A lot of AFLAC agents don't have a wellness background like Amy Otto. Some of the changes that AFLAC is making are focused on wellnes programs, which is right up Amy's alley. President Barack Obama announced in March that one of the biggest threats to our nation is the skyrocketing price of healthcare. He said that one out of every six dollars spent in the United States goes for healthcare.

AFLAC is taking a unique approach to healthcare by promoting wellness programs. Otto said that in 2006, studies show that $2.1 trillion was spent on healthcare in our country. AFLAC and Otto work with businesses to implement wellness programs called AMPE - Awareness Motivation and Personal Empowerment. AMPE touches employees at least 94 times a year through monthly emailed newsletters, paycheck inserts with healthy tips, breakroom posters, table cards for cafeterias, quarterly health initiatives, lunch-and-learn programs and more.

Otto said that AMPE is free of charge for the first year, and that if a company decides that it doesn't want to continue with the wellness program before the one-year trial is over, there are no obligations. If, however, companies realize the benefit of AMPE and want to continue offering it to employees, the cost is $1.25 per employee per month. AMPE also offers incentives to employees who take part in the wellness program.

AMPE also offers employees 600 only exercise videos, weekly webcasts and more. Otto said that studies have revealed that employers can save as much as $16 for every $1 invested in wellness programs like AMPE. For more information on AFLAC's wellness program, contact Amy Otto at amyotto@comcast.net or call 404-310-1777.

What:
Uniqueness is Power is a marketing, business growth solutions show, centered around the idea that businesses can thrive and expand if they are given fresh ideas of how to market themselves, and shown ways to save bottom line cash each month.

Who:
Andy Greider and Lee Kantor are acknowledged marketing and business growth experts, and each week, we explore hot topics, have on a Business Booster guest (someone who can either save you money, or increase sales) and our Unique of the Week (someone standing out in a crowded industry who is willing to share how they do it.)

Why:
Hang out with us for an hour a week and find out more about how to grow your business and get more bang for the bucks you put into your marketing, communications and technology, plus on the services you use each month.  Uniqueness IS Power - and Business Growth Solutions is what we're all about.

Contact:
Send us an email (andygreider@comcast.net) or give us a call (404) 516 4204.

One of the pillars upon which E-Factor was built is the belief that a successful business venture is going to be much more likely when it is done with someone that you have a personal relationship with. E-Factor is a community that was built by entrepreneurs for entrepreneurs. While networking sites like LinkedIn are becoming more popular, Freijsen believes that "LinkedIn is for collectors and E-Factor is for connectors."

Freijsen believes that LinkedIn is effective for those who want to make more contacts and check on the status of contacts, but E-Factor is about building trusted relationships that will help a person expand their business, whether it is on a local or global level.

E-Factor is now in 134 countries and has just under 750,000 members. E-Factor helps put entrepreneurs in touch with people who can guide them to prepare their best sales pitch for their company, write an effective business plan and secure financing and funding.

One of the core beliefs that Freijsen has with E-Factor is that people wil invest in a business because they trust and like a person and believe that they will deliver the best results possible. She said that investors don't necessarily simply look for the best business model, but that they want to invest in people.

To get started on E-Factor, all someone has to do is visit www.efactor.com and answer about six profile questions. Freijsen said that there is a free membership level and four others that range from $15 to $99.50 a month. No matter which level of membership a person chooses, Freijsen said that E-Factor is designed to help entrepreneurs cut costs, raise financing and grow their business.

Linda Wind is the driving force behind the 12th Annual Possible Woman Leadership Conference set for April 21 at the Georgia World Congress Center in Atlanta. This conference offers a star-studded lineup of successful women who will share their stories with conference attendees.

The keynote speaker for this year's conference is Dee Dee Meyers, the first woman and the youngest White House Press Secretary in our country's history. Also sharing their insight into how to be successful on both a personal and professional level will be Joe M. Turner, America's Corporate Magician; Thurbert Baker; Nicki Keohohou, CEO of The Direct Selling Women's Allicance; Marsha Sampson-Johnson, SVP and Chief Diversity Officer of The Southern Company; Anne Cramer, Director of IBM of North America; Deborah Storey, Vice-President of AT&T and Pat Falotico, Vice-President of IBM.

The theme of this year's Possible Woman Leadership Conference is "Power, Promise & Possibilities: Women Creating the Magic of Change. The conference will feature workshop sessions with various leaders, plenary sessions, breakfast, lunch and time to network and visit the exhibitor's booths at the GWCC.

Cost for the 12th Annual Possible Woman Leadership Conference is $150 for strategic partners and $185 for non-partners. Exhibitor space is still available for $250 (for-profits) and $150 (non-profits).

For more information about the 12th Annual Possible Woman Leadership Conference, call Linda Wind at 770-856-4767 or visit www.windenterprises.com.

With the economy getting worse all the time, or at least people's perception of it getting worse, businesses feel the need to cut costs. It often seems like the first area they cut is Marketing and sales, the things that bring them revenue so they can have a business.

Campaign Mojo is a software development company that created a platform to allow businesses to create, launch and track all of their Marketing programs. Through a single login, clients can create and manage Marketing campaigns - direct mail, email, banner ads, newsletters and more - in which all of the elements match up as far as look, feel and design. Campaign Mojo provides clients with simple, yet detailed tracking information on these Marketing campaigns so they know exactly where responses are coming from. Because users log in from one place and everything is tracked from one place, it allows them to only invest in Marketing efforts that actually produce results.

With Campaign Mojo, these Marketing campaigns can be launched in minutes or hours as opposed to weeks and months that previous Marketing programs required. The more elements that a campaign has, the more time it will take to create and launch, but it is still a quick turnaround.

Campaign Mojo can build your website for you and then create, manage and track various Marketing campaigns. If, however, you have a successful website, Campaign Mojo can implement a URL into its system that will closely mirror your domain name. That URL would then host all of the Marketing programs and track the results.

Campaign Mojo offers a demo that will walk you through the program and all it has to offer your business. There is a one-time start-up cost for Campaign Mojo of $599, and then there are programs that range from $99 to $500 a month, depending on their complexity.

For more information about how Campaign Mojo can help you grow your business, call 800-481-4319 or visit www.campaignmojo.com.

This two day workshop prepares the elite partipants for the rigors of speaking in today's environment to succeed in both the political arena and public eye.  Materials draw from the best examples of both what to do, and what not to do.  Participants take part in immersive training that helps them learn to win over constituents, handle opponents and build a brand and online presence others will covet.

Each member will be videotaped and critiqued; materials will be available for review under private passwords.

This provides a significant difference from other speaking seminars in the intensity, the interaction and the focus on style and delivery, the backbone behind substance.  Participants are engaged in a wide scope of activities to learn how to handle press, interviews, debates, rope lines and more.

Check out www.thepurplepodium.com or Google Charles Fellingham for more information.

First, there is the matching program â which works something like the Premium program in Public TV.  Donors make a pledge of $100, $150, $300 or $500 and gain back an equal value rebate certificate for gas or groceries.  âOne of the reasons we like this so much, is it focuses on the two things people need, even, or perhaps especially, in a down economy,â says Kathy.

Next, there is the Faith Promise Campaign â where church parishioners pledge a one time $50 donation.  They are given 1x$500 gas and 1x$500 grocery certificate.  They register and send in the receipts and vouchers each month as directed â and when they gain their $50 back each month (one $25 gas, one $25 grocery) â they turn around and pen a check to the church for that amount.  âDonations with âfound moneyâ make sense â all youâre asking is for your church member to do a tiny bit of legwork each month,â says Kathy.

The beauty of both these programs is that in either, there is a capability to raise funds, while giving back or at least not taking away.  In a world where charity and giving are decreasing due to the down economy, it is important to reward those who help you.  Also, these programs drive âword of mouthâ spread like wildfire within customer and donor bases.  Call Kathy to find out more at 404 313 8208 or Google her for more info.

Listen in.  Mike is brilliant, yet humble.   Insightful yet down to earth.  Able to see things most other people miss.  Bizvoiyant (as in clairvoyant about business.)  The ideal âEntrepreneurâs Merlinâ at the round table of business.  Yeah, I know, hefty praise.  But you know what â he lives up to it.  And as my coach used to say, itâs not arrogant if you can back it up â itâs called swagger.  So, Mike has swaggerâREALLY big swagger.  You can Google him to find out more and see his video at www.mikewittenstein.com.

Mike is available for prices between $2,000 and $12,000 for the day.  You get a new outlook on your business you often canât find yourself.  It may be hard to comprehend, but having experienced it myself, I know that in one hour or two â Mike can transform your reality to a new way of being that really delivers those âmillion dollar ideasâ â which are the big ideas that can be acted on â and will be accepted and implemented without fading out.  At the upper end of his range, he does speaking, consulting and education as a combo package.  Youâll never have spent better money.  Period.

Is it too much to âwant it all?â  Sometimes you can get both what you want and what you need â take THAT Mick Jagger!  On this weekâs Uniqueness is Power, your business growth solutions show, we interview John Lehmberg, owner of MakeItLoudSites.com â an amazing DIY website creation tool for those who want more than a generic solution, need functionality and flexibility, need hosting and content management (ability to make your own edits) and want it all for a reasonable price.

With most âcreate your ownâ websites, you either sacrifice on functionality, expandability or customizability.  With MakeItLoudSites.com â you lose none of the above â and you get a cost effective solution as well â hosting and content management for $19.95 a month â and for $39.95 you get e-Commerce.  Now, that sounds pretty good, right? 

But how much do you have to know about web design?  Can you use programs like Microsoft Word?  Youâre ok here.  But wait - you also donât want something that looks like a cookie cutter creation, right?  What if you could have a scalable solution, which could change layout, colors, fonts and more with less than an hourâs work?  What is you could create ads for each page, or use content rotators and stylish elements to design your own site? â again and again.  Oh wait, of course, you want marketing and SEO.  Well, believe it or not, you have some of that built into the basic membership and some of it comes extra â but still, it is available.

Hmmm, oh wait, I know â you want customer service.  How about a staff, included the owner, who answers calls promptly and courteously, who works to make life easy and who is always willing to go above and beyond (heck, he even agreed to this interview.)

Tune in and find out more about the tool that could make your new business soar, your old business re-align or your former bad web experiences seem like the distant past.

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This week's show is brought to you by QAlias and Grocery and Gas Today, with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Our guest, Ruth King, of Profitability Channel and Ribbon, joined us â and to start, jumped in on the opening topic of marketing materials and letters.  From there, we moved on to cover the new show, Niche, for Profitability Channel â to be hosted by Andy â and we discussed the powerful training tool and business resource the channel has become.  Ruth announced a special for members drive â and she also gave out a few pieces of free advice on how to avoid tax issues, other business paperwork problems and how to get the most for your training dollars.  In conclusion, we discussed the e-Learning, training, CE credit courses and video conferencing available on Ribbon.  Be sure to tune in to catch this dynamic and well spoken guest as she helps you improve your business.

Tune in next week, when weâll have John Lehmberg from MakeItLoudSites.com on.

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This week's show is brought to you by QAlias and Grocery and Gas Today, with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Our guest, Barb Giamanco of Talent Builders is a seasoned professional  in talent building and getting hiring right the first time.  Join us as we discuss how the current job pool makes things both easier and tougher for the recruiters and the applicants.  Get down to earth with solid advice on what to look for, what to keep in mind and how to find the job you really both want and deserve.  âIt has to be right for you and for them,â says Giamanco, to applicants.  âI see people giving into a fear mentality and throwing their resume at anything to see if it will stick.â  Simply put, says Giamanco, âthat wonât end well, and you may derail your career path.  Have a plan.â  We also cover how to handle networking, why you should always build your network, and how to plan to make sure a sudden âdisengagementâ with your company doesnât cost you.

Tune in next week as we speak with Ruth King, from On the Ribbon and the Profitability Channel.

The last time we had Lenny on, his kits were running just under $200 and were the best deal going.  Now, they have gotten even less expensive and the company has more to offer.  The main kit runs just south of $30 and refills work like this â the ink is free, but there is shipping and handling, of $6.95 per bottle.  Sounds expensive?  Consider this â one bottle of ink will refill between 4-5 cartridges or more.  Remember those cartridges you were paying $30-50 for in many cases at âoffice supplyâ stores or âdiscount clubs?â  As they say in Lennyâs native Brooklyn, âfuh-ged-aboud-it.â

One other thing you donât have to worry about â is if you, too, can work with this kit.  Set up with very detailed, easy to follow instructions, filling stations to eliminate mess, and specially designed tips on the bottles to eliminate spills â you have a refill station that is mobile and easy to use.  Doubtful â check out these testimonials.  And, having been a customer of Lennyâs for 18 months, Iâll give one - I estimate he has saved me $700 or more in ink refill money - and weâve put far less cartridges in the landfill, as well.

