What:
Uniqueness is Power is a marketing, business growth solutions show, centered around the idea that businesses can thrive and expand if they are given fresh ideas of how to market themselves, and shown ways to save bottom line cash each month.

Who:
Andy Greider and Lee Kantor are acknowledged marketing and business growth experts, and each week, we explore hot topics, have on a Business Booster guest (someone who can either save you money, or increase sales) and our Unique of the Week (someone standing out in a crowded industry who is willing to share how they do it.)

Why:
Hang out with us for an hour a week and find out more about how to grow your business and get more bang for the bucks you put into your marketing, communications and technology, plus on the services you use each month.  Uniqueness IS Power - and Business Growth Solutions is what we're all about.

Contact:
Send us an email (andygreider@comcast.net or agreider@carrollwhite.com) or give us a call (404) 516 4204.

Another show chock full of great information and guests - Join Andy Greider and Lee Kantor as we help you grow your business, and increase your personal brand!

Straight out of the gate, we were after it in this show.  Joining us as a renowned speaker and motivator was networking maven Gwen Marshall, who spoke of interconnectivity, the importance of controlling who you network with (to protect your personal brand and standing) and the differences between online and offline networking.  Be sure to connect with her when you need an engaging, delightful and personable speaker for your next event.

Next up was Business Booster Erick Moore with Empanel Online.  Erick previously guested while with us while with another company, and now brings a much wider array of tools to the table with his new company, as owner.  He works with everyone from small Mom and Pop businesses up through the Fortune 5.  With capabilities spanning Online surveys to focus groups to phone interviews â and more, Empanel Online seeks the information you need to make informed decisions about : â Brand Research  â Message and Copy Testing  â Marketing Effectiveness  â Communications Strategy/Effectiveness  and â Media Research.  Knowing how to both find the coveted executive level feedback as well as analyze and interpret sets Empanel apart from many companies.  Check in with Erick today to learn more about his capabilities and offerings.

As our Unique of the Week, we had Jim Killeen, of Google Me, the Movie!  As we mention on the show all the time, Google has become a verb â and name googling and personal branding (online especially) have become almost synonymous.  Google is a part of our culture and our experiences daily.  Jim Killeen saw an opportunity to create a movie that showed that while there are many different things that make up a âJim Killeenâ â there are far more similarities and positive associations than differences.  The human condition sometimes keeps us from remembering that.  Interviewing a total of 7 Jim Killeenâs with 30 predetermined (but not shared) questions, the experience is one you have listen in to hear (download this show), or watch (see links below) to see.

Full of humility, quiet confidence and a personality that lends quite well to this project, Jim Killeen is a true pioneer of the new facets of how we all find out about each other.  Google Me the Movie is available for purchase on DVD, and for a limited time, is available in full on YouTube.  To say Jim found himself, may be an understatement â as he truly found something much bigger â something weâre all seeking â which is an answer to the question âwhy are we who we are?â  Rare to have such an unique, Unique of the Week, we were privileged to have Jim as a guest after appearances at Newport Beach Film Fest, on Google Me Talk Radio and more.  Whatâs next?  Tune in to find out â but hereâs a hint â Googled people may be getting a âreality checkâ in the coming monthsâ.

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

This is the kind of show that makes you think, makes you prepare and makes you feel good.  We hit on all cylinders with an eclectic lineup of excellent guests who all bring great things to the table.  Join Andy Greider and Lee Kantor as we help you grow your business, and increase your personal brand!

We began with Elizabeth Gordon, serial entrepreneur and author; owner of Flourishing Business, previous guest of Uniqueness is Power, current hostess of The Publicity Show and for purposes of todayâs interview, author of The Chic Entrepreneur.  Elizabeth talks about how she ended up writing this book, targeted to women, but for everyone â and how the conversational, sassy and fun tone makes it a read anyone can digest â understand and apply.  Pick up a copy today!

Next up, we had Patrick Bradshaw, owner of My Next Career Move.  Patrick focuses on making the most of preparation for the next move in your career.  He is someone, who as a recruiter in corporate America, saw myriad people unprepared for the work they were trying to land.  His cdâs are excellent and he works with clients in a down to earth, yet very practically advanced methodology.  Tune in to hear some tips, and find out more.

