. Darryl Roberts with Hello World (www.mydigitalage.com) for video mail. video suites online and more.
Sat, 10 February 2007 Doug Bauknight joins us for talk about book travel online (www.travelwithbabyboomers.com), non-profit fundraising, being your own travel agency (www.blueskybluewater.info) and more, plus Matt joins us for the lowdown on outsourced accounting.
Sat, 10 March 2007
Amber Rhea and Rusty Tanton come to the studio pre-Podcamp
Thu, 17 May 2007 Another amazing Unique of the Week, with Allan Hess of Airport Booties - after speaking to Allan, we'll never do airport security the same way again. Plus Lee and I learn how to manage the little knowledge we have with Stacy Land.
Thu, 31 May 2007 Multi-faceted guest, Brad Wreidt of Bluetoad.com joins us and speaks about how to take your publication online, cost efficiently. To make it even better, he added a code - SYBL - for our listeners to get another $.25 off a page. www.bluetoad.com
Thu, 21 June 2007 Networking Guru David Alexander of Referrals 4 Life, and Jason Syzdek of Jaymunda join us to discuss how to get leads through referral, and why most webshops still fall well short of what clients need. www.referrals4life.com and www.jaymunda.com - we were so impressed with Jason that he will be handling the re-vamp of the website for us upcoming.
Thu, 28 June 2007 Sarah Hathorn, of Illusta Consulting joined us, as did Jodi Pierce of Alphagraphics. Neither woman is a mere successful business owner - they are both powerhouses of information - Sarah in the realm of not just what to wear, but what to say, do and act like to win business, jobs and more. Jodi is the world's best consumer, and leverages this viewpoint to help her customers succeed. From color copies to direct mail, from logo design to brochures, she creates, concepts, designs, prints and communicates. www.illustraconsulting.com and http://us592.alphagraphics.com/
Thu, 30 August 2007 Wow! Carlton Reed is an inspiration, and deserves the accolades of Dicken's most famous book. He joined us and gained our trust and belief in his ability to help turn the corner for companies. Also, we were joined by the creators of AdGridWork and Review Back who have set up a review service for blogs, and a trade-per-click for websites. We then brought in perhaps our most Unique of the Week, ever – with Craig Van Pelt from PlantMakers. Email him for more info.
www.adgridwork.com and www.reviewback.com plus -> www.greatexpectationscarltonreed.com
Thu, 6 September 2007 Charles Fellingham of QAlias joins us for a discussion about gaining top Google ranking (and Yahoo!) plus Lee and I learn about benefits - and show companies how to save money there, plus we cover how to create and distribute your own e-book, a great viral marketing campaign.
Plus 5 guests who didn’t make the episode cut:
Free Ink – Lenny Greene
Plus 5 special episodes that made the year great – on
Franchising,
Fundraising
Networking Category: Articles and Advice -- posted at: 10:13 AM Comments[37] |
Thu, 20 September 2007  From the development of young souls into wise older ones, to the monitoring of technology to make it more efficient (plus hints "in English" to help improve PC performance today!) - we covered a wide range of topics today, with guest Crissy Klaus, CEO of FIO360 and Jeff Paige, Owner and CEO of Blue Tree Technology. Lee and Andy began the show talking about how to go from networking - to netweaving - to networthing - the three levels of networking now being discussed. What begins with "how can I help YOU?" turns into "who do I know who can help YOU grow?" (netweaving) and then into "How can WE ALL gain traction and GROW as a result of this conglomeration?" Our Business Booster was Jeff Paige of Blue Tree Technology, and he gave Lee and Andy plus our packed audience in studio a lot of great tips to improving the performance of their PC, what NOT to do in a meltdown and also previewed his remote monitoring service - which seems like a very pro-active manner in which to make sure you don't run into problems. Jeff is extremely personable and easy to understand, which is something all too rare in those who are technologically proficient. He speaks English - not Geek - and he even walked Lee through the intricacies of how to get better performance from his PC. Check him out in the interview, learn more and then give them a call - when you have PC Problems and don't know what to do, call 770 849 - BLUE. We moved from high tech fixes on to high tech, yet organic, childcare, right here in Atlantic Station, opening in early 2008. I met Crissy Klaus about 6 months prior and knew once things began to grow, we'd want her on the show to speak about the new FIO360. Meaning "to become" (Fio) and 360 meaning "whole" - the name makes sense, especially when you hear what this amazing undertaking encompasses. So, what's the big deal? From kid-sized entrance doors, to 4 stage security, from organic meals to family dinner packs to go, from everything being based in nature to a pyramid staged program that takes children through and prepares them well for schools like Waldorf, Montessori and more - this is an amazing facility. In addition, Klaus is helping amortize the cost of the service to be competitive with other facilities by adding all sorts of extra residual and helpful resources. Be sure to go to the website and download all the info you can - and get on the waiting list - which can only grow to a little over 250. ========= This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Need to start a national salesforce - want to only pay anything once your new sales people sell things? Call 404 516 4204 to find out more. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.
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Thu, 13 September 2007  From marketing your business with what you already know, and a few more tips from hosts Andy Greider and Lee Kantor, plus the power of our Business Booster - renowned CRM expert from Profiling Solutions, Alanna Galiano and CEO of our Unique of the Week, Fast Pitch Networking’s Bill Jula, we have another show full of information on how to grow your business and your brand, plus how to keep up with the changes in technology and make your mark online and off. Lee and Andy began the show by talking about the many things we have available already to help jump start marketing right out of the gate in a new business - or from now on in an existing one. Things we forget we know include - knowledge we have to share with potential customers – just because you know something doesn’t mean everyone else does. Don’t neglect or forget your network of friends, neighbors, old co-workers, church, etc. Be sure to pick locationsyou’re your business that engender cooperation and synergy and community involvement. Work on immersion and partnership branding and educational efforts. Don’t try and sell – try and help and sales will come. Work on how to grow through the internet – two of our suggestions are – www.fastpitchnetworking.com and www.qalias.com. We’ve brought you another Business Booster that can help organize your data, improve your sales, but perhaps more importantly, help you understand how to connect with customers on a regular, ongoing and beneficial basis. Alanna Galiano with Profiling Solutions has a plethora of experience in the field, is a nationally known speaker and works with companies in a consultative manner, assessing their needs, goals, and business drivers in order to help facilitate what CRM solution to suggest. Working with all the major players makes her able to help on all levels, and having strong partnerships and knowledge of who else is excellent in the space makes her an invaluable resource for your business. Listen in as she tells us what the common mistakes are in CRM purchasing, how you can migrate data from one CRM to another and how she has helped clients succeed. Next, we were joined again by Bill Jula, CEO of Fast Pitch Networking. And yes, we’re smitten. We love what Bill is doing – and the proof is in the pudding – the event we held Wednesday the 12th was proof Allowing for multiple profiles (assuming separate email addresses), Fast Pitch members can promote more than one business and can use the PR mode for each – up to one press release a day that hits Google News, Yahoo News, the inbox of thousands of Fast Pitch members and specific press outlets, if chosen. The large amount of fresh content has Fast Pitch releases often ranking overtop of the wires like Reuters and AP, and the niche focus of the members assures most often that the releases aren’t buried. Tell us one other place you can get top listings in Google News and Yahoo News without spending thousands per month? With a scope and scale of current tools and more on the way, we wholeheartedly suggest a good look at Fast Pitch – and tell Bill that Lee Kantor and Andy Greider sent you – we want him to know you found out about Fast Pitch here. ======= This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Need to start a national salesforce - want to only pay anything once your new sales people sell things? Call 404 516 4204 to find out more. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.