Tune in next week when we interview Barb Giamanco, about the inherent issues in hiring, even with such a huge pool to choose from â how do you pick the best candidates?

=== This week's show is brought to you by QAlias and Grocery and Gas Today, with hosts Andy Greider and Lee Kantor.Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net. Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

We'll miss you while we're gone.

Andy and Lee

From picking the right back up system for your photo archives, to picking up tips on naming your website, picking and url and finding more customers, we cover a ton of ground in this show.  Join Andy Greider and Lee Kantor for this edition of Uniqueness is Power, your Business Growth Solutions show â where we interview Kevin Ames and Roger Kealey.

Starting the show, we talk about the importance of picking a good domain name.  Yes, we know most of the best ones are taken.  However, there are guidelines to follow to help you get the best ones you still can.  First and foremost â if you donât already have one â get one today.  You need a web address and site in todayâs internet driven world â itâs about credibility.  But before you grab that domain â listen in â and weâll teach you the best ways to pick a great one.

Our author, (new) blogger, speaker AND Business Booster this week was Kevin Ames (www.amesphoto.com) â a name known to those in the upper echelons of photography and Photoshop for his professional execution and teaching.  Kevin joined us to discuss his books, his videos, his classes and provide an amazing amount of tips to everyone from the small business owner who needs a few great shots â to the shutter bug who is taking family photos.  From backing up the files to teaching people to become better (and have more fun) at the elemental pieces of making a better photo â you get gain from a pro on how to improve many aspects of what you may have the equipment to do, but not the knowledge.

Be sure to listen in to our Unique of the Week (www.freegasmonthly.com), if the down economy is hurting your business â because Roger Kealey shows you how to make the grey skies blue â and bring the customers streaming back in.  When you think of why people buy â it is done from emotion, backed by logic.  So, the proposition of free gas certificates that Roger proposes is one that is amazingâbecause it addresses the biggest emotional hot button out there (the price of gas) and backs it with a logical premise for vendors and customers.  For instance â if a hotel told me I could get $300 in free gas for spending the weekend â Iâd likely want to â 1.  Because itâs $300 in something I need on something that is an emotional point for me, and 2.  Because it wonât cost me $300 for the weekend or only slightly more.  I break even â or slightly under â for having a fun weekend.  For the vendor â they only pay about $15 for the certificate â and gain two nights occupancy on an otherwise open room.  Win â Win â Win.  Tune in to find out how the program works â or give Roger a call or email and let him know you want to hear from him.  404 932 7811.

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This week's show is brought to you by QAlias, with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

With the launch of Andyâs new company, Marketing Pedagogy â he had to come up with a logo â and quick.  Using the very cool tools found in this article â âA logo, 500 Business Cards and Lots of Fun for Under $100â he built the new logo for his company, leveraging along the way the support of his friends, professional peers and others to help find the logo  with the most appeal.  The logo cost $49.  The color palettes were free â and the business cards were less than $50.  What a deal!  Check it out in action â here!

Next up, we had on Business Booster, Brad Gasaway, VP of Marketing for Namifiers (www.namifiers.com).  From name tags that look amazing to rugged personalized attaches and backpacks, these guys have it going on in the promotional products business.  They not only treat the customer very differently than the rest of the industry (no is like a four letter word in the offices) â they also apply that culture internally and have subscribed to a Good to Great model for building the right team to do the jobs needed.  Be sure to check them out and see what they can do to assist you with your needs today!  www.namifiers.com

How many times have you either lost your connection or closed a browser window before you finished a sale?  If youâre like most people, it has happened far more than once.  Now, how often do you go back to complete that sale?  Again, if youâre like most of us, people return far less often than the site would like for sure.  As our Unique of Week, we had on with us the dynamic duo from interactive sales saving chat tool, UpSellIt (www.upsellit.com) â CEO Gelnn Russell and CTO Chris Wampler.  Deploying this amazing tool on your website can save between 7-20% of sales that would have otherwise exited.  And it isnât obnoxious â in fact, it is kind of fun.  Utilizing a tool that appears just after a sale is exited (which isnât popup blockable) â a chat operator (Jenny, Susan and others are names) â pops up and begins a dialogue, trying to save the sale.  With realtime monitoring, if it is going poorly, vendors know and can work to change the scripting or delivery.  From there, once the sale is completed, the helpful Jenny can offer upsell or cross sell propositions as well.  Seeing it in action helps, so check out the demo on the site.  (www.upsellit.com)

This week's show is brought to you by QAlias, with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line...just Google him...Andy Greider.

Ever wanted to network with the best of them?  Then be sure to listen into this show as Andy Greider and Lee Kantor interview Susan Knox of Corporate Connections (www.corporateconnections.us ) and Bonnie Ross Parker, founder of Joy of Connecting (www.thejoyofconnecting.com ).

Sometimes it seems that no matter how much you network, you arenât meeting the people you need to meet.  Sometimes you canât get them on the phone, find where they hang out or become part of the circle you need to be in fast enough.  If you realize it is not only who you know, but who knows and trusts you as well, youâll want to hear from Susan Knox of Corporate Connections.  She can catapult you into the birds nest for networking â taking you right to the top of her vaunted network of trusted colleagues.  For a fee, she arranges events, special meetings, parties and more.  Her work is very helpful for those around her, as she works the room and ties people together like a business matchmaker (you can almost hear Hodel and Chava from Fiddler on the Roof!)  Be sure to tune in for details of how Susan weaves her magic â and connect with her today to grow your business.

Perhaps youâre a woman business owner who feels like she doesnât want to be part of the âgood old boyâ network?  Who wants to support other women in business?  Who wants to do it without a once a week, or even once a month commitment.  Have you ever felt strangled by the regulations of most of the opportunities out there?  That you werenât getting what you needed?  Then be sure to listen in as Bonnie Ross Parker details the best kept secret in networking groups for women.  Sheâs aiming to make it the best revelation for women ever â and that is the Joy Of Connecting. Youâll be impressed as you hear about the programâs origin, raison dâetre, and progress â and many of our listeners will find that home theyâve been looking for in networking; just listen in to learn more.

This week's show is brought to you by QAlias, with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

If you own a franchise, you need to tune into this show!  Seriously.  Your future success could be catapulted just by knowing these two guests, Rick Batchelor of Qiigo, and Bill King of Axxiom Franchise Advisors.

Lee and Andy begin the show talking about the reasons why many people donât often succeed in franchises â and why you should and shouldnât consider one, plus we tackle some ideas on how to please both the franchisees and franchisors.

Next up, we had on Rick Batchelor of www.Qiigo.com â who lets us know how franchises and other businesses benefit from his SEO and SEM activities.  He helps franchisees build local business traffic through search engine marketing and search engine optimization.  His activities, unlike most marketing are trackable â and he even records the calls that are generated from the web traffic he produces.  This allows franchisees to know how to improve much more quickly.  Rick also works with companies on Reputation Management â showing them how to survive and thrive with their personal brand and protection of their reputation online.  Finally, be sure to check out his book, www.seoforgoogle.com. 

As our Unique of Week, we had the franchise within a franchise, www.AxxiomFranchiseAdvisors.com, and Bill King, who has added quite a deal of intricacy to his model since his first appearance on the show.  Tune in to hear all about what is new in the ways in which franchises can be sold, represented and how to tell when a franchise is really a franchise.  Plus, realize why, if you are seeking a franchise, you would want to talk to Axxiom first.  They save you time, cost you no money and ask the tough questions to get you the right franchise for your best success.  Connect with Bill for this free service â and be sure to tell him we sent you.

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This week's show is brought to you by QAlias, with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Amazing guests!  Superb information to grow your business is tough times!  Unique ideas!  We bring it all to you, on Uniqueness is Power, your Business Growth Solutions show.

Right into the show we dove, with the founders of Strategy Magazine â a great new resource for the discerning professional who doesnât have time for a stack of news to pile through â but still needs to stay abreast of each aspect of their business category.  Broken into 8 disciplines, Strategy delivers a concise, holistic business synopsis to the actionable business professional.  The print magazine is on introductory pricing at $19.95 â and you should sign up for an account online today.

Next, we move from magazines, to books â where we pick up with Kim Boim, of WWAOW, the WorldWide Association of Writers.  Kim started out by describing how, anyone with a book in them, can now be published â AND pick up 5 copies of their book, for $80.  Yes, $80.  They give you the shipping, handling, and distribution channel as part of the deal â and you get the word out.  One of the coolest features we thought, was that hardcovers cost only about $2/copy more than softcovers â and that you can be up and running in about 90 seconds, assuming you have a pdfâd and formatted version of your book ready. 

In addition, WWAOW has arms and legs in the corporate and government manual, employee handbook, etc realm â and they are backed by Peleman, a company with nearly 8 decades of binding experience.  Finally, I love WWAOW because they use steel binding on the hardcovers, and that makes it darn near impossible to lose pages or have binding breaks.  Gosh, the Long Tail model lives again!

Finally, we spoke with Craig VanPelt of PlantMakers â who is someone who can truly grow your business (and your position in the marketplace!) with his new GoGreen Program for hotels.  Can you imagine being able to offer a live plant in every room â and make it not only a marketing position, but also a profit center?  Maybe it is hard to believe, but that is what Plantmakers brings to the table â or the counter or vanity or dressertop â in each of your hotel rooms.  Using the coveted Milennial Soil, this program allows hotel owners to âgo greenâ with no mess, little added labor â and helps them sell more than sleep.  We are fortunate to have Craig back on the show, where he had spoken about how restaurants can also benefit.  Be sure to check in with him and see how he can assist you and your hotel or restaurant â and as always, please let our guests know you heard about here, on Uniqueness is Power.

Thanks!

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This week's show is brought to you by QAlias - with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Amazing guests!  Superb information to grow your business is tough times!  Unique ideas!  We bring it all to you, on Uniqueness is Power, your Business Growth Solutions show.

This week Lee and Andy ponder which political party is best for small businesses â and you might be surprised with the answers and results to the research.  Be sure to go to the Worldâs Smallest Political Quiz to find out how your values match your support before you listen in.

Second on the show was Jason Syzdek, who helped small business owners understand how to properly set expectations with regards to the marketing they are beginning.  Syzdek covered how most businesses miss the most unique part of word of mouth marketing â actually executing the plan.  Using amusing examples coupled with poignant information, Syzdek (a second time guest), really helps us understand how we can all benefit from using word of mouth and viral marketing properly â and shows how to implement the tricks of the trade.  He can help you from his company, Jaymunda!

Our third guest (who appears in an inserted format this week) was Stephen Jones, of Growth Strategies â back to talk more about his amazing tool, Executive Briefings.  His success since we last had him on prompted a quick return visit to go over some other aspects of this amazing door opening sales tool â a third party commissioned presentation designed to attract your target audience and educate them, not sell them, on your products and services.  By sharing pertinent industry information with the potential clients, they are alerted to why they need to pay attention to your offering today.  This greatly increases odds of both setting the first appointment and also of landing the business overall.  Be sure to check it out â and tell Stephen we sent ya.  This is a tool all small and medium sized businesses can't afford to be without!

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

To learn more about how to effectively position yourself online, hear how the internet has changed media delivery, use video and walk-on-the-web technology and to hear an inspiring tale of entrepreneurial success â listen in to todayâs show â just download the mp3 and listen along as we help you grow your business.

Lee and Andy begin by discussing the different elements that have really changed media delivery online.  From new online tv stations  to podcasting, and purl (direct mail drives online) to online resumes, there is a lot to ponder.  Get an unique perspective as we delve into this world today.

Next up, be sure to listen closely as the Video Bishop, C Ranaldo Weaver takes us on a learning journey regarding online video, flash website creation and the tricks of the trade.  If you want video on your website, or are seeking a walk on the web plug inâ.this is the man to pay attention to.

From there, we spoke with Nina Frye about LTD Chix (and Andy embarrasses himself, forgetting that LTD stands for Living the Dream, not Limitedâ)  And it stands to reason that is the abbreviation, as this company is having pretty much unlimited successâwith 12 designs illustrated to parlay the working Mom into a perhaps overtaxed, but still smiling caricature â these are immensely popular shirts.  Starting at a local festival and growing rapidly from there, Frye and her partner Cindi Schmitzer have really taken this from a fledgling startup to something with serious potential.  Listen in if you think you  want to start something up for some inspiration!  And for crying out loud - order a shirt for a Mom you know!  She deserves it...

