This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Joining us tonight were Bob Schwerzel of TGS and Dave Charbonneau – the Network Capitalist.  But first, Lee and I talk about the myriad ways in which the internet has changed the marketing mindset and also the American culture, how we’ve gone from an audience of millions to millions of audiences of one.  We cover how to promote a blog – and hit some top tips – link deep into the blog website – as well as hit outside articles for cross reference.  We cover why buying a redirect is helpful – for instance with SaveYourBottomLine.com.  We even cover design and layout of text and pictures.

Our first guest was Bob Schwerzel of TGS Products – who is helping redefine the word technology – at least how it is used in today’s lexicon and marketplace.  He helps them leverage technology to bring products to market more quickly, with more accuracy and with more science.  Working from angles that can include chemistry or culture – he and his team work with companies from a perspective uncommon in today’s market.  Avoiding the pigeonhole people trying to place what he does in, is sometimes a challenge, but he breaks through by concretely showing how to save bottom line money.

Next up was Dave Charbonneau – who is as multi-talented as he is fun to interview.  Working with the Chicken Wire, with Interviews With Prosperity and with Global Network Studios, he helps people build networks, increase profits and leverage what they have in front of them to grow their businesses.  All these companies are part of the company Applied Prosperity, LC.

We began by trying to understand what the heck a blog-a-zine is – and why Dave created the Chicken Wire.  Turns out, it is an amazing conduit to bring in great advice, strong opinions, outside interviews, sequenced articles, network building tools and even a trip to the Principles Office.  You can also hear the Interviews with Prosperity on the wire (down the right hand side.)

We began to work in deeper, to cover online networking – and how to best leverage it and what mistakes to avoid.  Quality over quantity is key, according to Dave, and his networks are proof in concept.  In fact, he has come up with a great new concept we love…Opportunities to Make Good! – this is a not-for-profit network for bringing collegiate interns together with business projects; to offer real world business experience and possible employment, management, or partnership opportunities for the interns; while moving quality (and perhaps otherwise stagnant) business concepts into the marketplace.  Each project acts as a benefactor toward a societal concern of our times.

Tune in to hear more and find out how to grow your strategic partnerships and your networks with Dave.

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

CNN/Money magazine says "You're Only As Good As Google Says You Are" and they are right.  We explore tips and ideas that go beyond this article in our first fifteen minutes.  Before meetings, after meetings, same with interviews, if you're in sales, or are a professional whose name is your brand - people are Googling you - learn how to make a postive first e-Impression.

From there, we speak with Fritz Scheffel who has his eyes set on changing healthcare in the US.  With a move that would help business owners save on the trouble and hassle that is involved with healthcare, not to mention the cost, Fritz has a slightly different approach than that of Dan Boaz, also a guest on the same topic previously.  Fritz is all about education of the American public, as to what happened to create the current system, how to undo it at a "user level" and how to plant seeds for a better tomorrow.

Next up, we were joined by Joanne Victoria, who has Vision - With a Capital V - and much more - to offer our listeners.  Joanne is a business growth expert who understands that vision must meet action in order for people to realize goals and reach and then exceed goals they have set.  We loved having Joanne on the show, as she really epitomizes the character of coaches we respect - tough love, rigid yet followable guidelines and an eye on the ball that never wavers, so neither does that of her clients.

Finally, we were graced with the presence of Kelly Reidinger - who joined us to speak about her new company - KR Associates (which may soon have a new name, as well as a new mantra.)  Today, we cover the mantra.  Kelly, who has worked as an appraiser for much of her career, saw a need for something more for her clients.  Yes, she's very good at doing appraisals, but she has the skills to be a "home value advisor" - something she is revamping into.  She works with clients on the appraisal, makes suggestions as to which improvements bring best value, and then strategically recommends builders who suit the client's needs and best interests, right down to personality matches.  She then acts as a buffer or conduit between buidler and homeowner, mitigating troubles before they even arise, and saving the homeowner nightmare stories many people tell.  Her "buffer" costs are picked up by the builders, and she proves an invaluable asset to her clients.

Another great show and thanks to all of our guests...

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