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Thu, 6 September 2007  Ever wanted to be an author? These days it is easier than ever and with EBookPro you can do so much more than just become an acknowledged expert. Lee and Andy discuss the benefits to EBooks, and to EBookPro - and walk you through how to use this type of tool to virally create a massive flow of visitors and signups for your mailing list. Increase your internet sales today and get started on promoting something you know how to do. Everyone is concerned about benefits - and about lowering costs and keeping their bases covered. In companies with 100 and less employees, keeping up with changing laws, exceptions, rules and more is the job of one person who wears many other hats. Often, assumptions are made that can cost the company thousands if not more in potential losses. E-Ben Concepts takes a very logical approach, educating clients on the pitfalls, and taking over the responsibilities. Blake Watts joined us and shared what makes his company different, and some of the dirty secrets of what happens in many cases with COBRA, with FMLA and with other compliance gone bad. He also spoke about how his company has saved between 70,000-150,000 a year for some accounts. Listen in to find out more - and Google the name Blake Watts for more info, as he had already met up with our next guest. Googling someone's name for info about them - it is becoming a common occurance. So, what control do you have about what comes up about you? Up until recently, not much, unless you had the money to do a pay-per-click campaign and the wherewithall to make it stick and keep you near the top. Along comes QAlias, with a $10 a month solution to assure you top #1 positions on Google each time someone searches (as well as Yahoo!) Our Unique of the Week, QAlias co-founder Charles Fellingham spoke about the importance of being able to position online and how his company helps this happen. Constantly evolving and growing, QAlias will soon be able to drop backgrounds in for larger organizations or companies that want a branded look. Currently, the monthly fee gets you top ranking, a bio page, a business card page and a bulletin that works as a blog and an email blast center. Not shabby at all - in fact, we recommend this to any small business owner - it can save you the next time you forget or run out of business cards, or want someone to find you amidst all the internet clutter - sign up and then tell them to Google you. Try it - go there now and type in Andy Greider. Then check out the top link. ================== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Need to start a national salesforce - want to only pay anything once your new sales people sell things? Call 404 516 4204 to find out more. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[26] |
Thu, 30 August 2007  As they say, a show is made great not by the hosts, but by the guests. This edition of Uniqueness is Power is absolutely no exception to that rule. In fact, it epitomizes that idea. Today we were joined by motivational educator extraordinaire, Carlton Reed, the founders of AdGridWork and ReviewBack, Kyle Johnson and Nick Mazza plus our Unique of the Week – Craig Van Pelt of PlantMakers. Here’s the scoop… Quick, raise your hand as high as you can….now raise it a little higher. Did you? Then how was it as high as it could be the first time? Carlton Reed began our show getting us past can’t, making us realize most can’ts are won’ts. Our Business Booster guests, Kyle Johnson and Nick Mazza are enterprising altruists who wanted to find a way to beat the pay-per-click – and they have with adgridwork.com – which is more like trade-per-click. In this model, registered users submit an ad, and then in return for their ad being posted on other sites, they post ads on their own. The return and reward is easy to understand – scratch back. There is no money or affiliate payout – which makes plenty of sense to us. They have also created reviewback.com – a site to help promote blogs – one blogger reviews and promotes another and after a few times, exposure is greatly increased. Both these ideas can help tap in to tens of thousands of sites and hundreds of thousands of eyeballs each month – what a way to boost your business! Our Unique of the Week is perhaps one of our favorites ever! Wow – what a great idea. Sometimes you just see a need and you fill it. Craig Van Pelt, co-founder of PlantMakers.com found a need to help people who had lost their valuable soil in the area near After obtaining a patent, he saw a way to leverage this and help alleviate other issues. In one of the most environmentally friendly and green moves ever, Millenium Soil helps plants grow in a self contained pouch – eliminating regular soil and reducing watering to about every 2-3 months or perhaps less. When the Millennium Soil® crystals come in contact with water, each crystal acts as a powerful sponge, absorbing hundreds of times it weight in water. As the crystals absorb water, they actually “grow� to about the size of a nickel, and appear like globules of crystal clear white Jell-O. This technology has quickly been spread across many industries – from pet store wheat grass kits, to year-long tomato packages on the consumer side – to where they began – renting live plant centerpieces to restaurants, hotels, country clubs and caterers as a cost efficient alternative to cut flowers. In the hotel sector, customers include virtually every major hotel brand such as Hilton, Sheraton, Ritz Carlton, Marriott, Double Tree, Best Western, Embassy Suites, Ramada, Holiday Inn, etc. In the restaurant sector, service ranges from both chains and independent restaurants ranging from fine food to fast food. Hotels also are now employing Garden Suites – where plants are lavishly added to rooms to give them a real nice at home touch – and bringing plants to the one area of hotels that they never have been practical before. This helps hotels sell more than sleep – not a bad idea…and pretty darn unique. PlantMakers splits the upcharge on the rooms and provides the products at no cost. What a deal! This is the most unique solution for using plants in places and in ways where regular water and soil can’t be used. Amazing potential – and about to franchise, PlantMakers is making a difference! ================== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Need to start a national salesforce - want to only pay anything once your new sales people sell things? Call 404 516 4204 to find out more. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[24] |
Sat, 25 August 2007  By now, almost everyone has heard of social networking - and with the popularity of sites all the way from Friendster to MySpace and Facebook to YouTube - it is no wonder. There is even a growing awareness of business networking coming into play with Linked In and Ryze plus other sites that paved a path to meeting online and leveraging the reach of your network internationally. In this week's show, we spoke with two pioneers in a new space - that of making social and business networking come together, and creating a new realm (each quite differently from the other) in which networking becomes not only a lead source and business growth tool, but a business in and of itself. Opening the show, we discussed some networking do's and don'ts - some things to be aware of - mainly that this isn't a silver bullet and there is the netWORKing part to it. In order to get back, you need to put in good effort. Remember it is about the other person - they are the ones you need to have concern for - if you worry about you first, you will not network well, and your returns will not come back around. To begin the guest call, we were fortunate enough to be joined by Adam J. Kovitz, of both the National Networker and of the RNIA (Relationship Networking Industry Association.) Kovitz began with explaining the theories behind the RNIA - a new body being created to help bring some order and some standards to the networking space - especially in business. In addition, the site will feature a bevy of educational materials - from a myriad of angles. CBOK's - or Common Bodies of Knowledge - will be soon available for 10 or more different areas that are important in networking and weaving. In addition, the site will feature recruiter resources, investor resources, consultants, education and even governmental aids and advice. Kovitz is also in charge of the National Networker - both a newsletter as well as website portal for all Networking activity throughout the In the second half of the show, we were joined by Bill Jula, CEO of www.fastpitchnetworking.com - a site we've raved about on the show before as we see massive potential for companies to expand reach locally and internationally, in on and offline forums, with many tools to assist many different needs. Check out the site, and listen in to Bill's interview to find out where things are heading - we personally love the PR function (it is how you are reading this post) - and the integration of Web 2.0 (podcasts, video, blogs and more.) Tune in next week as we'll have another awesome show for you to enjoy, with more tips on how to grow your business, save monthly money and even crack a smile or two. ========== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.