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

For a sales show that will bring you the best in how to choose an affiliate program and software to great resources like Sales Gravy and Salesconx, be sure to join Andy Greider and Lee Kantor as we help you grow your business, and increase your personal brand!

Lee and Andy begin by exploring the two different main mindsets of the affiliate program pantheon â that of high traffic push to the other side of high personal touch pull.  Each have solutions targeted to their ends, and each have different ways in which they succeed.  Tune in to hear more â and also learn how to recognize elements that make up a strong program if you want to join one.

Want to learn more about sales?  How about being able to learn from the best tutors out there?  How about being able to do this for the cost of a smile?  (as in freeâ.)  Our Business Booster this week was Jeb Blount, founder and CEO of Sales Gravy, where they treat salespeople like the elite athletes of the business world.  Jeb is full of great ideas, and this two year old site may be the only resource weâve seen with so much to offer you as a salesperson (and letâs face it, weâre ALL in sales of some sort.)  Jeb shares plenty of tips and ideas while he shares the most popular features of the community they are developing.  Come post a job for free, or apply â but do it soon, as the potential for this becoming a paid service increase each day.  Check out cool podcasts, read awesome articles and learn from top experts â all as part of your free membership.  Jeb is reachable â and answers both his phone and his email.

How would you like to stop fruitlessly spending money on Google AdWords for keywords that donât convert?  How would you like strong leads EACH time you pay money?  Our Unique of the Week was Evan Sohn of Salesconx â a very interesting and strong compliment to Sales Gravy.  Wherein Sales Gravy is a resource laden site, Salesconx is where connections make you money â and warm up the sales process.  You can both buy and sell leads on the site, and your account manager is there to help you work through the process.  When you offer to pay someone for a lead, there are three stages.  The first is the initial lead offer â say for $25.  Then the money is held in limbo while you certify the veracity of the lead.  Then there is the âsuccess feeâ â often a one time fee that is a percentage of the closed new business from that lead.  Letâs say it is $500 â at 10% of a $5000 deal.  For providing this service and the assistance, Salesconx takes a 20% processing fee (making them a profit of $105 on that full transaction â very fair all in allâ.listen in as Evan compares this with a typical Google AdWord effortâ.)

Be sure to tune in next week as we go digital with the Video Bishop, C Ranaldo Weaver, and speak with the magnate of hip and cool clothing, Ltd Chix.

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Another show chock full of great information and guests - Join Andy Greider and Lee Kantor as we help you grow your business, and increase your personal brand!

From hairapy to business therapy to family memories â we have it all in this episode of Uniqueness is Power, your Business Growth Solutions show.  We began things with Aura Mae, author of Get Some Hairapy, who is the quintessential therapist, hairipist and social diva of Seattle.  Advocating the idea that not all customers are good customers for her style â she brings in a longterm and highly connected clientele, who appreciate her forward, honest and tough love approach to life.  While most businesses have reasons why you SHOULD come in, Aura Mae and her salon, advocate the reasons why someone SHOULDNâT come in.  Listen in for this fun interview.

Do you have a co-worker who you donât gel with?  A boss you canât understand?  Feel left out or behind in company functions?  Perhaps the team just needs some work â and our next guest is the leader in doing so, while making everyone smile and learn at the same time.  Brownell Landrum is with Draw Success, a company that was founded out of necessity (and maybe a little pain, as well.)  Landrum worked for a few large corporations and in the last one had the team that put the dys in dysfunction.  Her work thereafter was to create a game, partially based in Disc-Jungian psychology, partially based in experience, and partially based in having some fun!  If you are in management and know your team needs some help â or suspect there may be some underlying quiet issues, connect with Brownell at brownell@drawsuccess.com

Who has gone to the family reunion only to find they no longer remembered everyone?  Or they hadnât kept up as well as theyâd have liked after seeing the relatives you thought you didnât like?  Or found a relative who was doing something really cool, if only youâd known?

Well, as a part of those types of experiences, and after a youth of experiencing good stories, increased relations and more around the kitchen table of familial relations, Dean Roy decided he wanted to bring families together online, in a secured social environment.  Set up so there is no way to invite people outside your family â or to have them find you â this network, ShareFam, is free to access and set up and allows you to stay in touch.  One of our favorite features was the story section and the news section â allowing you to continue those late night chats that evolve after Thanksgiving cleanup, or those that grow out of setting up a surprise birthday for Auntie Graceâs 90th â be sure to drop by and sign up today.

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Another show chock full of great information and guests - Join Andy Greider and Lee Kantor as we help you grow your business, and increase your personal brand!

Today we covered a lot of catching up in the first few minutes of the show â relaying all sorts of goings on, growing companies and interesting ideas â a real hodgepodge of things â before launching into the show with Mike McGraw as our Business Booster.

For 28 years, McGraw has owned and operated tneve â which is event spelled backwards â and I think it means, after hearing how thorough and strong Mike is at his craft, that they have you covered from front to back and then again.  McGraw shares with us insights on how much more an event means when you have it; and how with the rising prices of gasoline and travel â they may become even more rare.  Download the show to hear about his biggest success story, the things people take away from the shows, and of course, how to find out more.

For well over 5 years, 5 Seasons Brewing has been serving top quality food and excellently quaffable pints of crafted brews for the patrons of Atlanta.  Now in two locations, with a third coming, we take a look at what sets them apart from pub grub oriented brewpubs and makes them a Gastro-Pub, where drink and food meet on equal terms.  Dennis Lange, owner, joined us to talk about the uniqueness of the 5 Seasons, beginning with the name.  From there, Dennis spoke of the relations with 18 different organic farms, with myriad vendors all seeking organic, fresh and tasty product â which definitely, in the world of breweries meet restaurants, sets them apart.  Dennis, as always, just like at his restaurant, is a delight to speak with â tune in for great commentary and stories, too.  And be sure to get to 5 Seasons when you are in Atlanta.  If you are from in Atlanta - come on out and ask for Dennis - tell him Uniqueness sent ya!

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Another show chock full of great information and guests - Join Andy Greider and Lee Kantor as we help you grow your business, and increase your personal brand!

The multi-faceted and amazing Katherine Phelps joined us to discuss her quarterly publication, Beautiful Magazine.  Besides having amazing stories to share, a nonprofit with a personal stake and background as a co or ghost author of 22 books, Katherine also reveals the secrets to successfully populating the 64 pages of her quarterly magazine, without hardly lifting a finger.  Sheâll be back in a few weeks to discuss Strategy, her next magazine.

Are you about to travel for business affairs?  Do business with another country?  Visit a new client who is recently living here from another country?  Our next guest, the talented and articulate Chi Chi Okezie, wears the hat of Cultural Ambassador.  What is that?  Tune in to find outâbut letâs just say if you are doing, intend to do or think international business could potentially happen for you â check in with Chi Chi so you donât run the risk of insulting others, stepping on their âcustom toesâ and mores.  Chi Chi is well versed in many aspects and cultures and can help you immensely.

Finally, we had on David Wolf, who sports a âwhoâs whoâ background of clients in the audio and video field.  These days, David runs SmallBizAmerica.com and host the radio show The SmallBiz Brain.  He is a great interview, full of amazing information you need to hear about how the new media is changing the format of things moving forward â and how he is leveraging strategic partnerships to make things happen for his show hosts and listeners.  Youâre sure to pick up good info when you tune in.

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Another show chock full of great information and guests - Join Andy Greider and Lee Kantor as we help you grow your business, and increase your personal brand!

Straight out of the gate, we were after it in this show.  Joining us as a renowned speaker and motivator was networking maven Gwen Marshall, who spoke of interconnectivity, the importance of controlling who you network with (to protect your personal brand and standing) and the differences between online and offline networking.  Be sure to connect with her when you need an engaging, delightful and personable speaker for your next event.

Next up was Business Booster Erick Moore with Empanel Online.  Erick previously guested while with us while with another company, and now brings a much wider array of tools to the table with his new company, as owner.  He works with everyone from small Mom and Pop businesses up through the Fortune 5.  With capabilities spanning Online surveys to focus groups to phone interviews â and more, Empanel Online seeks the information you need to make informed decisions about : â Brand Research  â Message and Copy Testing  â Marketing Effectiveness  â Communications Strategy/Effectiveness  and â Media Research.  Knowing how to both find the coveted executive level feedback as well as analyze and interpret sets Empanel apart from many companies.  Check in with Erick today to learn more about his capabilities and offerings.

As our Unique of the Week, we had Jim Killeen, of Google Me, the Movie!  As we mention on the show all the time, Google has become a verb â and name googling and personal branding (online especially) have become almost synonymous.  Google is a part of our culture and our experiences daily.  Jim Killeen saw an opportunity to create a movie that showed that while there are many different things that make up a âJim Killeenâ? â there are far more similarities and positive associations than differences.  The human condition sometimes keeps us from remembering that.  Interviewing a total of 7 Jim Killeenâs with 30 predetermined (but not shared) questions, the experience is one you have listen in to hear (download this show), or watch (see links below) to see.

Full of humility, quiet confidence and a personality that lends quite well to this project, Jim Killeen is a true pioneer of the new facets of how we all find out about each other.  Google Me the Movie is available for purchase on DVD, and for a limited time, is available in full on YouTube.  To say Jim found himself, may be an understatement â as he truly found something much bigger â something weâre all seeking â which is an answer to the question âwhy are we who we are?â?  Rare to have such an unique, Unique of the Week, we were privileged to have Jim as a guest after appearances at Newport Beach Film Fest, on Google Me Talk Radio and more.  Whatâs next?  Tune in to find out â but hereâs a hint â Googled people may be getting a âreality checkâ? in the coming monthsâ.

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

This is the kind of show that makes you think, makes you prepare and makes you feel good.  We hit on all cylinders with an eclectic lineup of excellent guests who all bring great things to the table.  Join Andy Greider and Lee Kantor as we help you grow your business, and increase your personal brand!

We began with Elizabeth Gordon, serial entrepreneur and author; owner of Flourishing Business, previous guest of Uniqueness is Power, current hostess of The Publicity Show and for purposes of todayâs interview, author of The Chic Entrepreneur.  Elizabeth talks about how she ended up writing this book, targeted to women, but for everyone â and how the conversational, sassy and fun tone makes it a read anyone can digest â understand and apply.  Pick up a copy today!

Next up, we had Patrick Bradshaw, owner of My Next Career Move.  Patrick focuses on making the most of preparation for the next move in your career.  He is someone, who as a recruiter in corporate America, saw myriad people unprepared for the work they were trying to land.  His cdâs are excellent and he works with clients in a down to earth, yet very practically advanced methodology.  Tune in to hear some tips, and find out more.

Wrapping up the show, we had, the one, the only, Sir Markadoo â owner of Before and After, host of Letâs Talk Business, Heavenly Body Products and so much more.  A man who is a unique as his name, Sir joined us for straight talk on health, fitness, franchising, radio interviews, humble beginnings and more.  You just have to hear this interview!

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

I was lucky enough to be a guest in front of this live audience fueled show, along with Mr. Tycoon and the Women's Business Network.  Sir and I spoke about how to market during the recession, building your personal brand and where it all began for me.  What a blast - and hopefully it was helpful to the audience as well.

Andy

This was another amazing show, and one well worth the time youâd take to download and listen.  Weâre having fun, teaching and learning â and holding court with some amazing guests again this week.  Andy Greider and Lee Kantor delve into the recent success in linking up with HARO â Help a Reporter Out from Peter Shankman, who will be here to discuss his new creation on May 1^st.

Our Author this week, was the creator of Simple Networking, Chi Chi Okezie.  Fun, delightful and chick full of good advice, Chi Chi is a treat to listen to as she discusses doâs and donâts of networking.  We love her book because it is easy, but intelligent â helpful, but not heavy handed.  She even uses her own quotes â how UNIQUE!

Next up, we had on our Business Booster, Mattie Rock, of Rockâs Networking Unlimited.  She is a true powerhouse in the new face of networking we are all coming to expect â education, entertainment and business all rolled together.  Be sure to check out the new offers she has coming each month, walk on the web and join her group to find out the best buzz about Atlanta goings on.

We ended the show with the Unique of the Week â Greg Rau of Leadership Development Group.  Greg is an amazing person, with deep insight into the things that cause pain in small businessâand on the show, he handed out a few Aleve for the business owner.  Be sure to tune in, count your breaths (itâll make sense if you listen) and learn from someone who every business owner should be listening to.  Gregâs down to earth style, large picture thinking and user friendly implementation are all to be coveted.

