To open the show, we discuss how, in the current economy, people have a real opportunity to taste success.  However, that doesn’t mean to just whip out a letter, stick a stamp on it and expect great things.  Listen in as we give you the vital tips to both creating and launching an excellent marketing letter – and subsequent campaign of many touches.

Our guest, Ruth King, of Profitability Channel and Ribbon, joined us – and to start, jumped in on the opening topic of marketing materials and letters.  From there, we moved on to cover the new show, Niche, for Profitability Channel – to be hosted by Andy – and we discussed the powerful training tool and business resource the channel has become.  Ruth announced a special for members drive – and she also gave out a few pieces of free advice on how to avoid tax issues, other business paperwork problems and how to get the most for your training dollars.  In conclusion, we discussed the e-Learning, training, CE credit courses and video conferencing available on Ribbon.  Be sure to tune in to catch this dynamic and well spoken guest as she helps you improve your business.

Tune in next week, when we’ll have John Lehmberg from MakeItLoudSites.com on.

==========================================================

This week's show is brought to you by QAlias and Grocery and Gas Today, with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

As always, on Uniqueness is Power, we have a heavy hitting lineup of information ready for you.  Lee and Andy open the show by addressing how the current marketplace can make you a fortune if you approach it the right way and with the right attitude.  As much as there are businesses in trouble, there are also plenty of businesses succeeding.  That 7.5% Unemployment rate?  How about the positive converse – the 92.5% EMPLOYMENT rate?  We talk good business and common sense about how to move forward in these times where many will fail.  If you want your business to succeed in 2009 and beyond, take a listen to the opening of this show – you may find some encouragement, frank and honest assistance and more that help you rise above and grow beyond the tough time.  You can’t sit on the sideline, waiting for a sign the recession is over.

Our guest, Barb Giamanco of Talent Builders is a seasoned professional  in talent building and getting hiring right the first time.  Join us as we discuss how the current job pool makes things both easier and tougher for the recruiters and the applicants.  Get down to earth with solid advice on what to look for, what to keep in mind and how to find the job you really both want and deserve.  “It has to be right for you and for them,” says Giamanco, to applicants.  “I see people giving into a fear mentality and throwing their resume at anything to see if it will stick.”  Simply put, says Giamanco, “that won’t end well, and you may derail your career path.  Have a plan.”  We also cover how to handle networking, why you should always build your network, and how to plan to make sure a sudden “disengagement” with your company doesn’t cost you.

Tune in next week as we speak with Ruth King, from On the Ribbon and the Profitability Channel.

Can you imagine being able to refill your ink cartridges on your home printer for about $1 each?  If you’re one of the hundred million people who help put $1.3 billion printer cartridges in landfills, and then pay $25 or more per cartridge at Costco, thinking you’re getting a good deal, we’d like to introduce you to Lenny Greene, serial entrepreneur, founder of AccuBrite, sharp wit and supreme business mind who was our guest this week, on Uniqueness is Power, your business growth solution show.  He has a solution that saves both your pocketbook and the landfill.

The last time we had Lenny on, his kits were running just under $200 and were the best deal going.  Now, they have gotten even less expensive and the company has more to offer.  The main kit runs just south of $30 and refills work like this – the ink is free, but there is shipping and handling, of $6.95 per bottle.  Sounds expensive?  Consider this – one bottle of ink will refill between 4-5 cartridges or more.  Remember those cartridges you were paying $30-50 for in many cases at “office supply” stores or “discount clubs?”  As they say in Lenny’s native Brooklyn, “fuh-ged-aboud-it.”

One other thing you don’t have to worry about – is if you, too, can work with this kit.  Set up with very detailed, easy to follow instructions, filling stations to eliminate mess, and specially designed tips on the bottles to eliminate spills – you have a refill station that is mobile and easy to use.  Doubtful – check out these testimonials.  And, having been a customer of Lenny’s for 18 months, I”ll give one - I estimate he has saved me $700 or more in ink refill money - and we’ve put far less cartridges in the landfill, as well.

Tune in next week when we interview Barb Giamanco, about the inherent issues in hiring, even with such a huge pool to choose from – how do you pick the best candidates?

=== This week's show is brought to you by QAlias and Grocery and Gas Today, with hosts Andy Greider and Lee Kantor.Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.