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Thu, 16 August 2007  Young companies often can't take on cost of building sales forces, training and providing tools - we'll show you how on today's Uniqueness is Power. If you already have a sales team and want to clone your top employees - all sales managers have retention and quality of candidate issues - we'll show you how. Not only will you learn how to build an amazing sales team, but you'll also learn how to give them the tools to succeed learn more about tips on training. Plus we'll discuss ways to grow your small business and tap resources most owners don't know about. Andy and Lee begin the show talking about companies, recommendations and tools to use to help grow your small business, keep costs low each month, and maximize each dollar you spend in advertising, marketing, sales and even for things like printing and shipping. With the focus being on finding, hiring, training and then effectively outfitting a sales team with proper tools, Lee and Andy then turned to sales training and came up with some resources for those seeking to help increase effectiveness of the current sales force. Then we turn to the sales guru's - on today's show, we have two of the best. First, John Dynes, a veteran with over 20 years in sales management, talks about his product, Sales Smarts. Driven from a "I saw a need" standpoint, Dynes and his team drew on experience and solved a problem they say each day. "When you have salespeople who are arbitrarily assigned regions, verticals or accounts - it dramatically decreases your effectiveness and your sales numbers," said Dynes. "We decided to help organize the sales effort and distribution of leads and resources more efficiently, so once training ended, there was a next stepping stone towards bigger profits." Dynes also has a tool to assist retail companies in site selection and provides companies critical data to assure them the ability to grow in those tender first months. So, we've covered training and outfitting the team, once together, with the best tools possible. Now, what about finding and placing those top talents in sales? They don't grow on trees, and they aren't always obvious. Jim Aden of Hire Golden asks the question - if you could clone your top sales people or begin a team from the ground up that was high end talent - would you want to? What if that recruiting effort didn't cost ANYTHING until the new people began to sell and produce profits? With a selection process geared towards finding top performers, Aden's company is providing a powerful solution that solves many issues. "Each sales manager we talk to is thrilled - they get to clone their top people, in a 100% pay for performance model," began Aden. "They don't pay for the recruiting, analysis, selection or placement - they only pay when the employee begins to sell." And do most sales managers like the approach? "Oftentimes, we can't begin the process fast enough for them. This is a no risk, easy to implement process - it takes less than 7 days to develop the webinar, find the candidates, show the webinar, do the psychometric analysis and return the results. From there, a hiring manager can have a team selected in days." Wow, what a show! We brought you the best of the best today in building a new sales force, as well as growing your small business. Truly living up to our title as a business growth solutions show. If you know someone in sales, do them the favor of forwarding this show to them and helping them improve their business. Don't miss next week's episode on how networking can improve your business as we bring you three industry leaders who will help you learn the best methods and resources, as well as the most time efficient tools. A quick shout out to Capn John in Crystal River along with his crew for a great time last week snorkeling with the manatees, and to Timothy Ferriss for his inspiration in The 4 Hour Work Week. ====== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[18] |
Thu, 2 August 2007  On this episode of Uniqueness is Power, we go over the Free Resource Guide for Growing Your Startup Business to begin the show. Over the past 10 months, we have reviewed and vetted hundreds of candidates for the show, and have assembled a nice array of resources that can be relied on for start up businesses looking to grow. Some save money, some leverage your time or effort and still others increase business. From marketing tools to networking to daily costs, we have you covered. If you don't have time to network and still need to find reliable sources for new business needs, your search is over. We will soon have this guide available for download. As our Author and Blogger, we had on John Jantsch, author of : Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide, a book that has really boiled down marketing into a system, into something many people can understand. There is no smoke, no mirrors involved in this book - simple, to the point and yet, thorough, Jantsch provides practical "how-to" examples that most other books miss on. This book is targeted to the small-medium business owner who wants to improve their own tactics and procedures in marketing - and comes highly recommended by us here at UiP. Our Business Booster believes it doesn't matter what stage your business is in, you always need something else, something more than you have at your fingertips right now. Whether you are a start up company and it"s your first, second or third round of raising capital, or you just need more clients, it seems hard to find the right resources to launch to the next step quickly. What if you have an idea and feel you can make millions (but you don't know what you need to get it started), and could get the knowledge you need? Want to know more - tune in as Atlanta Club President, George Ishee talks about CEO Space - a place where you can surround yourself with seasoned CEO"s and investors who can accelerate your ability to tap into a large pool of resources to get what you need quickly. We ended the show with another entreprenurial talent as our Unique of the Week. Back just after dot.com went bust, the web was finding a new way of going boom - and Michael Valverde and his team saw a need – and have not only met it, but exceeded it in the past 3-4 years. Chain Reaction Ecommerce has developed CRE Loaded, a unique, complete online store/shopping cart application. CRE Loaded delivers a host of powerful features in one stable Open Source application. Next week, we'll be on vacation, but will be seeking more great guests and ways to grow your business. We'll be back the 16th with more business growth solutions, on Uniqueness is Power. ====== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[23] |
Thu, 26 July 2007  From low cost monthly marketing to getting great auto deals online, to winning friend, influencing people and growing your business, this episode of Uniqueness is Power really brought the goods. We began the show talking about increasing your personal visibility online, and what we've found to work well. Currently, when someone meets you, one of the first things they are likely to do, is google you. So, what happens when they do? If you don't come up in that first page, or there is old or worse, bad, information out there, it can reflect poorly on you. This is the first deep impression people get of you, in many cases. So, what can you do to make that impression as controlled and positive as possible? Listen in (or read the article) to find out more about how to be the top listing in Google, leverage Web 2.0 technology and network online like a pro. Our Business Booster for this week is Carrie Lubus, with Dale Carnegie, a name most people will recognize, and often assiciate with public speaking. Dale Carnegie has grown into much more than just the book, "How to Win Friends and Influence People." These days, a holistic effort roots in business growth basics and expands from there, offering people the knowledge, skills and practices they need to add tremendous value to their businesses. Next up, we had the Lending Tree for Autos - and just like when lenders compete, when dealers compete, you win! Our Unique of the Week, BestCarNow.com CEO Bryant Hinson, has very interesting 48 hour, reverse auction model, and bestcarnow.com has already latched onto Next week, we'll have on author John Jantsch from Duct Tape Marketing, Business Booster George Ishee from CEO Space and Unique of the Week, Michael Valverde from CRE Loaded. ====== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[17] |
Thu, 19 July 2007  Is a 4 hour work week possible? Lee and Andy contend with this new book by Timothy Ferriss and find a lot of merit in the potential of many of the suggestions inside the covers. Well worth the read and very interesting to be sure. From outsourcing your life to learning how to work for awhile, then do a mini-retirement, the lessons are for the new age - this is not your father's retirement plan - and isn't what was pitched to you, either. We're working on Timothy as a guest upcoming. Rich Swier, an entreprenuer's best friend, runs the blog called Pros and Cons of Hitchhiking, focusing on young companies growing ideas into a business and businesses into a living. Pros and Cons is not only a Roger Waters album, a great resource for growing your new business. Be sure to check him out at: swier.blogspot.com for lessons, advice, historical anecdotes and his book of the same name. Our Business Booster was Jon Starets of Smart Reply. With over 2 million cell phones active in the American market (that"s a staggering 66% or more of folks who have phones) – it is no surprise to see many companies vying for control of the marketshares. Every demographic and age person uses of cell phones. They represent easy one-to-one communication, and they can do so in many ways as they capture both voice and data transmissions. For personal use, this means quick videos and sending pictures from events. But for retailers and direct marketers, cell phones represent a huge new opportunity. Smart Reply, a company who has been at this a lot longer than most, is making a significant difference in Voice Marketing, Text Messaging and more for their clients. Be sure to check out their services, which are economically priced and efficient, as well as eco-friendly. As Unique of the Week, we were joined in studio by Kim Gocke of portalhood.com - a very cool concept for HOA's or civic and non profit orgs, who seek to eliminate or at least subdue issues around having volunteers both produce content and upkeep that content for community bulletins, webpages and blogs. Before PortalHood, members of neighborhood associations and local organizations had to rely upon newsletters, phone calls, and face-to-face meetings to obtain information. Too often, however, the news was old (the event already occurred) before members received notice. Group websites, too, which everyone applauded in the beginning, gradually became as interesting as day-old bread. The announcement about the Christmas gathering remained through the summer because maintenance fell upon the shoulders of one or two individuals who were too busy to take the time. Everyone is busy, but community and group members must be informed. PortalHood satisfies the need to exchange timely news quickly and easily. Learn more about this great service. Join us next week for John Janstch of Duct Tape Marketing, for Carrie Lubus with Dale Carnegie and for Bryant Hinson with BestCarNow.com. ====== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[20] |
Thu, 12 July 2007  Wow, three guests for the first time in a long time - but that's the way of the future on Uniqueness is Power, as the business growth solutions show has added a new section - Authors, Bloggers and Speakers to the already powerful Business Booster, Unique of the Week and Host Tips sections. Right after Lee and Andy finished giving tips on how to grow your business online through blogging, we spoke with Harrine Freeman, author of "How to Get Out Of Debt, and get an A Credit Rating - for free" Knowing that credit ratings are at the heart of the first 2 years for a small business, we brought in Harrine Freeman as our first guest on the authors, speakers and bloggers section. Harrine knows firsthand how hard it can be to be in massive debt - and then break through and build a business. She's proof in the pudding - check out this interview for great tips on how to eliminate debt in your life.