Join us next week for Patrick Bradshaw and Sir Markadoo, and perhaps a surprise guest for our authorâ

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Be sure to listen in to this show, as youâll learn to become part of the royalty of Cold Calling â youâll learn how to do good publicity â and youâll learn how to succeed in the face of what most consider long odds.

The show kicks off with discussion of the many ways in which to do (and not to do) publicity â and the ways in which you can narrow down Google Ad Words for your business.

Then our Business Booster (and Unique of the Week) Wendy Weiss, called in.  We found out quickly, sheâs not called the Queen of Cold Calling for nothing, folks.  Actually a nickname that stuck after her first job 20 years ago as a Marketing and New Business Consultant, sheâs drummed this up into a thriving career, working with the likes of ADP and Avon.

Wendy gives a ton of great advice and offers up some free resources, but youâll need to listen in to get the goodies.  Youâll hear how to get past the gatekeeper and how to best follow up.  Please drop her a line and let her know how she can help you conquer the cold calling blues.

Tune in on the 17^th when weâll have author Chi Chi Okezie and more special guests for your enjoyment.

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

If you are a small or medium sized business owner, it is tremendously important you donât fall into the traps that have cursed and are killing corporate America.  Hosts Lee Kantor and Andy Greider work with you to cover both the âdonâtsâ? and the âdoâsâ? â not just criticizing but also offering solutions.

If you own a business, technology is something that is both necessary, but also expensive.  For our business booster, that means a lot of business â in their new niche.  Be sure to check out this interview with Stu Lustman of Southern Lending Solutions - and find out about 2-3 year leases on technology equipment, 3-5 year financing on other technology, even true medical office loans. 

As a VAR or OEM style shop, you can also gain from the best financing deals available for your clients.  Stu is a top customer service provider and also does factoring, credit card processing and equipment leasing.  His knowledge of this new niche is truly exceptional.  You donât want to miss talking to Stu if you have a technology need to finance in your businessâno need to spend all the cash upfront and get stuck with equipment you have to completely replace in 3 years.

Our Unique of the Week was Dr. Dan Gottlieb of Gottlieb Vision Group.  If you have a child suffering in school, learning to read, or paying attention - and youâve been told âthereâs nothing more we can doâ? â take the time to call Dr. Gottlieb ((404) 296-6000).  Host Andy Greider has personally seen small miracles occur for both his children while working with Dr. Gottlieb and his team of vision therapists.  

Internationally renowned for his approach and results, Dr. Gottlieb covers the things to look for to know if you should make a call to his office.  From covering one eye while reading to sitting right in front of the tv, to squinting, to frustration in the classroom â there are plenty of warning signs.  Almost all learning disabilities are tied to a visual challenge, and there are always things that can be done.  If your child has been diagnosed with ADD, ADHD or just seems to have reading challenges, it is a fairly easy thing to correct and rectify at young ages.  Within a few weeks, differences are noticeable â within a few months, differences are often dramatic.

Be sure to tune in next week when we speak to Josh Felix about his new publication Kenzie, to Wendy Weiss, the Queen of Cold Calling and to Tom Linkous with SportsWarâ.and maybe even get a quick call in from Final Four prognosticator, Lee Miller.

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

We began the show, looking at âhow to find an internâ? â exploring the pros and cons, and suggesting resources for our small â smedium and medium sized business owners to leverage to find the best of the best for the summer or evenings test.  Lee has had a copious amount of intern ups and downs â right now we love our intern!  We welcome your questions and hope to hear from you.

Did you know that by simply organizing your clutter in both home and business, you can save yourself over 1 hour a day?  What if that was an extra hour to spend with the kids, to relax or to even be more productive?  Our Business Booster was Laura Ray with Laura Ray Organizing, and she helps small business owners, home business mavens and home owners organize and streamline.  Asking âwhat do you use? And what do you love?â? she begins the weeding process, something that she says takes 12-20 hours on average, and sometime leaves a little homework for the clients as well.  However, the savings are evident immediately, in time, in cleared minds, and in increased efficacy and efficiency.  Be sure to drop her a line, as she is the right person to help you take the steps youâve been avoiding in business and personal organization.

Ever considered creating a tv ad â and then placing it on cable or local networks?  If youâre like most small â medium sized businesses, youâve done one of three things â (1) considered it, and dropped it when you saw production costs, (2) were willing to compromise some production value, but still couldnât afford enough frequency to effect changes, or (3) skimped on quality, and didnât place enough valume, and lost on all counts â hemorrhaging money on a commercial that tanked.

What if you could get the best of all worlds?  Sometimes, if it sounds to good to be true, itâs a Uniqueness is Power, Unique of the Week!  And thatâs our guest today, Spotrunner, and Eric Williams.  Working with the theory that the internet has commoditized many entities and services that before had no common denominator, the folks at Spotrunner, Nick Grouf and David Waxman, formed the company to level the playing field. 

For around $500 you lease the footage, own exclusivity in your broadcast area and can customize the commercial.  In addition, you get to buy targeted demographic cable grabs, and for about 1/5 to 1/10 of the cost of the footage alone, you gain a 2 month trial run to ascertain how you want to proceed.  This change in delivery and slashing of upfront costs makes Spotrunner an attractive option for those who want to consider TV, but felt they could not afford it.  Please connect with Eric for more info on SpotRunner and SpotRunner Custom (where there are more facets offered.)

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Today it was the âdouble Leeâ? show â co-host Lee and guest Lee.  For the first 20 minutes, Lee (co-host) and I discussed how to improve your blog, your internet presence and your search engine rankings.  We covered 17 tips and more that will help you with your online marketing.

Our guest, Lee Miller, is a very unique fella, with an even more unique company â Elite Hoops Basketball/NIKE Sports Camps.  Be sure to check out his summer camps; youâll be learning from Wooden pyramid of success system, Jim Harrick trained instructor, Lee Miller.  With an intense schedule that spans the summer months, Lee works with kids 8-14 on basketball skills, agility and of course, hoop-ing it up as well. 

However, unlike many camps, there is a lot more than just organized games each day. 

With sponsors like Nike and SPARQ - he uses top level equipment and processes to help players progress with everything from movement to shooting to ball handling.  Not surprisingly, he says ball handling is the easiest area to see marked improvement in the camps.  Whereas shooting takes all elements of co-ordination, plus the relearning and erasing of bad habits, ball handling usually is more about concentration and agility â and is easier to correct.  Be sure to check out his camps, held across the Southeast, or connect with him to ask questions.

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

From private labeling at the top of Google, to niche social and business networking, using realtors as the focal point, we covered a lot of ground in our show today.

We started out the show talking about the new things we have cooking â Leeâs new Mastermind/Business Advisory Board, and Andyâs new connections for the radio show, in the form of upcoming guests.

Then we began talking about article marketing and how it works and why.  Simply put, the search engines love fresh content, they love keyword rich resources, and they like relevant information that connects with other sites.  Writing articles can happen pretty quickly â usually 30-60 minutes for a one page wonder â and you can submit it to the search engines easilyâthrough article directories.  But we show you how to turn that one article into hundreds and then how to leverage that to the hundreds of engines â multiplying your work in a way you never thought possible.  This new software eliminates the issues Google and Yahoo have with duplicate content â and make your life as a writer SO much simpler.  They also show you how to climb the organic rankings and position yourself as an expert, while potentially gaining autoresponder driven signups for your newsletter, ezine, bulletin, or other vehicle for consumer connections.

Scott Forcino of ProRealEstateCity.com joined us to discuss his unique vision for a localized online networking community, centered around, but not exlusive to the real estate industry.  Allowing agents to position themselves in local community online settings, he helps agents build a bevy of vetted resources, allowing others access to their most coveted and valued partners.  With options that allow a free look, this is a service worth checking out if you are in real estate.

Next up was Charles Fellingham, founder of qAlias â a guest in prior episodes, but with plenty of new things happening, which we wanted to update you, our listeners, about.  Check out the new website they have up about private label branding â allowing employees to enhance their personal brand while the company protects the overarching online brand.  For the next 90 days, the private label branding is the same price - $9.95/person/month â as the regular service.  It will likely increase to $14.95 once the pilot period ends. 

This is a powerful way to make sure that what people find â and read first about your employees â is what the company wants them to see.  Fellingham explained how much of a liability in some cases and helping hand in others, the internet can be these days.  qAlias has grown a great deal since we last saw them, and are getting ready to just take off in the coming weeks and months.  Drop them a line to ask about private label services - or just sign up with them and advance your own name and brand today.

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Beginning the show with advice on 4 ways to grow your small business, we tapped into and expanded on suggestions made by Stephen Jones, our first guest.  Hereâs the lowdown:

Find good sales books, books on CD, seminars, tutorials/tools, workshops, sales resource web sites, etc. The resources are all around you! Check out our links!

Start a referral or affiliate program.

Gain referral commissions for your hard work. You probably make these referrals anyway. Now get paid for them.  Link to SalesConxâ

Also, make your white papers and tips available in A/V format.  Or do an e-Book.  (link) More accessible to more people.

Our first guest was Stephen Jones, of Growth Strategies.  

It was great to have Stephen on the show again after his first run a few months ago. We learned in his first visit how he helps companies grow â and guarantees it, even.  But this time, Stephen came to visit and talk about his new standalone offer, called Executive Briefings.  Tired of sales pitches that donât open doors?  Want traction that actually continuesâthen talk to Stephen about the 30 day process of turning your tired sales pitch and presentation into a robust, informational, educational executive briefing.  By providing business owners with information, even bad news, then re-situating your offering as the solution, you open many more doors and close many more sales.  Far more affordable than losing sales, this tool is a standard service for Stephenâs clients, but he now offers it a la carte, as well.  Google him for contact info!

Next up, we had Keven Izen of Pick Media, a recruitment advertising agency.  So, you ask, what is a recruitment ad agency?  Keven tells us they work with HR to bring efficiency and efficacy to the process of placing job want ads, often in print and online.  Never costing the company more money, and gaining increases in the work process and targeting, Pick Media brings huge value to the clients they serve.  Working best with a decentralized industry â they specialize in healthcare, hotels, restaurants and more â they allow for streamlined process and better overall delivery and cost efficiency.  They take the 15% rate card discounts available in want-ads as compensation â the one place in advertising the discount still applies.  Be sure to check out what they have to offer if you are a franchise, a hotel, restaurant or are in healthcare.

At the end of the show we had time to revisit with both Stephen and Keven about their best successes and what the process of working with them feels like.  Be sure to listen to hear about how they helped others â in much the same way they could certainly help you.

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Lee Kantor and Andy Greider cover, up front, the week theyâve had.  From speeches at the Flourishing Forum and qAlias event for Andy, to a return to the RTIR Publicity Forum in NYC for Lee, plus a launch of Dr Fitness and the Fat Guy for Atlanta, things are looking golden for the two host of your show.

Next up, we had on the show Cloud Conrad, from Maid Brigade, who is making your home a better, greener, less toxic, cleaner, more environmentally friendly place to be.  Cloud shared with our listeners how Maid Brigade became the only national residential house cleaning service committed to the health of you, your family and the environment, with our exclusive green cleaning service.   She spoke of how there are over 100 products on the market with a chemical known to cause cancer.  You can check out this site for info on this and other bad chemicals.  Schedule your cleaning service today.

As our Unique of the Week, we had on Libby Laguta, of L2Designs, who has made hospital design, and evidence based design her specialty. 

Working with a team of 3 others, she brings a new look and feel to the hospital, but thereâs a lot that goes into the process.  Not only does the space need to be germ free, but the colors need to be chosen carefully, along with the materials in each piece of furniture and room or nurse station dÃcor.  In many cases, Libby works on redesign projects where she must bring a wing or unit up to the modern day â with technology and new ideas figured in, without losing touch with what she is working from. 

A new âwood lookâ? brings homier feelings and there are many innovations to make the process more varied, but not any easier.  Renovation is hardest but is most of what is done and where the majority of her work comes from.  Check out her work for Emory University Hospital, Greenville Memorial and Carolinas Medical Center.

Join us next week on Uniqueness is Power, for more great information, unique companies and money saving ideas and offers.

==This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Lee and Andy open the show spending a few minutes talking about how to green your business, as well as how some other companies have already done so.  We find out Lee is anti-green, but not for unwarranted reasons â tune in the hear why.

Our guest today was Maria Elena Duron, the Champion of Connections, and owner of Buzz2Bucks.com â where your personal brand is the key to success and her passion.  Maria was a great guest, sharing with the listeners a plethora of tips, ideas and thoughts on how to best network, how to create and maintain a personal brand and what things they need to stay aware of in a changing world of relationship driven marketing.  You can check out her book and learn more plus connect with her when you Google Maria Elena Duron.