Wrapping up the show, we had, the one, the only, Sir Markadoo â owner of Before and After, host of Letâs Talk Business, Heavenly Body Products and so much more.  A man who is a unique as his name, Sir joined us for straight talk on health, fitness, franchising, radio interviews, humble beginnings and more.  You just have to hear this interview!

==

This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

I was lucky enough to be a guest in front of this live audience fueled show, along with Mr. Tycoon and the Women's Business Network.  Sir and I spoke about how to market during the recession, building your personal brand and where it all began for me.  What a blast - and hopefully it was helpful to the audience as well.

Andy

This was another amazing show, and one well worth the time youâd take to download and listen.  Weâre having fun, teaching and learning â and holding court with some amazing guests again this week.  Andy Greider and Lee Kantor delve into the recent success in linking up with HARO â Help a Reporter Out from Peter Shankman, who will be here to discuss his new creation on May 1^st.

Our Author this week, was the creator of Simple Networking, Chi Chi Okezie.  Fun, delightful and chick full of good advice, Chi Chi is a treat to listen to as she discusses doâs and donâts of networking.  We love her book because it is easy, but intelligent â helpful, but not heavy handed.  She even uses her own quotes â how UNIQUE!

Next up, we had on our Business Booster, Mattie Rock, of Rockâs Networking Unlimited.  She is a true powerhouse in the new face of networking we are all coming to expect â education, entertainment and business all rolled together.  Be sure to check out the new offers she has coming each month, walk on the web and join her group to find out the best buzz about Atlanta goings on.

We ended the show with the Unique of the Week â Greg Rau of Leadership Development Group.  Greg is an amazing person, with deep insight into the things that cause pain in small businessâand on the show, he handed out a few Aleve for the business owner.  Be sure to tune in, count your breaths (itâll make sense if you listen) and learn from someone who every business owner should be listening to.  Gregâs down to earth style, large picture thinking and user friendly implementation are all to be coveted.

Join us next week for Patrick Bradshaw and Sir Markadoo, and perhaps a surprise guest for our authorâ

==

This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Be sure to listen in to this show, as youâll learn to become part of the royalty of Cold Calling â youâll learn how to do good publicity â and youâll learn how to succeed in the face of what most consider long odds.

The show kicks off with discussion of the many ways in which to do (and not to do) publicity â and the ways in which you can narrow down Google Ad Words for your business.

Then our Business Booster (and Unique of the Week) Wendy Weiss, called in.  We found out quickly, sheâs not called the Queen of Cold Calling for nothing, folks.  Actually a nickname that stuck after her first job 20 years ago as a Marketing and New Business Consultant, sheâs drummed this up into a thriving career, working with the likes of ADP and Avon.

Wendy gives a ton of great advice and offers up some free resources, but youâll need to listen in to get the goodies.  Youâll hear how to get past the gatekeeper and how to best follow up.  Please drop her a line and let her know how she can help you conquer the cold calling blues.

Tune in on the 17^th when weâll have author Chi Chi Okezie and more special guests for your enjoyment.

==

This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

If you are a small or medium sized business owner, it is tremendously important you donât fall into the traps that have cursed and are killing corporate America.  Hosts Lee Kantor and Andy Greider work with you to cover both the âdonâtsâ and the âdoâsâ â not just criticizing but also offering solutions.

If you own a business, technology is something that is both necessary, but also expensive.  For our business booster, that means a lot of business â in their new niche.  Be sure to check out this interview with Stu Lustman of Southern Lending Solutions - and find out about 2-3 year leases on technology equipment, 3-5 year financing on other technology, even true medical office loans. 

As a VAR or OEM style shop, you can also gain from the best financing deals available for your clients.  Stu is a top customer service provider and also does factoring, credit card processing and equipment leasing.  His knowledge of this new niche is truly exceptional.  You donât want to miss talking to Stu if you have a technology need to finance in your businessâno need to spend all the cash upfront and get stuck with equipment you have to completely replace in 3 years.

Our Unique of the Week was Dr. Dan Gottlieb of Gottlieb Vision Group.  If you have a child suffering in school, learning to read, or paying attention - and youâve been told âthereâs nothing more we can doâ â take the time to call Dr. Gottlieb ((404) 296-6000).  Host Andy Greider has personally seen small miracles occur for both his children while working with Dr. Gottlieb and his team of vision therapists.  