Next up, we welcomed Sandy Richardson of the Gwinnett County Chamber of Commerce, who filled us in on how a CoC helps build a business, and in particular, how the Gwinnett Chamber is doing some things to stand out among Chambers, and help the Country live up to the motto "Success Lives Here." Our Unique of the Week, Radar Sign's Charlie Roberson, was a delight to speak with. With life rushing by us faster and faster - and who doesn't think that's the case - what difference does a few mph make? Well, for RadarSign, a few MPH slower is the name of the game, along with increased safety for pedestrians, animals, children, others. By alerting neighborhood speeders to slow down, the folks at RadarSign are making significant progress and helping lower traffic incidents in neighborhoods, office parks and industrial parks. ======= This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[24] |
Thu, 28 June 2007 Hey good looking, whatcha got cooking? What a great show once again...mainly thanks to our great guests and the cool stuff we get to cover each week. Lee and I are having a blast meeting such wonderful people and getting the chance to introduce them to you. Our power duo this week was Business Booster Sarah Hathorn, with Illustra Image Consulting and Jodi Pierce, of Alphagraphics, the Unique of the Week. These two powerful and dynamic women will make you see your business and your own image in ways you might not before the show - lots of great info from both, and a real asset to have them on the show. You only get one chance to make a first impression and Sarah Hathorn will make sure you make the best first impression possible, from the time you meet her, going forward. A veteran of corporate America, she brings lessons learned there, and a candid, but kind approach to helping people improve their daily image they portray to others. From a 65 color palette designed directly for you, to more advanced courses, she does amazing things for clients. Jodi Pierce is not your typical franchisee, but she is typical of those at AlphaGraphics. Wielding a financial background running through Legg Mason, AGI, Ernst&Young as well as some banks, Jodi has grown the two Alphagraphics she owns to heights most people would have considered impossible. She uses high end technology and great customer service to do so. Perhaps the most interesting thing she said about her success "I am the ultimate consumer - and that makes me able to provide great solutions for those trying to market their products." Indeed! Working on various aspects, including design, printing and communications, Alphagraphics is truly unique among printers and capable on many levels - listen in for more info on how Jodi can help you, inspire you and make your business a better one. With locations in Buckhead and Duluth - they can help in Atlanta or around the country. Lee and I also cover in the first ten minutes a hiring solution for 1099 contract sales employees (those on straight commission.) One of the main issues for hiring managers in these companies is the low retention rate and even the quality of the hire. (two things intrinsically linked) Hire Golden has come up with a solution - that does search then does qualification in a unique manner, then does placement - with NO cost to the company UNTIL the new hire begins producing revenue. The company or hiring manager pays a percentage of the employee production each month, ongoing, as compensation. Most people we've discussed this with love the "found money" aspect to the model. Pay as you play is a very attractive way to build a 1099 sales force. We'll be taking a break next week and be back the week of the 12th, with our new section, Authors, Bloggers and Speakers...until then, We'll See Ya! ====== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[22] |
Thu, 21 June 2007  This week, we tackle the ads that stink. No, we don't mean the ones that are just bad - we really mean those that stink - or at least smell. Tapping the olfactory memory hooks are a great way to bring on responses - think of Pavlov's dogs - but also are a way to bring on lawsuits for allergy provocation and more. Tune in while Lee and Andy battle it out - and figure out if there are more pros than cons. Sometimes referrals are welcomed, but all too often in lead groups, the leads are at best tepid, or lukewarm. It makes those early morning meetings hard to justify. But our Business Booster this week, David Alexander of Referrals 4 Life, has been on a mission to help educate, help improve and help actively turn your sales force's biggest lead source to referrals. Listen in and find out how your company can benefit from a man who has been, for over a decade, fueling all of his actions and massive business success, through referrals. Our Unique of the Week, Jason Syzdek from Jaymunda, really gets "it" - that proverbial and often elusive piece that eludes websites and online marketing. Working as the small - smedium - medium businesses best online friend, Syzdek and his talented, diverse crew make sure that you don't rely on the adage of "if you build it, they will come." Combining excellent design, linear creativity and high end functionality, along with a process that ensures both accountability and flexibility, Jaymunda is a breath of fresh air for smaller businesses who need both a website that looks good, that functions well and that drives traffic that converts to sales. It's that simple, folks. Check out Jaymunda's white paper, as well. ===== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.
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Thu, 14 June 2007  Trillions and Trillions - that's a few up on Carl Sagen, and those are the dollars we spoke of last week with Boomers - now for the gender specfic market of Moms - another market worth knowing how to speak to, tap into and be in front of. Check out the opening foray into how to best speak to Moms - a general overview of what works (and what doesn't) plus some resources to tap further. Our Business Booster, Bob Hill of Hill Corporate Partners took an area of business we all dread (moving) and made it simple. Bob discussed how he functions as a buyer advocate and works to bring the best deals to the table. No matter your "relationship" with your landlord, someone like Bob almost always helps, and is paid by the landlord, not the client. So, why wouldn't you do this? No reason - just be sure to find a good agent - and to know what one sounds like - check out Bob on our show. In addition, Bob heads up a group of turnkey resources - from furniture, to telephone cable/systems to IT Infrastructure - who all help make your move a smooth one, and who work seamlessly together to make moves happen fast. Next up, as Unique of the Week, we found a great new company that serves the This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[25] |
Thu, 7 June 2007  Want to know how to market to the Baby Boomers, those folks who have the money and the time and the want to spend it? Take a listen to the first ten minutes of the show while Lee and I work out the inside secrets to reaching this coveted demographic. Next we turned to the Millenium kids, and those Gen Y and Gen X'ers who seeks interactivity above all else and who understand the internet is a tool that connects them to the rest of the world. With us, as Business Booster, was Carter Harkins, of CrowdAbout.Us, a module used to monitor and respond to podcasts in video and audio form, as well as the more common text posts. Finally, our Unique of Week is solving emissions issues, keeping school busses and interstate commerce running and increasing fuel efficiency. Ranging from consumer products for gasoline engines to closed crank high power diesel engines, World NCI provides a solution to the waste sent through the blow-off tube in an engine. Looking like a combo between a maraka shaker and a water bottle, with a tube attached, this device seperates the heavy and light hydrocarbons and sends the heavy (waste) to the bottom of the "water bottle" and the light (still good) back into the engine. Results have varied, but a 4-5% increase in gas mileage seems nice with gas prices staying at or above $3/gallon. Take a listen and see what YOU think. This week's show was a lot of fun and brought out some great information. Thanks to our guests, and until next week, we'll see ya. ============ This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[32] |
Thu, 31 May 2007  With an extended interview, this week's dual agent guest - Bluetoad.com - played the role of both Unique of the Week and Business Booster - and did quite nicely in both roles. It's always funny how when that needs to happen, how well it works out. We began the show with some talk about what makes an idea in marketing "sticky" - there are six essential characteristics, according to Lee's research in the book "Made to Stick" by Chip and Dan Heath. An amazing book, this is one of those "must read" and "should understand" books for all marketers as well as those who want to do their own marketing. We encourage all folks who listen to this show to pick up a copy - you won't be sorry. From there, we picked up with our dual agent guest: Although we doubt print media is "going away" completely - there is certainly a lot to be gained in making publications available online. And having both can be beneficial in cost savings and increased value for advertisers, as well. After some research and comparing Blue Toad's services with the others out there who take pubs online, it turns out that perhaps there is such a thing as a free lunch - and even snacks, as well. Companies double up well as Unique of the Week AND Business Booster when people ask "how can you do THAT for so LITTLE - so there we were with Brad Wriedt as a guest who does it all. Turns out not only is there no set up fee (competitors charge 5k up to 50k), but the cost is $3 for uploads per page - where others charge 3-10 a page (Brad even offered our listeners a .25 cent discount - use the promo code - coupon code SYBL) So, there had to be a catch, right? Charges for streaming video or links or hosting or something? Nope - $3 (use SYBL and get it for $2.75) and Blue Toad does all the work. In addition, all ads are hyperlinked and so is email - giving advertisers in the publication a chance at double value, and through some new twists, even a ROI tracking option. Plus streaming video is included, so is Flash and other components competitors to Blue Toad charge (a lot) extra for. Drop Brad an email and check this service out - it will blow your mind - but not your pocketbook - and bring more value to your readers and your advertisers. Now THERE's a Business Booster that is truly UNIQUE! ==== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[26] |
Thu, 24 May 2007  This week's show revolved around "who knows you" and how to get more people to do just that. We began the show with Yoshi Simms from The Publicity Formula, someone helping companies go beyond the normal scope of public relations, and take on the full world of publicity - she does work that includes helping clients get on radio, on TV, into public speaking engagements, and more. Plus, she coaches clients on how to do all that as well. Get in contact soon, or sign up for a teleseminar, and Yoshi will be showing you the way to public exposure that will grow your business quickly. Our Business Booster, Joe Beaulaurier, from PR Web, showed us how individuals can post their own materials onto the web, and how web press is much more widely received and spread about than the older models we've grown up with. Using case studies and examples, Joe outlined for companies ways in which the PR Web (self publish) and the PR Web Direct (publish with assistance) models work - and how people can make web press a helpful business tool. Then we were joined by Unique of the Week, Sherry Wheat of TeleSales - who walked us through how her company has placed an exciting, prosperous and distinct twist on the tried but sometimes tired industry of telemarketing. Full of tips and ideas, plus practical applications, this interview may help you revisit how to use telemarketing to improve customer relations and set appointments - plus more. Sherry showed how when this is done properly, it really brings a huge boost to business. ==== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[21] |
Thu, 17 May 2007  When the latest article in AdWeek showed the ailing industry beseiged by assailants from around the world, saying advertising was one of five items in need of government regulation - along with air and water pollution, toxic waste and nuclear waste - well, Lee and I stepped up. Join us for the lively debate on whose fault this is, and how to fix it. Next, Stacy Land who is a Knowledge Management consultant, joined us to discuss what KM is - no one knows - but she did help ascertain how it can help a company - and who it can help. Stacy's commentary on this decade old (or so) field was insightful and intelligent - and, well, not suprising, well organized. She discussed how the current day companies are just now learning how to leverage the advantages of KM, and the challenges faced, even as more people realize the need. As our Unique of the Week, Allan Hess of www.airportbooties.com joined us. Neccessity is the Mother of Invention has never been truer. When security measures began to force the removal of shoes in the check in points, the health risks were at first somewhat overlooked, but the triad of partners with Airport Booties, saw the issue. After all, you have to cover the same ground as hundreds of thousands of others, many of whom were barefoot or could have been in a conduit like water or sweat. The unfortunate result is a breeding and transference area for viruses, diseases and contaminations. In a recent news report on ABC San Diego, 18 of 23 areas tested by a DNA lab found live bacteria, to include HIV, e-Coli and other nasty germs. So, Allan Hess and his partners built the non-slip, non-porous and very marketable booties. And they made it so the TSA would approve them. http://www.tsa.gov/travelers/airtravel/assistant/shoe_screening.shtm
==== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast. Please send any questions to andygreider@comcast.net. Please check out our affiliate sponsor, Tire Rack, to help support the show. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[22] |
Thu, 10 May 2007  After pinning down the top 9 trends in marketing today (not top 10 - we have to be unique - and not 9.5 cause we're not Gitomer) Lee and Andy turned to this week's Business Booster - Associate Partner of Bell Oaks, Eryn McHugh Emerich, who gave us the lowdown on recruiting. From why you'd want to use a recruiter to how the process works - and how it is different at Bell Oaks - Eryn laid down some essential points that all companies can learn from, and take away great advice about using an executive recruiter. For a company who understands and embraces the hard work that goes into finding the right person (not just A person) to fill your middle management to Exec level needs - check out the team at Bell Oaks. Next up was Dale Brannan, who filled in our listeners on how his company Transports Athletics, takes student-athletes around the world on team building, culture filled athletic odesseys. From volleyball in Venezuala to basketball in Berlin - and even golf in China - Dale brings exciting adventures to those who choose to come along. Soon, Dale is heading for Italy with the UNC Greensboro Basketball teams (men and women.) Plus, soon, the company is relocating to Seattle for a closer connection with a new partner in China - where those golf excursions (for athletes and maybe executives, soon, too) come from. Tune in to hear more about our Unique of the Week, Dale Brannan from Transports Athletics. =============== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast. Please send any questions to andygreider@comcast.net. Please check out our affiliate sponsor, Tire Rack, to help support the show. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[22] |
Thu, 3 May 2007  Our show began with Lee and Andy working out how to begin marketing on a shoestring budget, or conversely, how to inexpensively augment your current marketing and advertising with low cost extras. As Business Booster, we were joined by 30 year photography veteran Kelly Mills, who shared with us how photography, when done well and with the proper eye and process, can improve your business. Using a tried method and being prepared for most anything, Kelly sees projects through from start (taking the photos) to finish (post production work that includes web ready and other graphics.) Listen in as Kelly reveals how his fine art background and ability to observe and listen really make the photos he produces come alive for the client, and work much better in a marketing setting. Also check out Kelly's newest exhibition, with Ilya Varcev - going on now through June 4th, at the West Egg Cafe at 1168 Howell Mill Rd, Atlanta. Also, be sure to check out our Unique of the Week, Dennis White - who brings over 37 years of experience to making sure your displays come alive with interactive and rememberable elements, at sales centers, trade shows, visitor kiosks, and more. Dennis runs Spectrum 4, a company with 20 years experience that has a few unique twists that set them apart outside their time in the business. First and foremost, Dennis outsources all his work to highly qualified, carefully selected craftspeople who all can do high end work faster and more effectively than he could do on his own in house. This means the customer gains in two ways - cost savings (due to lower overhead) and speed. Remember good fast and cheap? - Dennis covers the first two and stays more than reasonable on the third. In addition, outsourcing brings Dennis the ability to put his design background and marketing training to bear on all new projects - often at the first meeting. From napkin to finished product - oftentimes in less than 2-3 months. With work ranging from nuclear power plant displays to mega-churches, from visitor centers to trade show booths, Dennis has done a lot of great work. We recommend highly the work of both our guests - and recommend contacting them through the links above. ==== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast. Please send any questions to andygreider@comcast.net. Please check out our affiliate sponsor, Tire Rack, to help support the show. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[14] |
Thu, 3 May 2007 Working on a shoestring budget oftentimes makes people feel like there is simply nothing they can do to help attract customers or to grow their business. They don't market, because, they rationalize - it doesn't work unless you have a lot of money. This simply isn't true. There are a myriad of ways to generate business that don't need to cost a small fortune (or a large one, either.) Let's begin with some reflection on a simple rule - people covet that which is around them. In general, establishing good connections with your community is essential as a small business owner, in order to make it. Some thoughts on how to do this - reach out to the people within a square mile of your business. Work with other businesses in area who are interested in the same prospects you are - but who don't compete with you - this can lead to opportunities in immersion branding, and to potentials with networking. Speaking of that, start a networking group with others who also want to grow and expand, with customer relations at the heart of the matter. From there, begin to work on information that will benefit your customer - and listen to what they say - and to what your competitors clients complain about. This is one of the most powerful ways you can tweak your business to make it appeal to the competitor's current clients. Write online and off. Start a blog - write some press releases (see below for tips on how.) Oftentimes, writing can be used to help you position as an industry expert. Also, you can tap the power of the internet through podcasting and vcasting. To combine all of these into one locations, check out Hello World. Keep in touch with your customers with a newsletter, blog or other form of communication. Along with quick announcements of sales, or new products or other items of interest, a newsletter online can allow for affiliate links to related services and testimonial or endorsement space for those in the networking groups I already mentioned. Use the power of technology to leverage your email list - and to get regular attention. First, find an autoresponder you like - I use MMG. Then build capture pages (it is very VERY easy to do) - and then send the page address to people who would be interested in the tips or ideas you place in the autoresponder. For instance, my 5 free tips to increase sales and save the bottom line won me 150 subscribers to the larger, 52 tips - weekly for a year, in text, audio and video format. Once these folks saw what the free tips did for their business, they bought in on the bigger idea. Example of hourly rate versus what you get for $150? One final thing you can do - earnestly offer a guarantee - place yourself in the customers shoes of being slightly wary of a new experience or service - and give them some confidence. I tell people that if they implement 5 of my tips a year, out of 52, and don't make back their $100 or $150 they invested, I will refund the money. Period. No questions. (Honestly, I know there is NO WAY they can honestly tell me that, as any two implemented over a year, will raise $100 each or more.) If you do advertising, make sure it is not something you just "try." Work on solutions oriented sales copy, and not feature based rhetoric. No one cares that your product complies with Code 15T7Y - what they care about is a benefit. Since our product is registered properly to make sure you are in compliance with all local state and federal mandates, you won't have headaches there. And a laundry list of the neat things your product does is virtually useless - instead tell the consumer how what those features do benefits them. Obviously, this is just the start of the possibilities - but it is a good way to get some traction established with a lower budget - or augment your current plan with extras and then work towards bigger ideas on down the line. Category: Articles and Advice -- posted at: 7:33 AM Comments[28] |
Thu, 26 April 2007  From analyzing the hottest areas in which to launch a new business in today's world, to finding ways to finance them - we cover a lot of valuable ground in this show. We also look at the move towards making Atlanta a tech hub, or at least a recognized one. Lee and Andy examine various ways in which to identify the hot new markets - running the spectrum from kids to tweens to boomers, and then addressing bigger issues and pet love, along with the other growing markets. In our special episode on finding investors for any company seeking funding, we get to the heart of what you need to do. No matter if you are a startup, an established company seeking 2nd or 3rd round funding, or a company with a new division to launch, we brought top talent to the studio to answer the questions that have been keeping you up at night. For "been there, done that" advice, we turned to Jeff Haynie, one of the founders of E-Hatchery, and Vocalocity, and now Hakano and Southern Fried Tech. For those who also want to be investors, or find those investors, we were fortunate enough to have the expertise of Karen Rands, of Network of Business Angel Investors and Launchfn, to help you better understand and prepare for this journey. Karen recommended checking out: And Jeff suggested: www.ycombinator.com ==== Uniqueness is Power is your business growth solutions show where each week you hear from professionals with ideas on saving your bottom line, on increasing sales, and on unique perspectives on new and original companies. If you know of a company who'd be a good Business Booster (money saver/maker) or Unique of the Week (stands out from the crowd) - please drop Andy a line. If you know someone who owns a business or works in marketing, please forward this on to them. Comments[381] |
Thu, 19 April 2007  Another show chock full of great ideas, growth tips and unique companies...but hopefully that's what you've come to expect. We were joined in studio by Business Booster Mike Schnell of Atlantic Gifts and by Mike Davis with My GA Doctor. Plus Lee and I covered information on how to leverage rewards programs and make them work for your customers, your company and even your employees. We also briefly discussed the incredible Centergy GA Power Resource Center. Sometimes it's a pen, sometimes it's a jotter, sometimes it's a wild and crazy new invention - but one thing is for sure - promotional items used to identify, brand a company and remind recipients of who gifted them, have been around almost as long as our country. With roots as deep as George Washington's election campaign, these items, sometimes called chotski's have grown and evolved from those first buttons Washington used to help with election. Mike Schnell of Atlantic Gifts covered with us unique ways companies are using and leveraging the plethora of new items available - while sharing some tips on how you can use them to improve your business. Our Unique of the Week is at the spearhead of a new idea in healthcare, providing a true revolution towards change in an industry. Mike Davis, from My GA Doctor, joined us to to follow up discussion from our mid-December Medical Services special. At that time, My GA Doctor was under trial and in development - it is now up and running, with 15 clinics and 22 docs in the northern side of Atlanta. With no co-pay, no deductible, it is perfect for people with HSA's, high deductible, catastrophic plans or no insurance at all. At $675 and $1850 for individuals and families, there isn't much like it out there. Check out the website for the full list of what is included in the primary care supplement plan and email Mike with any questions. Next Week is the Investors Special - learn how to find Angel money, VC money, why you'd want (or not) either - and how to fund a company from the ground up - we'll have Karen Rand with NBAI (Network of Business Angel Investors) and Jeff Haynie of Hakano. ==== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast. Please send any questions to andygreider@comcast.net. Please check out our affiliate sponsor, Tire Rack, to help support the show. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.
