Thu, 28 February 2008  Beginning the show with advice on 4 ways to grow your small business, we tapped into and expanded on suggestions made by Stephen Jones, our first guest. Here’s the lowdown:
Find good sales books, books on CD, seminars, tutorials/tools, workshops, sales resource web sites, etc. The resources are all around you! Check out our links!
Start a referral or affiliate program.
Gain referral commissions for your hard work. You probably make these referrals anyway. Now get paid for them. Link to SalesConx…
Also, make your white papers and tips available in A/V format. Or do an e-Book. (link) More accessible to more people.
Our first guest was Stephen Jones, of Growth Strategies.
It was great to have Stephen on the show again after his first run a few months ago. We learned in his first visit how he helps companies grow – and guarantees it, even. But this time, Stephen came to visit and talk about his new standalone offer, called Executive Briefings. Tired of sales pitches that don’t open doors? Want traction that actually continues…then talk to Stephen about the 30 day process of turning your tired sales pitch and presentation into a robust, informational, educational executive briefing. By providing business owners with information, even bad news, then re-situating your offering as the solution, you open many more doors and close many more sales. Far more affordable than losing sales, this tool is a standard service for Stephen’s clients, but he now offers it a la carte, as well. Google him for contact info!
Next up, we had Keven Izen of Pick Media, a recruitment advertising agency. So, you ask, what is a recruitment ad agency? Keven tells us they work with HR to bring efficiency and efficacy to the process of placing job want ads, often in print and online. Never costing the company more money, and gaining increases in the work process and targeting, Pick Media brings huge value to the clients they serve. Working best with a decentralized industry – they specialize in healthcare, hotels, restaurants and more – they allow for streamlined process and better overall delivery and cost efficiency. They take the 15% rate card discounts available in want-ads as compensation – the one place in advertising the discount still applies. Be sure to check out what they have to offer if you are a franchise, a hotel, restaurant or are in healthcare.
At the end of the show we had time to revisit with both Stephen and Keven about their best successes and what the process of working with them feels like. Be sure to listen to hear about how they helped others – in much the same way they could certainly help you.
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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.
Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net.
Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today!
Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[30] |
Thu, 21 February 2008  WOW! Some shows are just even better than you expected, even with high expectations – you surely won’t want to miss this one! Lee Kantor and Andy Greider cover, up front, the week they’ve had. From speeches at the Flourishing Forum and qAlias event for Andy, to a return to the RTIR Publicity Forum in NYC for Lee, plus a launch of Dr Fitness and the Fat Guy for Atlanta, things are looking golden for the two host of your show. Next up, we had on the show Cloud Conrad, from Maid Brigade, who is making your home a better, greener, less toxic, cleaner, more environmentally friendly place to be. Cloud shared with our listeners how Maid Brigade became the only national residential house cleaning service committed to the health of you, your family and the environment, with our exclusive green cleaning service. She spoke of how there are over 100 products on the market with a chemical known to cause cancer. You can check out this site for info on this and other bad chemicals. Schedule your cleaning service today. As our Unique of the Week, we had on Libby Laguta, of L2Designs, who has made hospital design, and evidence based design her specialty. Working with a team of 3 others, she brings a new look and feel to the hospital, but there’s a lot that goes into the process. Not only does the space need to be germ free, but the colors need to be chosen carefully, along with the materials in each piece of furniture and room or nurse station décor. In many cases, Libby works on redesign projects where she must bring a wing or unit up to the modern day – with technology and new ideas figured in, without losing touch with what she is working from. A new “wood look� brings homier feelings and there are many innovations to make the process more varied, but not any easier. Renovation is hardest but is most of what is done and where the majority of her work comes from. Check out her work for Emory University Hospital, Greenville Memorial and Carolinas Medical Center. Join us next week on Uniqueness is Power, for more great information, unique companies and money saving ideas and offers. Comments[26] |
Thu, 7 February 2008  Lee and Andy open the show spending a few minutes talking about how to green your business, as well as how some other companies have already done so. We find out Lee is anti-green, but not for unwarranted reasons – tune in the hear why. Our guest today was Maria Elena Duron, the Champion of Connections, and owner of Buzz2Bucks.com – where your personal brand is the key to success and her passion. Maria was a great guest, sharing with the listeners a plethora of tips, ideas and thoughts on how to best network, how to create and maintain a personal brand and what things they need to stay aware of in a changing world of relationship driven marketing. You can check out her book and learn more plus connect with her when you Google Maria Elena Duron. We ended up the show talking about the SuperBowl Ads – whether they were on MySpace, YouTube or a myriad of other online entities, this was the first year the advertisers maybe got their 3 million per 30 seconds worth, with the increased viewing. Still, we debate that most, if not almost all of the ads lacked punch or drive or selling power – and that most didn’t even manage to provide branding. Let us know if you agree or not? == This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line Comments[29] |
Thu, 31 January 2008  We began this HUGE show with a “tiny section� – speaking about www.tinyurl.com – and how to use it to capture large links to place them in emails or blogs, or to hide affiliate id tags. We also walk our listeners through how to establish or set up a redirect url. Our first guest was the heralded Steve Rubel, who is a digital marketer with over 15 years experience. He currently serves as senior vice president in Edelman's me2revolution practice. Steve assists his clients by identifying key insights, trends and emerging digital platforms that can be applied in marketing programs. He came on our show to share this knowledge and more with our listeners, along with discussing articles he has on adage.com. Be sure to tune in to hear his thoughts on hot blog topics, what to do to increase your exposure online, where things are heading over the coming 12 months and how to reach those you covet. Check out an unique perspective on why the traditional mediums have “done well� over the past year and where things are heading in the converging world of old school advertising and the internet, according to MicroPersuasion blog author, Steve Rubel. With the Super Bowl coming up this weekend, we chose an Unique of the Week in keeping with the theme. Please welcome Steve Kapusta, from KSI Consulting. While most sports fans are glued to their TV sets to watch big events such as the Super Bowl, most folks don’t realize the business side sports, especially when it involves the health of the athletes. One such component involves athlete disability coverage which can be purchased by the athlete, the team or a sponsor depending upon the contract status in place. (with over 320 NFL players on the injured reserve for the past 3 seasons each, it IS a huge deal – this stat doesn’t cover other sports, even.) Steve came into the studio to talk about this aspect of the game – the hidden side most of us miss. But from there, we got into event cancellation insurance – due to performer illness or no show, due to weather or even other causes. Lee and I were stunned at the things you can insure – and we were even more impressed with Steve’s knowledge of the ways to do so. Be sure to check out how you can even insure promotions centered around games of chance and save your bottom line while doing so. == This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor. Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed. Please send any questions to andygreider@comcast.net. Own your name on the web! Be found at the TOP of Google anytime someone searches your name! Control what the web says about you - for only $9.95 a month. Google Andy Greider for a sample and then click the globe atop the screen to sign up today! Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line. Comments[28] |
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