Internationally renowned for his approach and results, Dr. Gottlieb covers the things to look for to know if you should make a call to his office.  From covering one eye while reading to sitting right in front of the tv, to squinting, to frustration in the classroom â there are plenty of warning signs.  Almost all learning disabilities are tied to a visual challenge, and there are always things that can be done.  If your child has been diagnosed with ADD, ADHD or just seems to have reading challenges, it is a fairly easy thing to correct and rectify at young ages.  Within a few weeks, differences are noticeable â within a few months, differences are often dramatic.

Be sure to tune in next week when we speak to Josh Felix about his new publication Kenzie, to Wendy Weiss, the Queen of Cold Calling and to Tom Linkous with SportsWarâ.and maybe even get a quick call in from Final Four prognosticator, Lee Miller.

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

We began the show, looking at âhow to find an internâ â exploring the pros and cons, and suggesting resources for our small â smedium and medium sized business owners to leverage to find the best of the best for the summer or evenings test.  Lee has had a copious amount of intern ups and downs â right now we love our intern!  We welcome your questions and hope to hear from you.

Did you know that by simply organizing your clutter in both home and business, you can save yourself over 1 hour a day?  What if that was an extra hour to spend with the kids, to relax or to even be more productive?  Our Business Booster was Laura Ray with Laura Ray Organizing, and she helps small business owners, home business mavens and home owners organize and streamline.  Asking âwhat do you use? And what do you love?â she begins the weeding process, something that she says takes 12-20 hours on average, and sometime leaves a little homework for the clients as well.  However, the savings are evident immediately, in time, in cleared minds, and in increased efficacy and efficiency.  Be sure to drop her a line, as she is the right person to help you take the steps youâve been avoiding in business and personal organization.

Ever considered creating a tv ad â and then placing it on cable or local networks?  If youâre like most small â medium sized businesses, youâve done one of three things â (1) considered it, and dropped it when you saw production costs, (2) were willing to compromise some production value, but still couldnât afford enough frequency to effect changes, or (3) skimped on quality, and didnât place enough valume, and lost on all counts â hemorrhaging money on a commercial that tanked.

What if you could get the best of all worlds?  Sometimes, if it sounds to good to be true, itâs a Uniqueness is Power, Unique of the Week!  And thatâs our guest today, Spotrunner, and Eric Williams.  Working with the theory that the internet has commoditized many entities and services that before had no common denominator, the folks at Spotrunner, Nick Grouf and David Waxman, formed the company to level the playing field. 

For around $500 you lease the footage, own exclusivity in your broadcast area and can customize the commercial.  In addition, you get to buy targeted demographic cable grabs, and for about 1/5 to 1/10 of the cost of the footage alone, you gain a 2 month trial run to ascertain how you want to proceed.  This change in delivery and slashing of upfront costs makes Spotrunner an attractive option for those who want to consider TV, but felt they could not afford it.  Please connect with Eric for more info on SpotRunner and SpotRunner Custom (where there are more facets offered.)

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Today it was the âdouble Leeâ show â co-host Lee and guest Lee.  For the first 20 minutes, Lee (co-host) and I discussed how to improve your blog, your internet presence and your search engine rankings.  We covered 17 tips and more that will help you with your online marketing.

Our guest, Lee Miller, is a very unique fella, with an even more unique company â Elite Hoops Basketball/NIKE Sports Camps.  Be sure to check out his summer camps; youâll be learning from Wooden pyramid of success system, Jim Harrick trained instructor, Lee Miller.  With an intense schedule that spans the summer months, Lee works with kids 8-14 on basketball skills, agility and of course, hoop-ing it up as well. 

However, unlike many camps, there is a lot more than just organized games each day. 

With sponsors like Nike and SPARQ - he uses top level equipment and processes to help players progress with everything from movement to shooting to ball handling.  Not surprisingly, he says ball handling is the easiest area to see marked improvement in the camps.  Whereas shooting takes all elements of co-ordination, plus the relearning and erasing of bad habits, ball handling usually is more about concentration and agility â and is easier to correct.  Be sure to check out his camps, held across the Southeast, or connect with him to ask questions.