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Wed, 18 April 2007 This week, we're talking about how to best position a B to B Rewards program to be a triple winner - helping your business both attract more clients and retain more clients and even help retain and incent employees for your clients. Ok, that sounds like a little much, doesn't it? Maybe not. If you consider a few aspects to all this, let's see how it can work - but not on the traditional platform. Yes, we're stretching the boundaries again, here on UiP, trying to live up to one listener's billing of "the business man's Clark Howard." Let's take things from this angle - you're a large supply company in an industry with a competitive market. You have a service or product people use on a regular basis, or where split tickets are a concern with your competition. Perhaps, you even just want to speed up the process of payment and give customers another option towards paying the bills. You know that it won't take much to tip the scales in your favor. And here comes the best idea of a complete program your sales force can offer in the field without costing you a fortune. Who can use such ideas and how -> Shipping company that wants to get off the 30-60-90 day invoice cycle and win business they couldn't otherwise win. Manufacturer Supplier - want to help with merging split tickets to one order with your company and not one with you for part, one with competitor #1 for part and one with another competitor for another part. Plus bringing customers back and increases monthly average ticket sizes. Ad sales - example instead of offering 10% off - be able to ask if they'd prefer 10% off, OR FF miles or cash back towards rewards programs? Promotional and motivational speakers - Use it to separate from the crowd for booking purposes and then use it to up sales for the crowds at your event on the BtoB side. Finally, how do you do this as a complete package? If the idea intrigues you, contact us here. Category: Articles and Advice -- posted at: 2:14 PM Comments[28] |
Thu, 12 April 2007  Lee and Andy discuss: Personalized Maps on Google - WOW! This is so cool. Now you can plot out the latest trip to Grandma's house, or to the beach or to a series of spots you adore in an area or stores you like to frequent or brewpubs in a town, etc. Again, the abilities this adds to making a customer interaction on your site stickier and more fun, is amazing. Radio Ads on Google Ad Words. This isn't at all what GAW was even 3 months ago. So much you can do? We walk you through it - how you do it...plus opinions from Andy and Lee... And then we're off to begin our FRANCHISE SPECIAL EDITION! Then, we're lucky enough to be joined in studio by franchise attorney Joe Gottlieb of Cohen Goldstein Port & Gottlieb, LLP who covers a lot of great info - like "is my business a franchisable entity - or should I consider other options - what other options - what do I need to look out for as a franchisee? - as a franchisor?" and more. After our visit from Joe, Bill King, CEO and co-founder of Axxiom Franchise Advisors came by. Axxiom is a national franchise consulting company that assists clients all over ==== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast. Please send any questions to andygreider@comcast.net. Please check out our affiliate sponsor, Tire Rack, to help support the show. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[19] |
Thu, 12 April 2007  Reviewing and Advising on Radio Ads for Google Ad Words
This isn't at all what GAW was even 3 months ago. So much you can do - we'll walk you through some of it now - how you do it - plus pros and cons. This is really a great service with a few small shortcomings.
First of all - how do you get to it. Go to Google and click ad programs under the search bar. Login if you have an AdWords Acct - if not, create one - Audio Ads is an extension of GAW, so you need an account. Click the Audio Ads tab, and walk through the setup. You'll come to a choice of - Start Building or Find Audio Creation Specialist. If you don't have an audio ad ready, Google gives you have the chance to have a certified person help create your ad for you, for a fee. Or you just progress to the campaign. For our purposes, let's assume you have the ad. First, you name your campaign and then assign a weekly budget. The lowest amount I found that worked well was $100 per week. Under that in a major market and it won't give you much return. This is where I set the budget - $400 monthly, $100 a week. Next, you define your area. You can go nationwide or name and select specific cities, like GAW. For the test campaign, I chose to use Atlanta, Next, you choose your station formats - you can go for bang for the buck or choose a specific type â?? jazz, rock, talk, sports. And then if you are feeling like you understand who you want to speak with - you can use the advanced tab â?? complete with Arbitron Ratings. We used basic bang for buck but would normally use Arbitron. The next screen asks you to confirm your weekly budget, asks your max cost per 1000 listeners, and confirms start and end dates. The final option is to select when your ad will be played. Since we are promoting a business show with our ad, we chose - M-F, drivetime (7-10am), (3-7 pm) Now, it is time for the magic to begin. Click the continue button and you'll find your final stats - We would reach 175,000 ears within our target demo, and 203,000 gross (meaning 28,000 people who hear the ad would fall outside our selected parameters) We would pay $2.25 per 1000 within our target demo. And we'd get 168 ad plays for a cost of $393 for the month. Now, the next question is - does this scope and reach make a successful campaign? Well, it sure could - but until we understand a little more about frequency and reach and what stations we're on, it is a little hard to tell. For a first round of entry level user-driven programming, this is typical Google - solid, with a few small things to improve, which you can be sure they will. Nice work Google - this is worthwhile stuff folks. Drop me a line with any questions. Category: Articles and Advice -- posted at: 4:45 PM Comments[30] |
Thu, 5 April 2007  Check in with us today, as we teach you to make your own logo (for under $100 - as well as get 500 business cards) plus interview our Business Booster Phil Minnes, and get the refill on how our Unique of the Week, Catridge World, has become one of the fastest growing, top franchise in the country. Phil brings advice on how to best handle legal issues that can come up for small businesses, and things you can do to avoid troubles in the first place. He brings it all together in a nice, easy to understand and apply package - well worth your time to take a listen. Greta Counts and Bob Jackson of Cartridge World join us to ink a deal for Unique of the Week - where they let us know why they are special, how they can help you with decreasing monthly costs, and how by working with them, you can help save the environment - one cartridge at a time. === This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth solutions show, broadcast over WGSR Atlanta, at wgsratlanta.com/710am - please send any questions to andygreider@comcast.net. You can sign up for our marketing and business growth weekly tips program (coming back by April 19th) - and please check out our affiliate sponsors, Tire Rack, and Shop.com (Brookstone features this week) to help support the show. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[20] |
Mon, 2 April 2007  Create Your Own Logo for Under $100 - that's right, for less than one Benjamin, we have all the tools to scale out your own logo, color palette and even printing your first 500 cards - for your starting business. And no, it won't be the same quality as a pro-shop, but it will be a lot better than clip art or most "friendly freelance" efforts. A large part of getting the most out of your logo and your new company id is to create a color palette that works well for your business, your product, your brand and your clientele. So, how the heck can someone without a lot of experience begin? What if, like many small business owners, you left corporate America in part due to not wanting to pick out suits, shirts and ties that matched? Adobe has developed kuler - and in doing so has taken a huge step in allowing online sharing of created color palettes for businesses to use. It is fun, easy to use, and anyone who wants to learn and experiement with combining colors or creating a color palette is welcome. Kuler is tapping into the social networking idea that top color consultant talents are now present on a "as you need it" basis - and many of the top designs are really superb blendings of colors and generate the feel you want for your logo, backgrounds, accents and more. Now you, the small business owner can tap into these skills and conquer, for free, one of the formerly unbeatable challenges in logo design (at least not until you paid big money.) Cool work Adobe! Now, let's move onto Logo Maker where you can create your own logo for free, share it with friends for feedback and then download and use it in a variety of formats for just $49. In just a few minutes, you can be working on a logo that is professional in design and can be enough to get you through to the next level as you begin a business. Not what a pro-shop can pull off, but then again, nowhere near the cost, either. Coupled with Kuler, this is perfect for small startup businesses that can't afford to hire an agency or firm. To double check yourself on the logo you create and the color shades you use, check out Color Palette Generator - a very amazing tool to use in conjunction with Kuler and Logo Maker. Ok, so now you have the logo, and the color palettes. From there, you can take the designs you have created and upload them to Vista Print for fast, inexpensive and solid printing and quick delivery. A few other words about logo, color palette and design. Colors that are your favorites are not the ones you want to pick. No matter how much they please you, as the owner, they need to resonate with your customer and client. If the clients aren't feeling warm fuzzies about it, you won't hear the register ring and those initial warm fuzzies you had will go away faster than a lead against Tiger Woods on the back 9 at Augusta. Happy logo-ing! Category: Articles and Advice -- posted at: 1:19 PM Comments[28] |
