If you are a small or medium sized business owner, it is tremendously important you don’t fall into the traps that have cursed and are killing corporate America.  Hosts Lee Kantor and Andy Greider work with you to cover both the “don’tsâ€? and the “do’sâ€? – not just criticizing but also offering solutions.

If you own a business, technology is something that is both necessary, but also expensive.  For our business booster, that means a lot of business – in their new niche.  Be sure to check out this interview with Stu Lustman of Southern Lending Solutions - and find out about 2-3 year leases on technology equipment, 3-5 year financing on other technology, even true medical office loans. 

As a VAR or OEM style shop, you can also gain from the best financing deals available for your clients.  Stu is a top customer service provider and also does factoring, credit card processing and equipment leasing.  His knowledge of this new niche is truly exceptional.  You don’t want to miss talking to Stu if you have a technology need to finance in your business…no need to spend all the cash upfront and get stuck with equipment you have to completely replace in 3 years.

Our Unique of the Week was Dr. Dan Gottlieb of Gottlieb Vision Group.  If you have a child suffering in school, learning to read, or paying attention - and you’ve been told “there’s nothing more we can doâ€? – take the time to call Dr. Gottlieb ((404) 296-6000).  Host Andy Greider has personally seen small miracles occur for both his children while working with Dr. Gottlieb and his team of vision therapists.  

Internationally renowned for his approach and results, Dr. Gottlieb covers the things to look for to know if you should make a call to his office.  From covering one eye while reading to sitting right in front of the tv, to squinting, to frustration in the classroom – there are plenty of warning signs.  Almost all learning disabilities are tied to a visual challenge, and there are always things that can be done.  If your child has been diagnosed with ADD, ADHD or just seems to have reading challenges, it is a fairly easy thing to correct and rectify at young ages.  Within a few weeks, differences are noticeable – within a few months, differences are often dramatic.

Be sure to tune in next week when we speak to Josh Felix about his new publication Kenzie, to Wendy Weiss, the Queen of Cold Calling and to Tom Linkous with SportsWar….and maybe even get a quick call in from Final Four prognosticator, Lee Miller.

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Direct download: UiP_March_27_2008.MP3
Category: podcasts -- posted at: 9:25 PM
Comments[38]

We began the show, looking at “how to find an internâ€? – exploring the pros and cons, and suggesting resources for our small – smedium and medium sized business owners to leverage to find the best of the best for the summer or evenings test.  Lee has had a copious amount of intern ups and downs – right now we love our intern!  We welcome your questions and hope to hear from you.

Did you know that by simply organizing your clutter in both home and business, you can save yourself over 1 hour a day?  What if that was an extra hour to spend with the kids, to relax or to even be more productive?  Our Business Booster was Laura Ray with Laura Ray Organizing, and she helps small business owners, home business mavens and home owners organize and streamline.  Asking “what do you use? And what do you love?â€? she begins the weeding process, something that she says takes 12-20 hours on average, and sometime leaves a little homework for the clients as well.  However, the savings are evident immediately, in time, in cleared minds, and in increased efficacy and efficiency.  Be sure to drop her a line, as she is the right person to help you take the steps you’ve been avoiding in business and personal organization.

Ever considered creating a tv ad – and then placing it on cable or local networks?  If you’re like most small – medium sized businesses, you’ve done one of three things – (1) considered it, and dropped it when you saw production costs, (2) were willing to compromise some production value, but still couldn’t afford enough frequency to effect changes, or (3) skimped on quality, and didn’t place enough valume, and lost on all counts – hemorrhaging money on a commercial that tanked.

What if you could get the best of all worlds?  Sometimes, if it sounds to good to be true, it’s a Uniqueness is Power, Unique of the Week!  And that’s our guest today, Spotrunner, and Eric Williams.  Working with the theory that the internet has commoditized many entities and services that before had no common denominator, the folks at Spotrunner, Nick Grouf and David Waxman, formed the company to level the playing field. 