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

From private labeling at the top of Google, to niche social and business networking, using realtors as the focal point, we covered a lot of ground in our show today.

We started out the show talking about the new things we have cooking â Leeâs new Mastermind/Business Advisory Board, and Andyâs new connections for the radio show, in the form of upcoming guests.

Then we began talking about article marketing and how it works and why.  Simply put, the search engines love fresh content, they love keyword rich resources, and they like relevant information that connects with other sites.  Writing articles can happen pretty quickly â usually 30-60 minutes for a one page wonder â and you can submit it to the search engines easilyâthrough article directories.  But we show you how to turn that one article into hundreds and then how to leverage that to the hundreds of engines â multiplying your work in a way you never thought possible.  This new software eliminates the issues Google and Yahoo have with duplicate content â and make your life as a writer SO much simpler.  They also show you how to climb the organic rankings and position yourself as an expert, while potentially gaining autoresponder driven signups for your newsletter, ezine, bulletin, or other vehicle for consumer connections.

Scott Forcino of ProRealEstateCity.com joined us to discuss his unique vision for a localized online networking community, centered around, but not exlusive to the real estate industry.  Allowing agents to position themselves in local community online settings, he helps agents build a bevy of vetted resources, allowing others access to their most coveted and valued partners.  With options that allow a free look, this is a service worth checking out if you are in real estate.

Next up was Charles Fellingham, founder of qAlias â a guest in prior episodes, but with plenty of new things happening, which we wanted to update you, our listeners, about.  Check out the new website they have up about private label branding â allowing employees to enhance their personal brand while the company protects the overarching online brand.  For the next 90 days, the private label branding is the same price - $9.95/person/month â as the regular service.  It will likely increase to $14.95 once the pilot period ends. 

This is a powerful way to make sure that what people find â and read first about your employees â is what the company wants them to see.  Fellingham explained how much of a liability in some cases and helping hand in others, the internet can be these days.  qAlias has grown a great deal since we last saw them, and are getting ready to just take off in the coming weeks and months.  Drop them a line to ask about private label services - or just sign up with them and advance your own name and brand today.

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Beginning the show with advice on 4 ways to grow your small business, we tapped into and expanded on suggestions made by Stephen Jones, our first guest.  Hereâs the lowdown:

Find good sales books, books on CD, seminars, tutorials/tools, workshops, sales resource web sites, etc. The resources are all around you! Check out our links!

Start a referral or affiliate program.

Gain referral commissions for your hard work. You probably make these referrals anyway. Now get paid for them.  Link to SalesConxâ

Also, make your white papers and tips available in A/V format.  Or do an e-Book.  (link) More accessible to more people.

Our first guest was Stephen Jones, of Growth Strategies.  

It was great to have Stephen on the show again after his first run a few months ago. We learned in his first visit how he helps companies grow â and guarantees it, even.  But this time, Stephen came to visit and talk about his new standalone offer, called Executive Briefings.  Tired of sales pitches that donât open doors?  Want traction that actually continuesâthen talk to Stephen about the 30 day process of turning your tired sales pitch and presentation into a robust, informational, educational executive briefing.  By providing business owners with information, even bad news, then re-situating your offering as the solution, you open many more doors and close many more sales.  Far more affordable than losing sales, this tool is a standard service for Stephenâs clients, but he now offers it a la carte, as well.  Google him for contact info!

Next up, we had Keven Izen of Pick Media, a recruitment advertising agency.  So, you ask, what is a recruitment ad agency?  Keven tells us they work with HR to bring efficiency and efficacy to the process of placing job want ads, often in print and online.  Never costing the company more money, and gaining increases in the work process and targeting, Pick Media brings huge value to the clients they serve.  Working best with a decentralized industry â they specialize in healthcare, hotels, restaurants and more â they allow for streamlined process and better overall delivery and cost efficiency.  They take the 15% rate card discounts available in want-ads as compensation â the one place in advertising the discount still applies.  Be sure to check out what they have to offer if you are a franchise, a hotel, restaurant or are in healthcare.