Thu, 29 March 2007  Learn how to organize all your data, get small business loans and funds and improve your credit score. It's all here in this week's edition of Uniqueness is Power, , where we bring you business growth solutions, help you save your bottom line and let out your innovative inner marketer. After covering the new 1% model with Thanks Again, and giving shout outs to Fritz Scheffel for "superman" type of work, we discussed brand loyalty and we tossed around the idea of how a small business IS it's brand - and began to explore what that means to you as a business owner. We'll need more time on that topic, perhaps on both of them... Stu Lustman with Southern Lending Solutions led of the show as our Business Booster. Aside from providing great cheer, Stu's knowledge of how to best grow and position your business is all encompassing. Our time with him proved he can help you in matters of funding, check processing (and credit cards, too) - and in the realm of leasing or purchasing equipment. Perhaps the two most important things we covered - personal credit is the crux of all small business loans for businesses younger than 2 years. Stu gave us a tip to increase credit scores anywhere from 20-30 points in less than a business quarter. Also, as a small business owner, understanding that the day to day is often do-able - but the one unseen big expense is what does a business in. Unsecured Lines of Credit and loans can help with this. TOBI - which stands for Total Office Business Intelligence - was created to make your life easier in the office, and bring together the morass of data collection programs available, into one centralized access point. Targeting the small and medium sized business, TOBI brings a full suite of capabilities to the table, and makes life easier. =========== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast. Please send any questions to andygreider@comcast.net. You can sign up for our FREE marketing and business growth weekly tips program - and please check out our affiliate sponsor, Tire Rack, to help support the show. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[20] |
Thu, 22 March 2007  March 22 2007 show Lee and I began the show reviewing our awesome time at PodCamp Atlanta, and wondering what else would could have possibly have learned in a weekend? The presentation went well, and we made some awesome contacts - some you will soon meet on the show. We then took some time to examine what the most recent underhanded scam the RIAA is running could do to internet radio like Pandora and small (heck, even large) broadcasters. Lee and I, along with producer D, spent some time going round on this topic, and wondering what the effects could be? Go to the online petition and congressman letter writer for making your voice heard. From there, we brought in our Unique of the Week, InXpress - a shipping revolution for small businesses. When it comes to shipping, most people only think of 3-4 options - the Big Brown Truck - UPS, the Castaway Company - FedEx, the vacation ruiners - DHL, and snail mail through the USPS. Everyone has their opinions about which is the one for them, sometimes based in non-business reasoning. But when it comes to saving you, as a small business, money on shipping, InXpress does an amazing job of making sure you get the same efficiency you have always received, at lower cost. Check out the broadcast and let Dustin Hansen explain how it is done. ===== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast. Please send any questions to andygreider@comcast.net. You can sign up for our FREE marketing and business growth weekly tips program - and please check out our affiliate sponsor, Tire Rack, to help support the show. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.
Comments[16] |
Thu, 15 March 2007  When it comes to beating writer's block and finding the muse - our first guest, Robert Wilson, is the real deal. He shares some wonderful anecdotes with us, answers how to let our your inner innovator and helps our small business owners realize that each person has creativity and innovation inside. Robert helps our listeners let it out. To hire Robert for some help innovating or to add some spice to your event or as a keynote speaker - visit his site. Speaking of innovation, our second guest, as Unique of the Week, had it ALL going on when she started American Chocolate Company - a service that allows her to print directly on chocolate - with food coloring ink. WOW! How cool. And tasty, too. These treats - from medallions to truffle boxes, with a chocolate business card in the center, grab attention and not only taste great but look phenomenal, too. Check out American Chocolate Company for more info. Comments[21] |
Sat, 10 March 2007  One of the most critical aspects to beginning a business, aside from an excellent business plan, is a name that supports that vision and path. So, what's in a name? So, what's in a name? As true as it is that a picture is worth a thousand words, a business name, consisting of 1, 2 or 3 words, or perhaps an acronym, has the potential power of a thousand pictures, if chosen properly. However, it also has the serious opportunity to become lost in the morass of poorly developed names. So, what are the critical points to consider when choosing a name? A name needs to do certain things for your business. It needs to be able to position, grab attention, convey worth and engage. Such names aren't easy to come by, and honestly, are why marketing consultants and branding experts are paid well. (LOL!) Here are the nine things that should be considered when naming your business: 1. Achieves Differentiation from Competition - your name should be different from the competition, as should your messaging. When given the chance to be unique, oftentimes businesses end up imitating the successful leaders, instead of carving their own niche - this is true right up to the name. 2. Reinforces Positioning in Marketplace - a name that simply enters the marketplace without making an impact and bringing forth some sense of the company's position is not a strong or appropriate name. This is one reason the owner's last name is often not a strong choice. 3. Engages Customer or Prospect - without this, your name is passed over in the sea of noise, in the massive amount of other companies who are getting some traction with the customer or prospect. The name should be something that causes interest, causes inquiry and causes potential for action. 4. Is unforgettable - or at least, less forgettable. How many times have you seen a great product or company service, and promptly forgotten the name of the company, but recalled what the product or service did? Names need to be chosen that will embed themselves in the collective consciousness, tie themselves to mental signposts in the consumer's brain and help the consumer remember the name when speaking to friends. 5. Has a Life of It's Own - A company name needs to carry a self-sustaining message, something that identifies what the company does or provides, without additional messaging or clarity being added. 6. Evokes Deep Well For Graphical Images - this is important in helping develop a logo, and design for websites, etc. 7. Rises Above the Goods and Services You Provide - the name should not be tied into just the things you provide - it should have a greater, more encompassing edge to it - because if it is tied to services or products, and they change, your name might well need to, also. 8. Has What It Takes to Dominate the Category - this comes from the ideas expressed previously, of timelessness, or not needing to change, of speaking to the consumer in an unforgettable way, but it also goes above and beyond that - evoking the power to dominate by placing barriers to entry to others trying to mimic or copy you. and finally, perhaps the most important issue in today's time and age of the internet: 9. Url MUST be Available for Registration or Purchase For Web Address- if this is not available, and the name is not under trademark, there is not point in moving forward if you want your company to have a successful future. One other word to the wise re: Taglines and Catchy Slogans- Happy Naming, folks! You can contact Andy Greider at 404 516 4204 or at agreider@carrollwhite.com - with questions or to begin a discussion.