We ended up the show talking about the SuperBowl Ads â whether they were on MySpace, YouTube or a myriad of other online entities, this was the first year the advertisers maybe got their 3 million per 30 seconds worth, with the increased viewing.  Still, we debate that most, if not almost all of the ads lacked punch or drive or selling power â and that most didnât even manage to provide branding.  Let us know if you agree or not?

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

We began this HUGE show with a âtiny sectionâ? â speaking about www.tinyurl.com â and how to use it to capture large links to place them in emails or blogs, or to hide affiliate id tags.  We also walk our listeners through how to establish or set up a redirect url.

Our first guest was the heralded Steve Rubel, who is a digital marketer with over 15 years experience. He currently serves as senior vice president in Edelman's me2revolution practice. Steve assists his clients by identifying key insights, trends and emerging digital platforms that can be applied in marketing programs.  He came on our show to share this knowledge and more with our listeners, along with discussing articles he has on adage.com.

Be sure to tune in to hear his thoughts on hot blog topics, what to do to increase your exposure online, where things are heading over the coming 12 months and how to reach those you covet.  Check out an unique perspective on why the traditional mediums have âdone wellâ? over the past year and where things are heading in the converging world of old school advertising and the internet, according to MicroPersuasion blog author, Steve Rubel.

With the Super Bowl coming up this weekend, we chose an Unique of the Week in keeping with the theme.  Please welcome Steve Kapusta, from KSI Consulting.  While most sports fans are glued to their TV sets to watch big events such as the Super Bowl, most folks donât realize the business side sports, especially when it involves the health of the athletes.  One such component involves athlete disability coverage which can be purchased by the athlete, the team or a sponsor depending upon the contract status in place.  (with over 320 NFL players on the injured reserve for the past 3 seasons each, it IS a huge deal â this stat doesnât cover other sports, even.)

Steve came into the studio to talk about this aspect of the game â the hidden side most of us miss.  But from there, we got into event cancellation insurance â due to performer illness or no show, due to weather or even other causes.  Lee and I were stunned at the things you can insure â and we were even more impressed with Steveâs knowledge of the ways to do so.  Be sure to check out how you can even insure promotions centered around games of chance and save your bottom line while doing so.

==

This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

We get things rolling with everything you wanted to know about e-books, but were afraid to ask.  For about 15 minutes, we cover the ways to virally grow your brand online through e-pubs, and give you sites and links and ideas galore.  Tune in for this extremely helpful primer and starting guide to e-books.

As our Business Booster, we bring in Kim Butler, from www.partners4prosperity.com â she is a specialist at guiding her clients to abundance through the Wealth Capitalization System.  Working with core principles and avoiding pitfalls, she and her talented staff walk clients through a process and new manner of thinking they can use to help them re-adjust their path to wealth and financial wellbeing.  Check out their newsletter, or go to the site and view Kimâs video.  Able to help small business owners, and willing to give a free session to anyone who listens to the show, she is an instant asset to the balance sheet of your financial and business life.

Our Unique of the Week was Richard Quan â who has begun work on the publication, Impact Times. (www.impacttimes.com) A hybrid of Harvard Business Review meets GQ â this is a stylish, yet ad free space for intelligent, thought provoking one page articles accompanied by full page works of art â be they photos, paintings or other mediums.  Quan saw a need to expand on what was already out there â and place a magazine in circulation that could be a collectorâs item â such high quality, it would be saved like a book, for future reference.  With a strong background in both creating and selling publications, he has applied his knowledge and skills to make an amazing new splash in the rather red sea of written word and visual art.  On top of that, he has assembled a strong staff of writers who work with him on providing content for both the magazine and for the website.

This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

Our first guest was Bob Schwerzel of TGS Products â who is helping redefine the word technology â at least how it is used in todayâs lexicon and marketplace.  He helps them leverage technology to bring products to market more quickly, with more accuracy and with more science.  Working from angles that can include chemistry or culture â he and his team work with companies from a perspective uncommon in todayâs market.  Avoiding the pigeonhole people trying to place what he does in, is sometimes a challenge, but he breaks through by concretely showing how to save bottom line money.

Next up was Dave Charbonneau â who is as multi-talented as he is fun to interview.  Working with the Chicken Wire, with Interviews With Prosperity and with Global Network Studios, he helps people build networks, increase profits and leverage what they have in front of them to grow their businesses.  All these companies are part of the company Applied Prosperity, LC.

We began by trying to understand what the heck a blog-a-zine is â and why Dave created the Chicken Wire.  Turns out, it is an amazing conduit to bring in great advice, strong opinions, outside interviews, sequenced articles, network building tools and even a trip to the Principles Office.  You can also hear the Interviews with Prosperity on the wire (down the right hand side.)

We began to work in deeper, to cover online networking â and how to best leverage it and what mistakes to avoid.  Quality over quantity is key, according to Dave, and his networks are proof in concept.  In fact, he has come up with a great new concept we loveâOpportunities to Make Good! â this is a not-for-profit network for bringing collegiate interns together with business projects; to offer real world business experience and possible employment, management, or partnership opportunities for the interns; while moving quality (and perhaps otherwise stagnant) business concepts into the marketplace.  Each project acts as a benefactor toward a societal concern of our times.

Tune in to hear more and find out how to grow your strategic partnerships and your networks with Dave.

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This week's show is brought to you by Carroll/White (marketing, business and technology consulting experts), with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line

From there, we speak with Fritz Scheffel who has his eyes set on changing healthcare in the US.  With a move that would help business owners save on the trouble and hassle that is involved with healthcare, not to mention the cost, Fritz has a slightly different approach than that of Dan Boaz, also a guest on the same topic previously.  Fritz is all about education of the American public, as to what happened to create the current system, how to undo it at a "user level" and how to plant seeds for a better tomorrow.

Next up, we were joined by Joanne Victoria, who has Vision - With a Capital V - and much more - to offer our listeners.  Joanne is a business growth expert who understands that vision must meet action in order for people to realize goals and reach and then exceed goals they have set.  We loved having Joanne on the show, as she really epitomizes the character of coaches we respect - tough love, rigid yet followable guidelines and an eye on the ball that never wavers, so neither does that of her clients.

Finally, we were graced with the presence of Kelly Reidinger - who joined us to speak about her new company - KR Associates (which may soon have a new name, as well as a new mantra.)  Today, we cover the mantra.  Kelly, who has worked as an appraiser for much of her career, saw a need for something more for her clients.  Yes, she's very good at doing appraisals, but she has the skills to be a "home value advisor" - something she is revamping into.  She works with clients on the appraisal, makes suggestions as to which improvements bring best value, and then strategically recommends builders who suit the client's needs and best interests, right down to personality matches.  She then acts as a buffer or conduit between buidler and homeowner, mitigating troubles before they even arise, and saving the homeowner nightmare stories many people tell.  Her "buffer" costs are picked up by the builders, and she proves an invaluable asset to her clients.

Another great show and thanks to all of our guests...

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What a way to kick off the New Year!  If all our shows are this good - well, as listeners, you'll be in for a great 2008!

Lee and Andy began 2008 discussing how you, our listerners can leverage free advertising channels online to drive sales and bring more awareness, coverage and as follows, prosperity to your New Year.  Some of the tools we covered:

Craigs List - what began in one city as a "we'll see what happens" service has been a raging success for all sorts of things - from product driven businesses - to service driven businesses - to the other individual sales and tools that were expected to do well.

SalesSpider - a very interesting company that has all sorts of options most social and business networking sites do not - from free classifieds online, to job postings, to leads to forums for discussion and business deals - they live up  to the motto "other social networks make you friends - we make you money."  We believe that coupled with qAlias, who lets you "own your name on the web" and "take top priority on Google and Yahoo searches" this is the best duo rolling.

We also looked at other innovative channels to help you grow your business - to find out more, listen in.

Our guest on the show was Scott Allen - now what can you say about Scott - which hat would we have him wear?  Author of The Virtual Handshake?  Columnist with About.com for the Entreprenuer section?  Keen observer of social and busniness networks, with an astute view on which bring business to different business niches?  How about ALL of those - and more?!?

So, we began by being sure to ask Scott about his decade long rise â where did he begin?  How?  What made him succeed?  What made him realize the power of online business?  Well, the first thing may have been forming a corporation out a chat room â be sure to tune in to hear this story!  Next, Scott took the time to cover his opinions of which verticals and specialties should use which social/business networks.

Scott suggest everyone should be on LinkedIn.  We happen to agree, and we also think Scottâs recommendation you use the free option is a good one â unless you plan to use LinkedIn for your primary networking source.  For those seeking to do international business, Xing is the thing.  For pop culture oriented businesses, try MySpace; for the technology driven crowd, do Facebook.  Scott recommends Ryze and e-Cademy for the micro-businesses, and showed us a new two sites:  www.meetup.com and www.ojeez.com.

From there, the discussion of how to build your online brand, how to grow your business and how to become a success like Scott has get in depth coverage â please tune in to hear moreâ

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Own your name on the web!  Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you - for only $9.95 a month.  Google Andy Greider for a sample and then click the globe atop the screen to sign up for qAlias today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Andy and Lee begin the show with the best techno tools theyâve come across in the past yearâ.and 2007 held some wonders.  Lee uses Twitter to miniblog his exploits as the Fat Guy on Dr Fitness and the Fat Guy, Andy uses Jott to relay quick reminders and updates to himself and others, Lee and Adam have created the best thing going for those getting in shape and losing weightâand Andy has risen to the top of Google and Yahoo this year, through a new service for $9.95 a month (and has made over $25,000 as a result of using this tool.)

We were determined to bring in the New Year with a business boosting bang, so we did a double Business Booster section â and Vanessa Lowry was with us from Profits in Progress (www.profitsinprogress.com)  Her company is an interesting and compelling flip side to the explosion of the internet.  In helping businesspeople handwrite notes and send via snail mail, she returns the personal touch â and in many cases â the connections and the sales.  Featuring three flexible packages, Profits in Progress makes the process easy, fun and instantly appealing.  The cards are unique works of art, designed by Lowry, and often adorned with quotes from famous writers, authors or poets.  If youâre looking for a unique and effective manner with which to correspond and stand out from the crowd, your search is over.

Next up, we were joined by Jason Syzdek, whose company Jaymunda, is beginning the revamp of the Uniqueness is Power website.  Going from a straight blog and download site to a more robust, interactive and educational portal type of site will be a huge change to what Uniqueness is Power can offer its listeners.  Now, instead of just reading the blog overviews, and downloading shows, users and listeners will be able to access pertinent information, helpful tips and news and even promotional specials.  To be included is the dynamic Networking Toolbox, where how to gain the most from your relationship capital is explored â to INeedSomeoneWho.com â a selection tool for the best of the best for various service categories, all based on your needs and input.  Look for the new look and feel in Q2 of 2008.

We ended our year having some childish fun â keeping it all light at heart and easy going, to be sure.  Joining us as Unique of the Week, was Rob Solberg, of Brainwave Studios (www.brainwavestudios.net) and creator of the new Franktown Fun website, stage 1 of an interactive online virtual world for kids 8-14 or so.  Franktown is based on the success of Webkins and Club Penguin, but has many more features that should make it stand out.  With Guitar Hero 3 and other music based games being all the rage, the fact that Franktown is music intensive, should only help boost word of mouth popularity and near the Tipping Point faster.  Next steps include the creation of a soundtrack and band, named âCall Me Harveyâ? and then an animated Franktown TV series.  It wonât be long until Franktown is on a computer near you â likely in the living room, if you have kids.

This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you for only $9.95 a month.  Google Andy Greider for a sample and then sign up for qAlias today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Do you recall doing businesses from a dorm room?  If youâre as old and Lee and Andy, you may be thinking of certain illegal enterprises.  However, in today's world of the internet, Chris Pund and www.dorm-room-biz.com  leverage the idea of showing others how to do what he has succeeded at â running a dorm room business. 

This is a great blog, about the get better as the new look and feel will bring more great info to the forefront and allow students everywhere to set an entrepreneurial foot forward â through cyberspace or in real time in the dorms â with businesses that appeal to almost everyone.  From learning how to become an Ebay tycoon to running fan sites with AdSense revenue, Chris has all sorts of great things for students to try. 