At the end of the show we had time to revisit with both Stephen and Keven about their best successes and what the process of working with them feels like.  Be sure to listen to hear about how they helped others â in much the same way they could certainly help you.

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Lee Kantor and Andy Greider cover, up front, the week theyâve had.  From speeches at the Flourishing Forum and qAlias event for Andy, to a return to the RTIR Publicity Forum in NYC for Lee, plus a launch of Dr Fitness and the Fat Guy for Atlanta, things are looking golden for the two host of your show.

Next up, we had on the show Cloud Conrad, from Maid Brigade, who is making your home a better, greener, less toxic, cleaner, more environmentally friendly place to be.  Cloud shared with our listeners how Maid Brigade became the only national residential house cleaning service committed to the health of you, your family and the environment, with our exclusive green cleaning service.   She spoke of how there are over 100 products on the market with a chemical known to cause cancer.  You can check out this site for info on this and other bad chemicals.  Schedule your cleaning service today.

As our Unique of the Week, we had on Libby Laguta, of L2Designs, who has made hospital design, and evidence based design her specialty. 

Working with a team of 3 others, she brings a new look and feel to the hospital, but thereâs a lot that goes into the process.  Not only does the space need to be germ free, but the colors need to be chosen carefully, along with the materials in each piece of furniture and room or nurse station dÃcor.  In many cases, Libby works on redesign projects where she must bring a wing or unit up to the modern day â with technology and new ideas figured in, without losing touch with what she is working from. 

A new âwood lookâ brings homier feelings and there are many innovations to make the process more varied, but not any easier.  Renovation is hardest but is most of what is done and where the majority of her work comes from.  Check out her work for Emory University Hospital, Greenville Memorial and Carolinas Medical Center.

Join us next week on Uniqueness is Power, for more great information, unique companies and money saving ideas and offers.

==This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Lee and Andy open the show spending a few minutes talking about how to green your business, as well as how some other companies have already done so.  We find out Lee is anti-green, but not for unwarranted reasons â tune in the hear why.

Our guest today was Maria Elena Duron, the Champion of Connections, and owner of Buzz2Bucks.com â where your personal brand is the key to success and her passion.  Maria was a great guest, sharing with the listeners a plethora of tips, ideas and thoughts on how to best network, how to create and maintain a personal brand and what things they need to stay aware of in a changing world of relationship driven marketing.  You can check out her book and learn more plus connect with her when you Google Maria Elena Duron.

We ended up the show talking about the SuperBowl Ads â whether they were on MySpace, YouTube or a myriad of other online entities, this was the first year the advertisers maybe got their 3 million per 30 seconds worth, with the increased viewing.  Still, we debate that most, if not almost all of the ads lacked punch or drive or selling power â and that most didnât even manage to provide branding.  Let us know if you agree or not?

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

We began this HUGE show with a âtiny sectionâ â speaking about www.tinyurl.com â and how to use it to capture large links to place them in emails or blogs, or to hide affiliate id tags.  We also walk our listeners through how to establish or set up a redirect url.

Our first guest was the heralded Steve Rubel, who is a digital marketer with over 15 years experience. He currently serves as senior vice president in Edelman's me2revolution practice. Steve assists his clients by identifying key insights, trends and emerging digital platforms that can be applied in marketing programs.  He came on our show to share this knowledge and more with our listeners, along with discussing articles he has on adage.com.

Be sure to tune in to hear his thoughts on hot blog topics, what to do to increase your exposure online, where things are heading over the coming 12 months and how to reach those you covet.  Check out an unique perspective on why the traditional mediums have âdone wellâ over the past year and where things are heading in the converging world of old school advertising and the internet, according to MicroPersuasion blog author, Steve Rubel.

With the Super Bowl coming up this weekend, we chose an Unique of the Week in keeping with the theme.  Please welcome Steve Kapusta, from KSI Consulting.  While most sports fans are glued to their TV sets to watch big events such as the Super Bowl, most folks donât realize the business side sports, especially when it involves the health of the athletes.  One such component involves athlete disability coverage which can be purchased by the athlete, the team or a sponsor depending upon the contract status in place.  (with over 320 NFL players on the injured reserve for the past 3 seasons each, it IS a huge deal â this stat doesnât cover other sports, even.)