Category: Articles and Advice -- posted at: 1:21 PM Comments[27] |
Sat, 10 March 2007  Welcoming Sherry Heyl and Amber Rhea, plus Rusty Tanton to the show was easy as they are all veterans of podcasting. Sherry walked through fire setting up SoCon07, and Amber and Rusty are the driving force behind PodCamp Atlanta. Join us as we discuss with Sherry Heyl how that and other aspects make the world go round in a potentially better fashion these days. Also check out Sherry's blog for her business - What a Concept - where she helps companies gauge what their competition is doing online in the blogosphere - and what those companies should also be doing in response. And if you are a PR Professional, be sure to learn more about her seminar on understanding the power of blogs. Or check out her appearance at the upcoming panel on PR and Blogging. Next up are the founders of the Georgia Podcast Network and organizers of PodCamp Atlanta, held this coming weekend at Emory. Be sure to check out the site, if you can't sign up and make the event. Spots left are limited, so go NOW. Lee, Adam and I are presenting at 4 pm on Saturday about how to explode your business through podcasting, and position yourself as an expert online. There are plenty of other interesting sessions, and address the beginner to the vet. The format is "un-conference" - where the event participants and attendees are the presenters, who lead a forum discussion more than anything else. Also, be sure to, if you have a podcast in GA, approach Amber and Rusty about syndication of your show on their network and website. Powerful place to be, for sure. Amber and Rusty have really learned to embrace this new format, and are helping dozens of people connect locally. Amber and Rusty's insights into how podcasts and blogs won't turn us into computer drones who don't leave our house is a healthy listen for those with such concerns. Thanks - remember, next week the live broadcast goes to Thursday night at 6 pm. So that's this Thursday from 6-7, with guests Robert Wilson and Stacy Hankinson - Robert will unveil how to let out your inner innovator, and Stacy shows how her business, Amercian Chocolate Company, has become the Unique of the Week! ==== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast. Please send any questions to andygreider@comcast.net. You can sign up for our FREE marketing and business growth weekly tips program - and please check out our affiliate sponsor, Tire Rack, to help support the show. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[24] |
Sat, 3 March 2007  Wow, what a powerhouse show - we show you how to gain new business - not once, but twice, and bring you guests John Dynes of Sales Smarts, and Rick Daigle of BtoB CFO. Lots of great info on the show this week, and we're happy to share with you the secrets that will win you new business - here's a hint - the Boy Scouts swear by it....or so we're told. John Dynes of Sales Smarts continued the intelligent new business and sales increase conversation, showing better ways to find, target and win business. With many great advantages over the other products out there, this one seems a no brainer at the price and the function. www.salessmarts.com Also, Rick Daigle brought his portion of over 2000 years of experience as a CFO at BtoB CFO - a firm specializing in helping your company tap a CFO's functions without laying out the big bucks and committment. Working on a contract that is handshake driven, the CFO you hire can tap over 50 associate partners to find answers on your behalf. That's pretty darn unique - and impressive. www.b2bcfo.com Comments[17] |
Sat, 17 February 2007  From debunking the myths of credit cards to finding ways to cultivate rainwater, this was one informative and Unique show. We began the show talking sbout SoCon ' 07 (www.socon07.com) - an un-conference Lee atteneded on the 10th of February. What an amazing assortment of over 200 bloggers, social networkers and online communicators, all seeking to best utilize Web 2.0. Lee shared his insights and takeaways with you, and we found were invited to speak at www.podcampatlanta.com in March, the 16th-18th. In fact, the organizers of the show will be with us on March 10th. Next up was Fritz Scheffel with www.trustoneps.com. Fritz has been doing credit card processing for awhile now and has seen the industry really progress. Tune in for the scoop on new credit card processing machines, new technologies for credit processing and charges to watch out for on your credit card bill. Fritz also tells us why the "best rate" should really never be the manner in which you judge a credit card processing company's worth. Contact Fritz at 770 500 0406 for a free estimate on if he can save you monthly money. (editor note - our bet is he can, as he has proven very helpful for some of our listeners already - thanks Fritz!) As our Unique of the Week - we had Cloud Conrad with www.gardentheplanet.com - what an amazing compliment to and continuation of our January 20th show. Cloud spoke extensively about irrigation, how gorgeous lawns cost the environment, how to cure that issue - how to cultivate rainwater aesthtically - and why rooftop gardens are both beautiful and beneficial. Tune in to hear more from Cloud. She can help you understand how the green approach makes sense, and how you can do it without breaking the bank. Developers take note - Cloud also does corporate work - and can assist on large scale projects as well. ============ This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast over WGSR Atlanta, at wgsratlanta.com/710am - please send any questions to andygreider@comcast.net. You can sign up for our FREE marketing and business growth weekly tips program - and please check out our affiliate sponsor, Tire Rack, to help support the show. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[16] |
Sat, 10 February 2007  WOW! What a powerful show this week - we had on Doug Bauknight with YTB, a company putting the face back on the online travel agency -and Matt Banhan with Accounts International - on now, to help your business prep for tax time this year. Guest Co-Host Dr. Katrina and I examined a few more good tips before launching into this special edition of Uniqueness is Power, with dual-Unique of the Weeks. Imagine owning an online travel agency. Imagine being able to profit from other people's travels. Imagine owning a small business in a 7 trillion dollar industry. Now finish imagining and listen to the segment of the show for YTB, with Doug Bauknight. Helping everyone, from non-profits to recently disabled vets, with a way to make money - this company is doing things right. Go to www.travelwithbabyboomers.com to see what deals you can score. Or go to www.justpictureitnow.com to find out about how to open your own agency online. As you"ll hear in this fantastic interview, Doug enjoys his job, his life and helping others get a taste of this new opportunity. Matt Banhan has similar goals - helping people. As founder and CEO of Accounts International. Matt is intent on helping CPA's and small businesses handle accounting and taxes - as an overflow valve for CPA's and as an outsource for small businesses. With a unique structure, which taps a highly qualified and economical base of accountants in Cairo, Egypt, Matt and his Alexandria VA based partner Eric Williams have created a very cost-efficient process (what you might expect from accountants, yes?) - where they can provide services at or above expectations, but for a far greater value to those they serve. Check in with them today to find out more. We'll see you next week on Uniqueness is Power. Comments[24] |
Sat, 27 January 2007  Wow, what an awesome show this past week! (If we do say so ourselves!) We were joined in the studio by Jeff Marlowe, owner of Zoom Design, Menuette and Times Squared - he has almost as many companies as he has charm and wit. That's to say, there's a lot to offer from Mr. Marlowe. First, Jeff shared with us some general, but very helpful, tips on restaurant website faux pas's and ideas to make your site a better one Write Jeff for more info on how he can assist you. Also, you can soon check out the upcoming article in our articles section. Jeff is also the creator and owner of Menuette - an interactive customer retention and product sales tool. To understand it, be sure to listen in, but essentially, this brings a level of convenience never before available, to your customer. Then there's Times Squared, a product which faces up to Open Table, and then smashes it into oblivion - much easier, more robust and less expensive - there's three things that all too often, don't go together. Contact Jeff at jmarlowe@zoomdesign.com This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or 404.355 3442. Comments[17] |
Sat, 20 January 2007  Join us on Uniqueness is Power, where we speak with Kelly Gerards of Success on Contact, a tool you can use to help increase your business and your efficiency in 2007. We also re-examine more tips on how to find the right ad agency for your needs, what to look for, and not look for in such companies, and why many of the old beliefs on how to do this are now outmoded. Comments[18] |
Sat, 30 December 2006  Join us as guest host Cindy Caldwell and regular Andy Greider speak with Kathy Smart, about, what else - Smarter Ideas - a tremendous Unique of the Week - and hear about how Kathy began in bartering and is now helping strategically grow small businesses and working with medium sized entities as well. Go to Smarter Ideas for Smarter Ideas Radio, for great interviews with celebs from Blue Man Group to prosperity guru Marilyn Jennet and networker extraordinaire, Bob Littell. We also quiz Kathy as to her role in the Atlanta Business Academy (editors note, now the IBAL of Atlanta) The Atlanta Business Academy, although they do networking, is centered around the idea of connecting people by and through education of its members - as well as introductions. Featuring monthly breakfasts, with informative speakers at each, ABA allows members access to the website for Council Advisor commentary, and "Ask the Expert" features, immediately differentiating themselves from the typical networking crowd. Soon to expand nationwide and eventually internationally, this is a very exciting group to get to know. We also remind people, that just like new year's resolutions, the ongoing success of work we do in the realm of sales and marketing requires diligent follow up. Be sure to tune in and find out some of the best ideas going for growing your business, moving into 2007. === This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast. Please send any questions to andygreider@comcast.net. You can sign up for our FREE marketing and business growth weekly tips program - and please check out our affiliate sponsor, Tire Rack, to help support the show. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[16] |
Sat, 9 December 2006  Creative Staffing, Making Your Message Seen AND Heard, and Direct Mail Tips for Coveted C-Level Today our Unique of the Week is Cindy Caldwell from Ranstad - where they are known for staffing, but not THIS kind of staffing! We learned about the upcoming revolution of video email and v-casting with Daryl from Hello World - and we examined the best methods for getting your message through the gatekeepers, the red tape and to the top C Level execs you covet speaking to, via direct mail. === This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast over WGSR Atlanta, at wgsratlanta.com/710am - please send any questions to andygreider@comcast.net. You can sign up for our marketing and business growth weekly tips program - and please check out our affiliate sponsor, Tire Rack, to help support the show. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[20] |
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