In a world full of security breaches, intrusions, identity theft and more â our Business Booster, Peter Rung is a man with mission.  Peter seeks to protect your data and keep the unwanted out.  Peter is with ID Rank Security â (www.idranksecurity.com) â and donât worry â we read it as I Drank Security, too.  His company works with businesses to help them encrypt and protect their data â the most valuable part of any businesses lifeblood.  From mission critical documents, to proprietary secrets, to customer data lists, he has it all covered, around the world.

Speaking of around the world, we were joined by our Unique of the Week, Bishop Clarence Harris â who has a mission to change the world through internet television.  This is no small goal, as he hopes to re-teach history, culture and thinking to those willing to learn.  Working from the understanding that there is a great deal of current teaching that changes, ignores or manipulates what has happened, Bishop Harris believes his network, DITN â Diversity International Television Network â will help interactively involve the learning public, and show them the way past racism, poverty and other oppression.  His goals are huge, but so is his intellect and his passion â listen in to hear more.

This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you for only $9.95 a month.  Google Andy Greider for a sample and then sign up for qAlias today!

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Our Business Booster was Jeff Haynie, of Appcelerator (www.appcelerator.com) â the home of More App, Less Code.  Haynie was fresh off the announcement of JBoss founder Marc Fleury, as a new advisor and was extremely excited about where his company is headed.  Working in the SOA space, his open source code is available to enrich user interfaces, increase speed and usability and make software more enjoyable to use.  Having developers on staff who can work within this open source framework can deliver better offerings to your customers, better products to your clients and better functioning tools to your staff.

Our Unique of the Week was Rob Franta with the Reverse Funnel System â an invention of cyber-warrior, Ty Coughlin.  Coughlinâs invention comes from the idea of an upside down funnel.  In normal business models, the top of the funnel is thick and wide, and accommodates a large amount of the flow.  In the reverse funnel â the prospects are vetted and carefully chosen and only a few make the âholeâ? at the top.  From there, those who show the interest and needed fortitude and aptitude are chosen.  Franta explained how this system works and brings people in that actually do the work and how to funnel expands on the lower end, instead of the top.  Interesting, to say the least.

Making the transition from workplace to home and parenting is hard for most people and for someone running their own business, being good at both roles can feel nearly impossible.  Our first guest, Lesa Day, enthusiastically shares tips and ideas on how to create an atmosphere of balance and consistency at home to create a nurturing, stable and positive home life and work life.  Her book, âThe I Can and I Will Childâ? is available for order and she is available for coaching, speaking and consulting.  www.yesicanandiwill.com

With oil hitting over $100 a barrel and corporations cutting costs on each corner, another thing that will soon go the way of the dinosaur is corporate training events â unless of course, they are done online.  Enter our business booster, Matt Fok, from elearningzoom.com.  He has a cost effective solution that ranges from $1-3 per user/month.  At less per user than any one gallon of gas, this is an amazing way to keep employees current on materials and trends, plus do training.  We suggest checking him out asap â and be sure to mention you heard about him through the radio show.

Our Unique of the Week is SalesPartners (www.salespartnersworldwide.com), with Jason Tyne and Craig Cushman, multi-region directors who are helping push Robert Kiyosaki and Blair Singerâs coaching franchise into Atlanta, Chicago, Salt Lake City, Las Vegas and Alberta, Canada.  They work on a code that goes beyond any coaching out there, and are intensely motivated about making entrepreneurâs rich.  Taking a long history of success with Kiyosakiâs Rich Dad series, they provide an ability for business owners to go from a segment where they work for others to working for themselves to having businesses work for them.  Tune in for the full scoop! 

This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you for only $9.95 a month.  Sign up for qAlias today!

Find out more about the changing face of marketing and where things are heading as word of mouth meets the internet, as email becomes blasà and passive â and new avenues for getting the word out open up.  Lee and Andy discuss and give you the marketing 411.

Want to increase your direct mail conversion rates?  We can help â as we have with us Business Booster Jodi Pierce of Alphagraphics who came in to speak about her newest love, Purl.  Purl is a great combination of direct mail with internet push â to a personalized web address, or url.  Be sure to tune in and get more info from Jodi on how this can become an inexpensive and very effective solution to making direct mail effective again.

Our Unique of the Week was Sandy Lomax of Networking Entreprenuers (www.networkingentreprenuers.com) â who has an amazing smorgasbord of information, connections and educational materials coming together.  After trying to find all the info she needed out there, and realizing there wasnât a central clearinghouse for the info, she began to search for a way to âbring it all together.â?  The result is her new site, which develops and grows each time we connect with Sandy â as she is constantly in motion, bringing in new partners and strategic alliances.  Tune in to find out more and grow your business.

This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you for only $10 a month.  Sign up for qAlias today!

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Need to start a national salesforce - want to only pay anything once your new sales people sell things?  Call 404 516 4204 to find out more.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Another amazing show for our listeners, who can tune in to learn more about the best in online networking, plus a powerful time saving printing solution and how to âlink build.â?  We begin the show with a plethora of tips on how to âlink buildâ? â the fastest way to do your own Search Engine Optimization â the tips are here.

Also, listen in for an interview with Business Booster Jodi Pierce, who will show you how to take the onerous and time consuming task of print proofing for things like business cards, and fully automate it, through Alphagraphicâs 451.  Named for the temperature paper burns at, this digital solution to eliminating a lot of back and forth with both the traffic manager, the AP/AR department and the printer themselves is a huge asset for anyone who chooses to leverage it â tune in to find out more.

Our Unique of the Week was Jerrilynn Thomas of the IVWCC.org â thatâs the International Virtual Womenâs Chamber of Commerce.  We like this concept â a Chamber meeting you donât have to get our of your office chair for.  Almost entirely virtual, unless members try to meet up on their own, this network is building some amazing connections and new alliances.  Be sure to check them out and see how this multi-faceted organization is helping women grow business, across the country, across the world â but especially in GA and CA.  Be sure to sign up now and enjoy all the benefits coming in 2008 â including the conference in January.  You can also hear more from Jerrilynn by downloading her interview on our sister show, Atlanta Business Radio.

This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you for only $10 a month.  Sign up for qAlias today!

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Need to start a national salesforce - want to only pay anything once your new sales people sell things?  Call 404 516 4204 to find out more.

Tune in for another great show with the crew at Uniqueness is Power, your Business Growth Solutions show, on Radio X in Atlanta:

We had with us today Jan Dahlin Geiger, author of âGet Your Assets in Gearâ?, Business Guru, Nicco Duncan of APerfectPlan.net and Ed Bikales, CEO and owner of Snippies, a truly Unique of the Week.

Jan Geiger is a financial powerhouse â and somehow when she states she is rich, you are not immediately jealous â perhaps because she follows it with âyou can be, too â and Iâll show you how.â?  Her altruistic nature is at work on this interview, as Jan dispenses advice she learned growing up â that still makes sense (and cents into dollars) these days.  Her book is the only one weâve seen on Amazon with almost a straight 5 star rating after over 50 reviews.  Check it out today!

So, you want to start a new business?  Need to revive a current one?  Want to grow your franchise?  You need to speak to our Business Booster, Nicco Duncan, of www.aperfectplan.net â she is truly amazing.  When Nicco came to the show, we were told to expect someone who âdoes it allâ? -  and Nicco lives up to her billing.  The advice she gives and services she offers arenât often all found in one location, and she is quick to strategically partner when she isnât able to do something herself.  A consummate networker and businesswoman, Nicco will help your company grow and keep many headaches off your docket.

Ed Bikales, CEO of Snippies, knew he was onto something â marketing and research done by journalists â but even he never expected that things would go like they have.  Since beginning Snippies, one day prior to 9-11-01, he has seen a growth that has been phenomenal, an interest level that has only skyrocketed, and now is worldwide with over 200 video journalists in 90 cities.  Using journalists to capture valuable marketing data and insight has led to a whole new scope of what is possible, and Ed explains to us during the show the advantages and how it all works â for market research, new business pitches, promos and more - tune in, tap in and grow your business!

This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you for only $10 a month.  Sign up for qAlias today!

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Need to start a national salesforce - want to only pay anything once your new sales people sell things?  Call 404 516 4204 to find out more.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

First things first â be sure to check out - http://www.webuildpages.com/cool-seo-tool/ - the folks at We Build Pages.com have put together a useful tool that allows you to learn more about how your site stacks up against what is out there, and shows you who to work with to increase your own SEO.  We love the way this works and look forward to using it ourselves.

Next up, we were joined by Peter Waldheim of WOMMA â the Word of Mouth Marketing Association (www.womma.org) â out of Chicago.  Peter filled us in on how the WoM industry is growing and how WOMMA is helping set some borders and standards to this wild west frontier.  Learn how to use WoM to boost your own business, what is ethical and what is not, and how to gain from the people you already have the attention of â to help them get you more attention â when they tell their friends.  To join WOMMA, you can email Peter Waldheim peter@womma.org.

Our Unique of the Week was Broderick Turner with Tiny Proof - www.tinyproof.com.  Broderick caught the âkeeping kids safeâ? fever when he took a CPR class, and letâs just say itâs been a full time passion since then.  Broderick joined us to cover the 10 tips TinyProof gives to parents, for keeping kids safe in the car and at home.  Did you know that almost all accidents that hurt children could have been prevented with a simple adjustment early on?  Broderick can show you how.  Great for home owners associations and for P&C insurance agent âsafety daysâ? â Broderick can show how to properly install and use a car seat, and then do a home check, all for very reasonable fees.  Having a $20,000 car and a $30 car seat doesnât make sense, does it?  Contact Broderick for more info â at Broderick@tinyproof.com

This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Be found at the TOP of Google anytime someone searches your name!  Control what the web says about you for only $10 a month.  Sign up for qAlias today!

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Need to start a national salesforce - want to only pay anything once your new sales people sell things?  Call 404 516 4204 to find out more.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Next up was our Business Booster, Doug McCrea, from Acquire Local.  McCrea has a long resume from the Fortune 500 and he cut his teeth as a direct mail professional, but to the delight of entrepreneurs the world over, left that world to form a company that brings elite technology and data research to the smaller, local merchant.  Seeking those who have a need to drive local traffic in the B to C forum, McCrea and his company have a proven formula for success that brings targeted, interesting, double opted in traffic to your doorstep.  No need to worry about spamming your customers through their methods, in fact, just the opposite â theyâll be asking for more, and youâll be there to provide the services and products they need.  Give them a call today â contact sales manager Mark Steinbach at (773) 583-6910, or msteinbach@acquirelocal.com

As Unique of the Week, we had the revolutionary company, and amazingly articulate guest, Kendall Borchardt of Capital City Financial Advisors on the show â and they are working on things that help a realtor, a CPA, a CFA and other investment advisors grow their businesses.  Borchardt described how CCFA works in a variety of ways to help financial professionals better serve those they work with, and to grow their own businesses while doing so.  Borchardt explained in easy to understand terms, this very unique approach that leverages some out of the box thinking. 

Essentially, CCFA partners can leverage for their clients equity repositioning â or the ability to invest against your homeâs equity in retirement planning, college savings and more â plus the ability to provide advisor channel mortgages and allowing the financial professional to be compensated for advising the largest single financial transaction of the clientâs life.  This all leads to better client retention, cross selling opportunities with very little extra work and a certain added revenue source.  Contact Kendall today to find out more.  kendall.borchardt@ccfgusa.com

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  On this show, Jeff Paige of Bluetree Technology Group filled in (www.bluetreetech.net)

Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Need to start a national salesforce - want to only pay anything once your new sales people sell things?  Call 404 516 4204 to find out more.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

In todayâs episode, hosts Lee Kantor and Andy Greider tackle the top reasons why businesses fail â and what you can do about it.  For more information, be sure to listen in â not only do Lee and Andy cover the top things that sink a business, but also the best resources to help get around those issues.  From  poor planning to bad staffing, from inadequate time management to inconvenient physical location â to much more â there are a myriad of ways your business can sink (or learn, and swim.)

One of the top reasons businesses fail is solved by this weekâs Business Booster, Lee Doernberg of Liquid Capital.  (www.liquidcapitalcorp.com/ldoernberg)  Lee takes us through what factoring feels like for a small business owner, what makes his company a very unique and strong option over the many online âvolume drivenâ? factor-ers online, and what forms factoring can take.  We were surprised it is much more than just accounts receivable financing â and that he can work with people from small startups to larger companies, even on an international basis.

Unlike a bank, factoring agents do not examine the business ownerâs credit â they do that for the person they are dealing with â the payee of the invoice or purchase order.  This means they can often say yes when the bank says no, at a rate of somewhere around 3% for each 30 days outstanding.  As a small business, doesnât it makes sense to let someone do the relevant credit checks, the manpower on the collection and turn over 70-80% upfront and then a total of at least 90% on the backend (if the invoice takes 90 days)?  Work smarter, not harder, with factoring.