Steve came into the studio to talk about this aspect of the game â the hidden side most of us miss.  But from there, we got into event cancellation insurance â due to performer illness or no show, due to weather or even other causes.  Lee and I were stunned at the things you can insure â and we were even more impressed with Steveâs knowledge of the ways to do so.  Be sure to check out how you can even insure promotions centered around games of chance and save your bottom line while doing so.

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

We get things rolling with everything you wanted to know about e-books, but were afraid to ask.  For about 15 minutes, we cover the ways to virally grow your brand online through e-pubs, and give you sites and links and ideas galore.  Tune in for this extremely helpful primer and starting guide to e-books.

As our Business Booster, we bring in Kim Butler, from www.partners4prosperity.com â she is a specialist at guiding her clients to abundance through the Wealth Capitalization System.  Working with core principles and avoiding pitfalls, she and her talented staff walk clients through a process and new manner of thinking they can use to help them re-adjust their path to wealth and financial wellbeing.  Check out their newsletter, or go to the site and view Kimâs video.  Able to help small business owners, and willing to give a free session to anyone who listens to the show, she is an instant asset to the balance sheet of your financial and business life.

Our Unique of the Week was Richard Quan â who has begun work on the publication, Impact Times. (www.impacttimes.com) A hybrid of Harvard Business Review meets GQ â this is a stylish, yet ad free space for intelligent, thought provoking one page articles accompanied by full page works of art â be they photos, paintings or other mediums.  Quan saw a need to expand on what was already out there â and place a magazine in circulation that could be a collectorâs item â such high quality, it would be saved like a book, for future reference.  With a strong background in both creating and selling publications, he has applied his knowledge and skills to make an amazing new splash in the rather red sea of written word and visual art.  On top of that, he has assembled a strong staff of writers who work with him on providing content for both the magazine and for the website.

This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Our first guest was Bob Schwerzel of TGS Products â who is helping redefine the word technology â at least how it is used in todayâs lexicon and marketplace.  He helps them leverage technology to bring products to market more quickly, with more accuracy and with more science.  Working from angles that can include chemistry or culture â he and his team work with companies from a perspective uncommon in todayâs market.  Avoiding the pigeonhole people trying to place what he does in, is sometimes a challenge, but he breaks through by concretely showing how to save bottom line money.

Next up was Dave Charbonneau â who is as multi-talented as he is fun to interview.  Working with the Chicken Wire, with Interviews With Prosperity and with Global Network Studios, he helps people build networks, increase profits and leverage what they have in front of them to grow their businesses.  All these companies are part of the company Applied Prosperity, LC.

We began by trying to understand what the heck a blog-a-zine is â and why Dave created the Chicken Wire.  Turns out, it is an amazing conduit to bring in great advice, strong opinions, outside interviews, sequenced articles, network building tools and even a trip to the Principles Office.  You can also hear the Interviews with Prosperity on the wire (down the right hand side.)

We began to work in deeper, to cover online networking â and how to best leverage it and what mistakes to avoid.  Quality over quantity is key, according to Dave, and his networks are proof in concept.  In fact, he has come up with a great new concept we loveâOpportunities to Make Good! â this is a not-for-profit network for bringing collegiate interns together with business projects; to offer real world business experience and possible employment, management, or partnership opportunities for the interns; while moving quality (and perhaps otherwise stagnant) business concepts into the marketplace.  Each project acts as a benefactor toward a societal concern of our times.

Tune in to hear more and find out how to grow your strategic partnerships and your networks with Dave.

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

From there, we speak with Fritz Scheffel who has his eyes set on changing healthcare in the US.  With a move that would help business owners save on the trouble and hassle that is involved with healthcare, not to mention the cost, Fritz has a slightly different approach than that of Dan Boaz, also a guest on the same topic previously.  Fritz is all about education of the American public, as to what happened to create the current system, how to undo it at a "user level" and how to plant seeds for a better tomorrow.

Next up, we were joined by Joanne Victoria, who has Vision - With a Capital V - and much more - to offer our listeners.  Joanne is a business growth expert who understands that vision must meet action in order for people to realize goals and reach and then exceed goals they have set.  We loved having Joanne on the show, as she really epitomizes the character of coaches we respect - tough love, rigid yet followable guidelines and an eye on the ball that never wavers, so neither does that of her clients.

