Thu, 28 June 2007  Hey good looking, whatcha got cooking? What a great show once again...mainly thanks to our great guests and the cool stuff we get to cover each week. Lee and I are having a blast meeting such wonderful people and getting the chance to introduce them to you. Our power duo this week was Business Booster Sarah Hathorn, with Illustra Image Consulting and Jodi Pierce, of Alphagraphics, the Unique of the Week. These two powerful and dynamic women will make you see your business and your own image in ways you might not before the show - lots of great info from both, and a real asset to have them on the show. You only get one chance to make a first impression and Sarah Hathorn will make sure you make the best first impression possible, from the time you meet her, going forward. A veteran of corporate America, she brings lessons learned there, and a candid, but kind approach to helping people improve their daily image they portray to others. From a 65 color palette designed directly for you, to more advanced courses, she does amazing things for clients. Jodi Pierce is not your typical franchisee, but she is typical of those at AlphaGraphics. Wielding a financial background running through Legg Mason, AGI, Ernst&Young as well as some banks, Jodi has grown the two Alphagraphics she owns to heights most people would have considered impossible. She uses high end technology and great customer service to do so. Perhaps the most interesting thing she said about her success "I am the ultimate consumer - and that makes me able to provide great solutions for those trying to market their products." Indeed! Working on various aspects, including design, printing and communications, Alphagraphics is truly unique among printers and capable on many levels - listen in for more info on how Jodi can help you, inspire you and make your business a better one. With locations in Buckhead and Duluth - they can help in Atlanta or around the country. Lee and I also cover in the first ten minutes a hiring solution for 1099 contract sales employees (those on straight commission.) One of the main issues for hiring managers in these companies is the low retention rate and even the quality of the hire. (two things intrinsically linked) Hire Golden has come up with a solution - that does search then does qualification in a unique manner, then does placement - with NO cost to the company UNTIL the new hire begins producing revenue. The company or hiring manager pays a percentage of the employee production each month, ongoing, as compensation. Most people we've discussed this with love the "found money" aspect to the model. Pay as you play is a very attractive way to build a 1099 sales force. We'll be taking a break next week and be back the week of the 12th, with our new section, Authors, Bloggers and Speakers...until then, We'll See Ya! ====== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[22] |
Thu, 21 June 2007  This week, we tackle the ads that stink. No, we don't mean the ones that are just bad - we really mean those that stink - or at least smell. Tapping the olfactory memory hooks are a great way to bring on responses - think of Pavlov's dogs - but also are a way to bring on lawsuits for allergy provocation and more. Tune in while Lee and Andy battle it out - and figure out if there are more pros than cons. Sometimes referrals are welcomed, but all too often in lead groups, the leads are at best tepid, or lukewarm. It makes those early morning meetings hard to justify. But our Business Booster this week, David Alexander of Referrals 4 Life, has been on a mission to help educate, help improve and help actively turn your sales force's biggest lead source to referrals. Listen in and find out how your company can benefit from a man who has been, for over a decade, fueling all of his actions and massive business success, through referrals. Our Unique of the Week, Jason Syzdek from Jaymunda, really gets "it" - that proverbial and often elusive piece that eludes websites and online marketing. Working as the small - smedium - medium businesses best online friend, Syzdek and his talented, diverse crew make sure that you don't rely on the adage of "if you build it, they will come." Combining excellent design, linear creativity and high end functionality, along with a process that ensures both accountability and flexibility, Jaymunda is a breath of fresh air for smaller businesses who need both a website that looks good, that functions well and that drives traffic that converts to sales. It's that simple, folks. Check out Jaymunda's white paper, as well. ===== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.