From there, we moved onto our Unique of the Week, Penny Haynes of www.1stpod.com and www.onlinecommunitymagazines.com.  Penny is amazing â a smart woman who has been a programming, designer and problem solver and is now helping business owners grow their organizations online with podcasting, vcasting, blogging and now online community âmagazinesâ? â which need to be seen to be believed.

Penny has been responsible for the dramatic growth of some businesses we know, including the launch of www.ivwcc.org with Jerrilynn Thomas and helping with PodCamp Atlanta 2007.  She is articulate and knows more about using Web 2-3.0 technology to promote businesses than most people will ever glean, even in a decade or more to come.  If you want to meet someone with a full scope and scale of how to leverage this powerful asset, speak with Penny today.

Beginning with Ruth King â author of âThe Ugly Truth About Small Businessâ? and âThe Ugly Truth About Managing Peopleâ? â plus owner of Ribbon and iBusiness Channel â we learned from true experience.  Instead of basing her books in theory, she chose to highlight 50 case studies of ânever saw it coming, it could happen to youâ? small business traps and pitfalls in her first book, and then in the second, the same approach for managing people.  Ruth is articulate, full of sage advice and a success story herself â please download the show and check out what she brings to the show and to her viewers on the iBusiness Channel each week.

Next up we had Woodsson Woods of Woods Business Group as our Business Booster.  For those either looking to buy a business or sell a business they own, these is often a lot more involved than first meets the eye.  Woodsson puts together the team â presale/buy, during sale/buy and post sale/buy that gets the deal done.  In his line of work, thatâs the best deliverable you could ask for â that and to do so with deep understanding and integrity, which Woodsson brings as well.  During the Business Booster segment, Woodsson outlines the way in which his company works and what to expect if you ever want to buy or sell a business.

Finally, we had our Unique of the Week â and WOW!  What a concept!  What a personality!  What a game!  Amanda Brown, dating coach and creator of Playing the Field Card Game, Workbook and book, was our guest for a lively and free wheeling interview that really took the studio by storm.  Tune in to learn more about what it means when she tilts her head or he raises an eyebrow.  Tune in and learn how to get from first base all the way around to home run in Amandaâs conversation starter (and continuer) game Playing the Field.  And finally, hear about the amazing kisses at the Emmyâs â all due to fairly innocent knowledge of the game â from the Bachelor and more.  Buy the game today and play tonight.

Our studio was boiling by the time this show was in the bag â we learned a lot about good business, bad business, buying business, selling business, monkey business and âthatâs none of your businessâ? â all in one show.  Thanks for tuning in and be sure to catch next week, when weâll be back with more top guests and business building topics.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Need to start a national salesforce - want to only pay anything once your new sales people sell things?  Call 404 516 4204 to find out more.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Our Business Booster was Amy Otto, of AFLAC, who is a powerhouse, and also hosts Atlanta Business Radio on RadioX.  She is a mom, a chef, a passionate SpoungeBob advocate, an ardent advocate for better healthcare and Kenny Roger's biggest fan.  None of that interferes with her zeal and vigor, the light that shines in her eyes as she talks about her new work with AFLAC.

Amy left a huge successful medical lab and research company to work for AFLAC after seeing how the new technologies were progressing but weren't making it far enough - and she knew she had a chance with AFLAC to help from the core out.  In this episode, she covers how AFLAC helps businessess, helps employees, which plans there are - we like the Cancer Plan - WOW! - and how this costs employers nothing - in fact, can save them 7% on FICA even.  Amy is the one AFLAC agent who can explain the "why" better than anyone else I've ever met - and she will help you make your company a better place.  Drop her a line and ask for a free consultation.

Our Unique of Week, was IDV-Systems.com CEO Lance Edelman.  Lance, Lee and I all strived towards boiling down a complex idea - that of securing your applications from a central source, instead of each application having it's own measures, into laymen's terms - or at least ones Lee and I could understand.  Lance did a great job articulating why this centralization is helpful, how it reduces points of failure and hacking, as well as lowers ongoing administration costs.

Although none of us want to admit it, we all have gaps in our security on our programs, in our infrastructure and within our organization.  Lance and his team will assure the logistics and the flow work properly with no change for the end user.  Be sure to tune in and get some sage advice on how to make a better password - it is not as hard as you'd think - no need for remembering wierd U8what4lunch type deals...instead, tune in and learn from a 26 year IT vet, who is repaving the block on this trip around.  Contact Lance to learn more.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Need to start a national salesforce - want to only pay anything once your new sales people sell things?  Call 404 516 4204 to find out more.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Rushing around from the Urban Professionals networking event to the show led to a full morning, but my batteries were instantly re-charged with the energy in the room during the show.

Co-hosting a show with Amy Otto was such a delight, as she is the consumate professional and is tremendous at delving deeper into a guest's personality and raison d'etre than most good feature reporters.  Be sure to check out her questions as she draws out the inner Jerrilynn.

For my part, I was thrilled to be in the studio with 5 such powerful women.  WOW!  What an amazing consuit of energy, ideas, advice and power networthing all in 30 minutes.  Be sure to listen in - and if you want to know more about what you are missing - or want to ability to networth with Jerrilynn, Nicco Duncan, Sandy Lomas, Penny Haynes and other high caliber women business owners, check out www.ivwcc.org 

I can say I will be joining up within the coming month - yes, men are allowed, as long as we can play nicely on a field we don't dominate...

Thanks to Amy and to all the guests for having me on the show as co-host - I can't wait for the next time Lee is unavailable.

Join us for Dan Boaz who talks "healthcare to benefit ALL without government involvement" - and Larry Block of MMT - shows you how to reach people on the device they carry 85% of the time

Ok, folks, so it was the 1 year anniversary - we passed 50 shows, and we hosted 142 guests in this past year!  Wow!  What a milestone - and we share with you, in case you missed them - the top 10 shows, top 5 guests and the 4 specialty shows.  Links available at:

http://uip.libsyn.com/index.php?post_id=261812

Joining us in the studio as this week's Author/Business Booster combo was Dan Boaz, who has written a very practical essay about how to save the health care and insurance debacle in the USA without government involvement.  Boaz has a 5 step program,  outlined below, but please download his pdf for his full opinion and reasoning.  The program's five steps are interdependent. 

Step 1. Eliminate health insurance in the workplace making all health policies individual or family owned.

Step 2. Require that individual and family health insurance become mandatory like auto insurance.

Step 3. Insurance companies must institute a policy of guaranteed insurability for all applicants.

Step 4. The major medical part of individual and family health policies must be changed.

Step 5. Continue to make health insurance policies non cancellable and affordable by the insurance companies.

In our second segment, we had another segue-way guest â both Business Booster AND Unique of the Week â Larry Block of Mobile Marketing Technologies.  Larry shared how cell phone text messaging, coupons, alerts and other opt-in driven information can benefit both the cell phone user and the business or messaging entity. 

Accessing the one device Americans have on them 85% of the time, 24-7, makes the most sense.  Sending to email and to voicemail are slower, less reliable and make the info received far less valuable.  From sending text alerts to students in cases like the recent Virginia Tech and Deleware State gunmen and shootings to reminding patrons of upcoming concerts, the potentials are fairly unlimited.

Be sure to check out the ways in which Larry can help you promote your business in a green manner â no trees are killed to send a text or coupon message on the cell phone, and it stays with the patron wherever the phone goes.  No more forgetting coupons, no more missing events.

Thanks for making us grow the way we have in the past few months, and in our first year.  If you listen, and know people who could benefit (87% of small â medium sized businesses can) â please forward to a friend.

Thanks!
Andy and Lee

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Need to start a national salesforce - want to only pay anything once your new sales people sell things?  Call 404 516 4204 to find out more.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Lee and Andy began the show talking about how to go from networking - to netweaving - to networthing - the three levels of networking now being discussed.  What begins with "how can I help YOU?" turns into "who do I know who can help YOU grow?" (netweaving) and then into "How can WE ALL gain traction and GROW as a result of this conglomeration?"

Our Business Booster was Jeff Paige of Blue Tree Technology, and he gave Lee and Andy plus our packed audience in studio a lot of great tips to improving the performance of their PC, what NOT to do in a meltdown and also previewed his remote monitoring service - which seems like a very pro-active manner in which to make sure you don't run into problems.  Jeff is extremely personable and easy to understand, which is something all too rare in those who are technologically proficient.  He speaks English - not Geek - and he even walked Lee through the intricacies of how to get better performance from his PC.  Check him out in the interview, learn more and then give them a call - when you have PC Problems and don't know what to do, call 770 849 - BLUE.

We moved from high tech fixes on to high tech, yet organic, childcare, right here in Atlantic Station, opening in early 2008.  I met Crissy Klaus about 6 months prior and knew once things began to grow, we'd want her on the show to speak about the new FIO360.  Meaning "to become" (Fio) and 360 meaning "whole" - the name makes sense, especially when you hear what this amazing undertaking encompasses.

So, what's the big deal?  From kid-sized entrance doors, to 4 stage security, from organic meals to family dinner packs to go, from everything being based in nature to a pyramid staged program that takes children through and prepares them well for schools like Waldorf, Montessori and more - this is an amazing facility.  In addition, Klaus is helping amortize the cost of the service to be competitive with other facilities by adding all sorts of extra residual and helpful resources.  Be  sure to go to the website and download all the info you can - and get on the waiting list - which can only grow to a little over 250.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Need to start a national salesforce - want to only pay anything once your new sales people sell things?  Call 404 516 4204 to find out more.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

From marketing your business with what you already know, and a few more tips from hosts Andy Greider and Lee Kantor, plus the power of our Business Booster - renowned CRM expert from Profiling Solutions, Alanna Galiano and CEO of our Unique of the Week, Fast Pitch Networkingâs  Bill Jula, we have another show full of information on how to grow your business and your brand, plus how to keep up with the changes in technology and make your mark online and off.

Lee and Andy began the show by talking about the many things we have available already to help jump start marketing right out of the gate in a new business  - or from now on in an existing one. 

Things we forget we know include - knowledge we have to share with potential customers â just because you know something doesnât mean everyone else does.  Donât neglect or forget your network of friends, neighbors, old co-workers, church, etc.  Be sure to pick locationsyouâre your business that engender cooperation and synergy and community involvement.  Work on immersion and partnership branding and educational efforts.  Donât try and sell â try and help and sales will come.  Work on how to grow through the internet â two of our suggestions are â www.fastpitchnetworking.com and www.qalias.com.

Weâve brought you another Business Booster that can help organize your data, improve your sales, but perhaps more importantly, help you understand how to connect with customers on a regular, ongoing and beneficial basis.   Alanna Galiano with Profiling Solutions has a plethora of experience in the field, is a nationally known speaker and works with companies in a consultative manner, assessing their needs, goals, and business drivers in order to help facilitate what CRM solution to suggest.

Working with all the major players makes her able to help on all levels, and having strong partnerships and knowledge of who else is excellent in the space makes her an invaluable resource for your business.  Listen in as she tells us what the common mistakes are in CRM purchasing, how you can migrate data from one CRM to another and how she has helped clients succeed.

Next, we were joined again by Bill Jula, CEO of Fast Pitch Networking.  And yes, weâre smitten.  We love what Bill is doing â and the proof is in the pudding â the event we held Wednesday the 12^th was proof Atlanta is understanding Fast Pitch and will be soon on track to grow wildly and take FP in this area to a new level.  So, weâve described Fast Pitch as a combination between Linked In, You Tube, PR Web and Happy Hour â and Bill Jula takes some time to discuss with us how the whole model works, specifically focusing on the PR model, and what that brings to small business owners and others setting up a profile.

Allowing for multiple profiles (assuming separate email addresses), Fast Pitch members can promote more than one business and can use the PR mode for each â up to one press release a day that hits Google News, Yahoo News, the inbox of thousands of Fast Pitch members and specific press outlets, if chosen.  The large amount of fresh content has Fast Pitch releases often ranking overtop of the wires like Reuters and AP, and the niche focus of the members assures most often that the releases arenât buried.  Tell us one other place you can get top listings in Google News and Yahoo News without spending thousands per month?

With a scope and scale of current tools and more on the way, we wholeheartedly suggest a good look at Fast Pitch â and tell Bill that Lee Kantor and Andy Greider sent you â we want him to know you found out about Fast Pitch here.