Finally, we were graced with the presence of Kelly Reidinger - who joined us to speak about her new company - KR Associates (which may soon have a new name, as well as a new mantra.)  Today, we cover the mantra.  Kelly, who has worked as an appraiser for much of her career, saw a need for something more for her clients.  Yes, she's very good at doing appraisals, but she has the skills to be a "home value advisor" - something she is revamping into.  She works with clients on the appraisal, makes suggestions as to which improvements bring best value, and then strategically recommends builders who suit the client's needs and best interests, right down to personality matches.  She then acts as a buffer or conduit between buidler and homeowner, mitigating troubles before they even arise, and saving the homeowner nightmare stories many people tell.  Her "buffer" costs are picked up by the builders, and she proves an invaluable asset to her clients.

Another great show and thanks to all of our guests...

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What a way to kick off the New Year!  If all our shows are this good - well, as listeners, you'll be in for a great 2008!

Lee and Andy began 2008 discussing how you, our listerners can leverage free advertising channels online to drive sales and bring more awareness, coverage and as follows, prosperity to your New Year.  Some of the tools we covered:

Craigs List - what began in one city as a "we'll see what happens" service has been a raging success for all sorts of things - from product driven businesses - to service driven businesses - to the other individual sales and tools that were expected to do well.

SalesSpider - a very interesting company that has all sorts of options most social and business networking sites do not - from free classifieds online, to job postings, to leads to forums for discussion and business deals - they live up  to the motto "other social networks make you friends - we make you money."  We believe that coupled with qAlias, who lets you "own your name on the web" and "take top priority on Google and Yahoo searches" this is the best duo rolling.

We also looked at other innovative channels to help you grow your business - to find out more, listen in.

Our guest on the show was Scott Allen - now what can you say about Scott - which hat would we have him wear?  Author of The Virtual Handshake?  Columnist with About.com for the Entreprenuer section?  Keen observer of social and busniness networks, with an astute view on which bring business to different business niches?  How about ALL of those - and more?!?

So, we began by being sure to ask Scott about his decade long rise â where did he begin?  How?  What made him succeed?  What made him realize the power of online business?  Well, the first thing may have been forming a corporation out a chat room â be sure to tune in to hear this story!  Next, Scott took the time to cover his opinions of which verticals and specialties should use which social/business networks.

Scott suggest everyone should be on LinkedIn.  We happen to agree, and we also think Scottâs recommendation you use the free option is a good one â unless you plan to use LinkedIn for your primary networking source.  For those seeking to do international business, Xing is the thing.  For pop culture oriented businesses, try MySpace; for the technology driven crowd, do Facebook.  Scott recommends Ryze and e-Cademy for the micro-businesses, and showed us a new two sites:  www.meetup.com and www.ojeez.com.

From there, the discussion of how to build your online brand, how to grow your business and how to become a success like Scott has get in depth coverage â please tune in to hear moreâ

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up for qAlias today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Andy and Lee begin the show with the best techno tools theyâve come across in the past yearâ.and 2007 held some wonders.  Lee uses Twitter to miniblog his exploits as the Fat Guy on Dr Fitness and the Fat Guy, Andy uses Jott to relay quick reminders and updates to himself and others, Lee and Adam have created the best thing going for those getting in shape and losing weightâand Andy has risen to the top of Google and Yahoo this year, through a new service for $9.95 a month (and has made over $25,000 as a result of using this tool.)

We were determined to bring in the New Year with a business boosting bang, so we did a double Business Booster section â and Vanessa Lowry was with us from Profits in Progress (www.profitsinprogress.com)  Her company is an interesting and compelling flip side to the explosion of the internet.  In helping businesspeople handwrite notes and send via snail mail, she returns the personal touch â and in many cases â the connections and the sales.  Featuring three flexible packages, Profits in Progress makes the process easy, fun and instantly appealing.  The cards are unique works of art, designed by Lowry, and often adorned with quotes from famous writers, authors or poets.  If youâre looking for a unique and effective manner with which to correspond and stand out from the crowd, your search is over.