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Thu, 14 June 2007  Trillions and Trillions - that's a few up on Carl Sagen, and those are the dollars we spoke of last week with Boomers - now for the gender specfic market of Moms - another market worth knowing how to speak to, tap into and be in front of. Check out the opening foray into how to best speak to Moms - a general overview of what works (and what doesn't) plus some resources to tap further. Our Business Booster, Bob Hill of Hill Corporate Partners took an area of business we all dread (moving) and made it simple. Bob discussed how he functions as a buyer advocate and works to bring the best deals to the table. No matter your "relationship" with your landlord, someone like Bob almost always helps, and is paid by the landlord, not the client. So, why wouldn't you do this? No reason - just be sure to find a good agent - and to know what one sounds like - check out Bob on our show. In addition, Bob heads up a group of turnkey resources - from furniture, to telephone cable/systems to IT Infrastructure - who all help make your move a smooth one, and who work seamlessly together to make moves happen fast. Next up, as Unique of the Week, we found a great new company that serves the This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[25] |
Thu, 7 June 2007  Want to know how to market to the Baby Boomers, those folks who have the money and the time and the want to spend it? Take a listen to the first ten minutes of the show while Lee and I work out the inside secrets to reaching this coveted demographic. Next we turned to the Millenium kids, and those Gen Y and Gen X'ers who seeks interactivity above all else and who understand the internet is a tool that connects them to the rest of the world. With us, as Business Booster, was Carter Harkins, of CrowdAbout.Us, a module used to monitor and respond to podcasts in video and audio form, as well as the more common text posts. Finally, our Unique of Week is solving emissions issues, keeping school busses and interstate commerce running and increasing fuel efficiency. Ranging from consumer products for gasoline engines to closed crank high power diesel engines, World NCI provides a solution to the waste sent through the blow-off tube in an engine. Looking like a combo between a maraka shaker and a water bottle, with a tube attached, this device seperates the heavy and light hydrocarbons and sends the heavy (waste) to the bottom of the "water bottle" and the light (still good) back into the engine. Results have varied, but a 4-5% increase in gas mileage seems nice with gas prices staying at or above $3/gallon. Take a listen and see what YOU think. This week's show was a lot of fun and brought out some great information. Thanks to our guests, and until next week, we'll see ya. ============ This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[32] |
Thu, 31 May 2007  With an extended interview, this week's dual agent guest - Bluetoad.com - played the role of both Unique of the Week and Business Booster - and did quite nicely in both roles. It's always funny how when that needs to happen, how well it works out. We began the show with some talk about what makes an idea in marketing "sticky" - there are six essential characteristics, according to Lee's research in the book "Made to Stick" by Chip and Dan Heath. An amazing book, this is one of those "must read" and "should understand" books for all marketers as well as those who want to do their own marketing. We encourage all folks who listen to this show to pick up a copy - you won't be sorry. From there, we picked up with our dual agent guest: Although we doubt print media is "going away" completely - there is certainly a lot to be gained in making publications available online. And having both can be beneficial in cost savings and increased value for advertisers, as well. After some research and comparing Blue Toad's services with the others out there who take pubs online, it turns out that perhaps there is such a thing as a free lunch - and even snacks, as well. Companies double up well as Unique of the Week AND Business Booster when people ask "how can you do THAT for so LITTLE - so there we were with Brad Wriedt as a guest who does it all. Turns out not only is there no set up fee (competitors charge 5k up to 50k), but the cost is $3 for uploads per page - where others charge 3-10 a page (Brad even offered our listeners a .25 cent discount - use the promo code - coupon code SYBL) So, there had to be a catch, right? Charges for streaming video or links or hosting or something? Nope - $3 (use SYBL and get it for $2.75) and Blue Toad does all the work. In addition, all ads are hyperlinked and so is email - giving advertisers in the publication a chance at double value, and through some new twists, even a ROI tracking option. Plus streaming video is included, so is Flash and other components competitors to Blue Toad charge (a lot) extra for. Drop Brad an email and check this service out - it will blow your mind - but not your pocketbook - and bring more value to your readers and your advertisers. Now THERE's a Business Booster that is truly UNIQUE! ==== This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Want to take your magazine or publication online? Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[26] |
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