From picking the right back up system for your photo archives, to picking up tips on naming your website, picking and url and finding more customers, we cover a ton of ground in this show.  Join Andy Greider and Lee Kantor for this edition of Uniqueness is Power, your Business Growth Solutions show – where we interview Kevin Ames and Roger Kealey.

Starting the show, we talk about the importance of picking a good domain name.  Yes, we know most of the best ones are taken.  However, there are guidelines to follow to help you get the best ones you still can.  First and foremost – if you don’t already have one – get one today.  You need a web address and site in today’s internet driven world – it’s about credibility.  But before you grab that domain – listen in – and we’ll teach you the best ways to pick a great one.

Our author, (new) blogger, speaker AND Business Booster this week was Kevin Ames (www.amesphoto.com) – a name known to those in the upper echelons of photography and Photoshop for his professional execution and teaching.  Kevin joined us to discuss his books, his videos, his classes and provide an amazing amount of tips to everyone from the small business owner who needs a few great shots – to the shutter bug who is taking family photos.  From backing up the files to teaching people to become better (and have more fun) at the elemental pieces of making a better photo – you get gain from a pro on how to improve many aspects of what you may have the equipment to do, but not the knowledge.

Be sure to listen in to our Unique of the Week (www.freegasmonthly.com), if the down economy is hurting your business – because Roger Kealey shows you how to make the grey skies blue – and bring the customers streaming back in.  When you think of why people buy – it is done from emotion, backed by logic.  So, the proposition of free gas certificates that Roger proposes is one that is amazing…because it addresses the biggest emotional hot button out there (the price of gas) and backs it with a logical premise for vendors and customers.  For instance – if a hotel told me I could get $300 in free gas for spending the weekend – I’d likely want to – 1.  Because it’s $300 in something I need on something that is an emotional point for me, and 2.  Because it won’t cost me $300 for the weekend or only slightly more.  I break even – or slightly under – for having a fun weekend.  For the vendor – they only pay about $15 for the certificate – and gain two nights occupancy on an otherwise open room.  Win – Win – Win.  Tune in to find out how the program works – or give Roger a call or email and let him know you want to hear from him.  404 932 7811.

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This week's show is brought to you by QAlias, with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

With the launch of Andy’s new company, Marketing Pedagogy – he had to come up with a logo – and quick.  Using the very cool tools found in this article – “A logo, 500 Business Cards and Lots of Fun for Under $100” he built the new logo for his company, leveraging along the way the support of his friends, professional peers and others to help find the logo  with the most appeal.  The logo cost $49.  The color palettes were free – and the business cards were less than $50.  What a deal!  Check it out in action – here!

Next up, we had on Business Booster, Brad Gasaway, VP of Marketing for Namifiers (www.namifiers.com).  From name tags that look amazing to rugged personalized attaches and backpacks, these guys have it going on in the promotional products business.  They not only treat the customer very differently than the rest of the industry (no is like a four letter word in the offices) – they also apply that culture internally and have subscribed to a Good to Great model for building the right team to do the jobs needed.  Be sure to check them out and see what they can do to assist you with your needs today!  www.namifiers.com

How many times have you either lost your connection or closed a browser window before you finished a sale?  If you’re like most people, it has happened far more than once.  Now, how often do you go back to complete that sale?  Again, if you’re like most of us, people return far less often than the site would like for sure.  As our Unique of Week, we had on with us the dynamic duo from interactive sales saving chat tool, UpSellIt (www.upsellit.com) – CEO Gelnn Russell and CTO Chris Wampler.  Deploying this amazing tool on your website can save between 7-20% of sales that would have otherwise exited.  And it isn’t obnoxious – in fact, it is kind of fun.  Utilizing a tool that appears just after a sale is exited (which isn’t popup blockable) – a chat operator (Jenny, Susan and others are names) – pops up and begins a dialogue, trying to save the sale.  With realtime monitoring, if it is going poorly, vendors know and can work to change the scripting or delivery.  From there, once the sale is completed, the helpful Jenny can offer upsell or cross sell propositions as well.  Seeing it in action helps, so check out the demo on the site.  (www.upsellit.com)