Next up, we were joined by Jason Syzdek, whose company Jaymunda, is beginning the revamp of the Uniqueness is Power website.  Going from a straight blog and download site to a more robust, interactive and educational portal type of site will be a huge change to what Uniqueness is Power can offer its listeners.  Now, instead of just reading the blog overviews, and downloading shows, users and listeners will be able to access pertinent information, helpful tips and news and even promotional specials.  To be included is the dynamic Networking Toolbox, where how to gain the most from your relationship capital is explored â to INeedSomeoneWho.com â a selection tool for the best of the best for various service categories, all based on your needs and input.  Look for the new look and feel in Q2 of 2008.

We ended our year having some childish fun â keeping it all light at heart and easy going, to be sure.  Joining us as Unique of the Week, was Rob Solberg, of Brainwave Studios (www.brainwavestudios.net) and creator of the new Franktown Fun website, stage 1 of an interactive online virtual world for kids 8-14 or so.  Franktown is based on the success of Webkins and Club Penguin, but has many more features that should make it stand out.  With Guitar Hero 3 and other music based games being all the rage, the fact that Franktown is music intensive, should only help boost word of mouth popularity and near the Tipping Point faster.  Next steps include the creation of a soundtrack and band, named âCall Me Harveyâ and then an animated Franktown TV series.  It wonât be long until Franktown is on a computer near you â likely in the living room, if you have kids.

This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you for only $9.95 a month.  Google Andy Greider for a sample and then sign up for qAlias today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Do you recall doing businesses from a dorm room?  If youâre as old and Lee and Andy, you may be thinking of certain illegal enterprises.  However, in today's world of the internet, Chris Pund and www.dorm-room-biz.com  leverage the idea of showing others how to do what he has succeeded at â running a dorm room business. 

This is a great blog, about the get better as the new look and feel will bring more great info to the forefront and allow students everywhere to set an entrepreneurial foot forward â through cyberspace or in real time in the dorms â with businesses that appeal to almost everyone.  From learning how to become an Ebay tycoon to running fan sites with AdSense revenue, Chris has all sorts of great things for students to try. 

In a world full of security breaches, intrusions, identity theft and more â our Business Booster, Peter Rung is a man with mission.  Peter seeks to protect your data and keep the unwanted out.  Peter is with ID Rank Security â (www.idranksecurity.com) â and donât worry â we read it as I Drank Security, too.  His company works with businesses to help them encrypt and protect their data â the most valuable part of any businesses lifeblood.  From mission critical documents, to proprietary secrets, to customer data lists, he has it all covered, around the world.

Speaking of around the world, we were joined by our Unique of the Week, Bishop Clarence Harris â who has a mission to change the world through internet television.  This is no small goal, as he hopes to re-teach history, culture and thinking to those willing to learn.  Working from the understanding that there is a great deal of current teaching that changes, ignores or manipulates what has happened, Bishop Harris believes his network, DITN â Diversity International Television Network â will help interactively involve the learning public, and show them the way past racism, poverty and other oppression.  His goals are huge, but so is his intellect and his passion â listen in to hear more.

This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you for only $9.95 a month.  Google Andy Greider for a sample and then sign up for qAlias today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Our Business Booster was Jeff Haynie, of Appcelerator (www.appcelerator.com) â the home of More App, Less Code.  Haynie was fresh off the announcement of JBoss founder Marc Fleury, as a new advisor and was extremely excited about where his company is headed.  Working in the SOA space, his open source code is available to enrich user interfaces, increase speed and usability and make software more enjoyable to use.  Having developers on staff who can work within this open source framework can deliver better offerings to your customers, better products to your clients and better functioning tools to your staff.

Our Unique of the Week was Rob Franta with the Reverse Funnel System â an invention of cyber-warrior, Ty Coughlin.  Coughlinâs invention comes from the idea of an upside down funnel.  In normal business models, the top of the funnel is thick and wide, and accommodates a large amount of the flow.  In the reverse funnel â the prospects are vetted and carefully chosen and only a few make the âholeâ at the top.  From there, those who show the interest and needed fortitude and aptitude are chosen.  Franta explained how this system works and brings people in that actually do the work and how to funnel expands on the lower end, instead of the top.  Interesting, to say the least.