For around $500 you lease the footage, own exclusivity in your broadcast area and can customize the commercial.  In addition, you get to buy targeted demographic cable grabs, and for about 1/5 to 1/10 of the cost of the footage alone, you gain a 2 month trial run to ascertain how you want to proceed.  This change in delivery and slashing of upfront costs makes Spotrunner an attractive option for those who want to consider TV, but felt they could not afford it.  Please connect with Eric for more info on SpotRunner and SpotRunner Custom (where there are more facets offered.)

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Direct download: UiP_March_20_2008.MP3
Category: podcasts -- posted at: 9:28 PM
Comments[37]

Today it was the “double Leeâ€? show – co-host Lee and guest Lee.  For the first 20 minutes, Lee (co-host) and I discussed how to improve your blog, your internet presence and your search engine rankings.  We covered 17 tips and more that will help you with your online marketing.

Our guest, Lee Miller, is a very unique fella, with an even more unique company – Elite Hoops Basketball/NIKE Sports Camps.  Be sure to check out his summer camps; you’ll be learning from Wooden pyramid of success system, Jim Harrick trained instructor, Lee Miller.  With an intense schedule that spans the summer months, Lee works with kids 8-14 on basketball skills, agility and of course, hoop-ing it up as well. 

However, unlike many camps, there is a lot more than just organized games each day. 

With sponsors like Nike and SPARQ - he uses top level equipment and processes to help players progress with everything from movement to shooting to ball handling.  Not surprisingly, he says ball handling is the easiest area to see marked improvement in the camps.  Whereas shooting takes all elements of co-ordination, plus the relearning and erasing of bad habits, ball handling usually is more about concentration and agility – and is easier to correct.  Be sure to check out his camps, held across the Southeast, or connect with him to ask questions.

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Direct download: Uip_March_13_2008.MP3
Category: podcasts -- posted at: 9:25 PM
Comments[160]

From private labeling at the top of Google, to niche social and business networking, using realtors as the focal point, we covered a lot of ground in our show today.

 

We started out the show talking about the new things we have cooking – Lee’s new Mastermind/Business Advisory Board, and Andy’s new connections for the radio show, in the form of upcoming guests.

 

Then we began talking about article marketing and how it works and why.  Simply put, the search engines love fresh content, they love keyword rich resources, and they like relevant information that connects with other sites.  Writing articles can happen pretty quickly – usually 30-60 minutes for a one page wonder – and you can submit it to the search engines easily…through article directories.  But we show you how to turn that one article into hundreds and then how to leverage that to the hundreds of engines – multiplying your work in a way you never thought possible.  This new software eliminates the issues Google and Yahoo have with duplicate content – and make your life as a writer SO much simpler.  They also show you how to climb the organic rankings and position yourself as an expert, while potentially gaining autoresponder driven signups for your newsletter, ezine, bulletin, or other vehicle for consumer connections.

 

Scott Forcino of ProRealEstateCity.com joined us to discuss his unique vision for a localized online networking community, centered around, but not exlusive to the real estate industry.  Allowing agents to position themselves in local community online settings, he helps agents build a bevy of vetted resources, allowing others access to their most coveted and valued partners.  With options that allow a free look, this is a service worth checking out if you are in real estate.

 

Next up was Charles Fellingham, founder of qAlias – a guest in prior episodes, but with plenty of new things happening, which we wanted to update you, our listeners, about.  Check out the new website they have up about private label branding – allowing employees to enhance their personal brand while the company protects the overarching online brand.  For the next 90 days, the private label branding is the same price - $9.95/person/month – as the regular service.  It will likely increase to $14.95 once the pilot period ends. 

 

This is a powerful way to make sure that what people find – and read first about your employees – is what the company wants them to see.  Fellingham explained how much of a liability in some cases and helping hand in others, the internet can be these days.  qAlias has grown a great deal since we last saw them, and are getting ready to just take off in the coming weeks and months.  Drop them a line to ask about private label services - or just sign up with them and advance your own name and brand today.

 

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

 

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

 

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

 

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Direct download: Uip_March_6_2008.MP3
Category: podcasts -- posted at: 9:45 PM
Comments[29]