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 This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Need to start a national salesforce - want to only pay anything once your new sales people sell things?  Call 404 516 4204 to find out more.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Everyone is concerned about benefits - and about lowering costs and keeping their bases covered.  In companies with 100 and less employees, keeping up with changing laws, exceptions, rules and more is the job of one person who wears many other hats.  Often, assumptions are made that can cost the company thousands if not more in potential losses.  E-Ben Concepts takes a very logical approach, educating clients on the pitfalls, and taking over the responsibilities.  Blake Watts joined us and shared what makes his company different, and some of the dirty secrets of what happens in many cases with COBRA, with FMLA and with other compliance gone bad.  He also spoke about how his company has saved between 70,000-150,000 a year for some accounts.  Listen in to find out more - and Google the name Blake Watts for more info, as he had already met up with our next guest.

Googling someone's name for info about them - it is becoming a common occurance.  So, what control do you have about what comes up about you?  Up until recently, not much, unless you had the money to do a pay-per-click campaign and the wherewithall to make it stick and keep you near the top.  Along comes QAlias, with a $10 a month solution to assure you top #1 positions on Google each time someone searches (as well as Yahoo!)

Our Unique of the Week, QAlias co-founder Charles Fellingham spoke about the importance of being able to position online and how his company helps this happen.  Constantly evolving and growing, QAlias will soon be able to drop backgrounds in for larger organizations or companies that want a branded look.  Currently, the monthly fee gets you top ranking, a bio page, a business card page and a bulletin that works as a blog and an email blast center.  Not shabby at all - in fact, we recommend this to any small business owner - it can save you the next time you forget or run out of business cards, or want someone to find you amidst all the internet clutter - sign up and then tell them to Google you.  Try it - go there now and type in Andy Greider.  Then check out the top link.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Need to start a national salesforce - want to only pay anything once your new sales people sell things?  Call 404 516 4204 to find out more.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Quick, raise your hand as high as you canâ.now raise it a little higher.  Did you?  Then how was it as high as it could be the first time?  Carlton Reed began our show getting us past canât, making us realize most canâts are wonâts.  Carlton inspires, educates and motivates because he relates so well to people.  A communicatorâs communicator, he is sure to please any crowd, and raise those goosebumps.  But unlike most companies, Carlton isnât a once a year fixture â he comes back to make sure the work is still being done, the goals are met and surpassed â indeed, he lives up to the name of Great Expectations.

Our Business Booster guests, Kyle Johnson and Nick Mazza are enterprising altruists who wanted to find a way to beat the pay-per-click â and they have with adgridwork.com â which is more like trade-per-click.  In this model, registered users submit an ad, and then in return for their ad being posted on other sites, they post ads on their own.  The return and reward is easy to understand â scratch back.  There is no money or affiliate payout â which makes plenty of sense to us.  They have also created reviewback.com â a site to help promote blogs â one blogger reviews and promotes another and after a few times, exposure is greatly increased.  Both these ideas can help tap in to tens of thousands of sites and hundreds of thousands of eyeballs each month â what a way to boost your business!

Our Unique of the Week is perhaps one of our favorites ever!  Wow â what a great idea.  Sometimes you just see a need and you fill it.  Craig Van Pelt, co-founder of PlantMakers.com found a need to help people who had lost their valuable soil in the area near Chernobyl in Russia.  Being a lifelong entrepreneur and innovator, through testing, he adapted an industrial technology formerly used for things like bilge pumps on ships into a solution to the challenge being faced.

After obtaining a patent, he saw a way to leverage this and help alleviate other issues.  In one of the most environmentally friendly and green moves ever, Millenium Soil helps plants grow in a self contained pouch â eliminating regular soil and reducing watering to about every 2-3 months or perhaps less.  When the Millennium Soil crystals come in contact with water, each crystal acts as a powerful sponge, absorbing hundreds of times it weight in water. As the crystals absorb water, they actually âgrowâ? to about the size of a nickel, and appear like globules of crystal clear white Jell-O. This technology has quickly been spread across many industries â from pet store wheat grass kits, to year-long tomato packages on the consumer side â to where they began â renting live plant centerpieces to restaurants, hotels, country clubs and caterers as a cost efficient alternative to cut flowers.

In the hotel sector, customers include virtually every major hotel brand such as Hilton, Sheraton, Ritz Carlton, Marriott, Double Tree, Best Western, Embassy Suites, Ramada, Holiday Inn, etc. In the restaurant sector, service ranges from both chains and independent restaurants ranging from fine food to fast food. 

Hotels also are now employing Garden Suites â where plants are lavishly added to rooms to give them a real nice at home touch â and bringing plants to the one area of hotels that they never have been practical before.  This helps hotels sell more than sleep â not a bad ideaâand pretty darn unique.  PlantMakers splits the upcharge on the rooms and provides the products at no cost.  What a deal!

This is the most unique solution for using plants in places and in ways where regular water and soil canât be used.  Amazing potential â and about to franchise, PlantMakers is making a difference!

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Need to start a national salesforce - want to only pay anything once your new sales people sell things?  Call 404 516 4204 to find out more.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

In this week's show, we spoke with two pioneers in a new space - that of making social and business networking come together, and creating a new realm (each quite differently from the other) in which networking becomes not only a lead source and business growth tool, but a business in and of itself.

Opening the show, we discussed some networking do's and don'ts - some things to be aware of - mainly that this isn't a silver bullet and there is the netWORKing part to it.  In order to get back, you need to put in good effort.  Remember it is about the other person - they are the ones you need to have concern for - if you worry about you first, you will not network well, and your returns will not come back around.

To begin  the guest call, we were fortunate enough to be joined by Adam J. Kovitz, of both the National Networker and of the RNIA (Relationship Networking Industry Association.)  Kovitz began with explaining the theories behind the RNIA - a new body being created to help bring some order and some standards to the networking space - especially in business.  In addition, the site will feature a bevy of educational materials - from a myriad of angles.  CBOK's - or Common Bodies of Knowledge - will be soon available for 10 or more different areas that are important in networking and weaving.    In addition, the site will feature recruiter resources, investor resources, consultants, education and even governmental aids and advice. 

Kovitz is also in charge of the National Networker - both a newsletter as well as website portal for all Networking activity throughout the United States. Subscribers can read about Networking success by geographic area, profession or general interest without the hype, nonsense or sensationalism.  Additionally, The National Networker provides information and resources to both business as well as membership-based organizations.  What makes TNNW so unique is the emphasis is not on the usual stream of Networking tactics but on practical Networking strategy for business as well as Networking as an industry.  This approach is something Kovitz explores in greater detail in our conversation.

In the second half of the show, we were joined by Bill Jula, CEO of www.fastpitchnetworking.com - a site we've raved about on the show before as we see massive potential for companies to expand reach locally and internationally, in on and offline forums, with many tools to assist many different needs.  Check out the site, and listen in to Bill's interview to find out where things are heading - we personally love the PR function (it is how you are reading this post) - and the integration of Web 2.0 (podcasts, video, blogs and more.)

Tune in next week as we'll have another awesome show for you to enjoy, with more tips on how to grow your business, save monthly money and even crack a smile or two.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Andy and Lee begin the show talking about companies, recommendations and tools to use to help grow your small business, keep costs low each month, and maximize each dollar you spend in advertising, marketing, sales and even for things like printing and shipping.

With the focus being on finding, hiring, training and then effectively outfitting a sales team with proper tools, Lee and Andy then turned to sales training and came up with some resources for those seeking to help increase effectiveness of the current sales force.

Then we turn to the sales guru's - on today's show, we have two of the best.  First, John Dynes, a veteran with over 20 years in sales management, talks about his product, Sales Smarts.  Driven from a "I saw a need" standpoint, Dynes and his team drew on experience and solved a problem they say each day.  "When you have salespeople who are arbitrarily assigned regions, verticals or accounts - it dramatically decreases your effectiveness and your sales numbers," said Dynes.  "We decided to help organize the sales effort and distribution of leads and resources more efficiently, so once training ended, there was a next stepping stone towards bigger profits."  Dynes also has a tool to assist retail companies in site selection and provides companies critical data to assure them the ability to grow in those tender first months.

So, we've covered training and outfitting the team, once together, with the best tools possible.  Now, what about finding and placing those top talents in sales?  They don't grow on trees, and they aren't always obvious.  Jim Aden of Hire Golden asks the question - if you could clone your top sales people or begin a team from the ground up that was high end talent - would you want to?  What if that recruiting effort didn't cost ANYTHING until the new people began to sell and produce profits?  With a selection process geared towards finding top performers, Aden's company is providing a powerful solution that solves many issues. 

"Each sales manager we talk to is thrilled - they get to clone their top people, in a 100% pay for performance model," began Aden.  "They don't pay for the recruiting, analysis, selection or placement - they only pay when the employee begins to sell."  And do most sales managers like the approach?  "Oftentimes, we can't begin the process fast enough for them.  This is a no risk, easy to implement process - it takes less than 7 days to develop the webinar, find the candidates, show the webinar, do the psychometric analysis and return the results.  From there, a hiring manager can have a team selected in days."

Wow, what a show!  We brought you the best of the best today in building a new sales force, as well as growing your small business.  Truly living up to our title as a business growth solutions show.  If you know someone in sales, do them the favor of forwarding this show to them and helping them improve their business.

Don't miss next week's episode on how networking can improve your business as we bring you three industry leaders who will help you learn the best methods and resources, as well as the most time efficient tools.

A quick shout out to Capn John in Crystal River along with his crew for a great time last week snorkeling with the manatees, and to Timothy Ferriss for his inspiration in The 4 Hour Work Week.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

As our Author and Blogger, we had on John Jantsch, author of : Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide, a book that has really boiled down marketing into a system, into something many people can understand.  There is no smoke, no mirrors involved in this book - simple, to the point and yet, thorough, Jantsch provides practical "how-to" examples that most other books miss on.  This book is targeted to the small-medium business owner who wants to improve their own tactics and procedures in marketing - and comes highly recommended by us here at UiP.

Our Business Booster believes it doesn't matter what stage your business is in, you always need something else, something more than you have at your fingertips right now. Whether you are a start up company and it"s your first, second or third round of raising capital, or you just need more clients, it seems hard to find the right resources to launch to the next step quickly.   What if you have an idea and feel you can make millions (but you don't know what you need to get it started), and could get the knowledge you need?  Want to know more - tune in as Atlanta Club President, George Ishee talks about CEO Space -  a place where you can surround yourself with seasoned CEO"s and investors who can accelerate your ability to tap into a large pool of resources to get what you need quickly. 

We ended the show with another entreprenurial talent as our Unique of the Week.  Back just after dot.com went bust, the web was finding a new way of going boom - and Michael Valverde and his team saw a need â and have not only met it, but exceeded it in the past 3-4 years.  Chain Reaction Ecommerce has developed CRE Loaded, a unique, complete online store/shopping cart application. CRE Loaded delivers a host of powerful features in one stable Open Source application.

Next week, we'll be on vacation, but will be seeking more great guests and ways to grow your business.  We'll be back the 16th with more business growth solutions, on Uniqueness is Power.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

We began the show talking about increasing your personal visibility online, and what we've found to work well.  Currently, when someone meets you, one of the first things they are likely to do, is google you.  So, what happens when they do?  If you don't come up in that first page, or there is old or worse, bad, information out there, it can reflect poorly on you.  This is the first deep impression people get of you, in many cases.  So, what can you do to make that impression as controlled and positive as possible?  Listen in (or read the article) to find out more about how to be the top listing in Google, leverage Web 2.0 technology and network online like a pro.

Our Business Booster for this week is Carrie Lubus, with Dale Carnegie, a name most people will recognize, and often assiciate with public speaking.  Dale Carnegie has grown into much more than just the book, "How to Win Friends and Influence People."  These days, a holistic effort roots in business growth basics and expands from there, offering people the knowledge, skills and practices they need to add tremendous value to their businesses.

Next up, we had the Lending Tree for Autos -  and just like when lenders compete, when dealers compete, you win!  Our Unique of the Week, BestCarNow.com CEO Bryant Hinson, has very interesting 48 hour, reverse auction model, and bestcarnow.com has already latched onto Atlanta and is seeking to expand into other markets as well.  The idea of leveraging need to sell from dealers versus best deal sought for least expanse of energy for consumer is being played out well at Bestcarnow.com - check them out, both from a consumer or investor standpoint.

Next week, we'll have on author John Jantsch from Duct Tape Marketing, Business Booster George Ishee from CEO Space and Unique of the Week, Michael Valverde from CRE Loaded.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Rich Swier, an entreprenuer's best friend, runs the blog called Pros and Cons of Hitchhiking, focusing on young companies growing ideas into a business and businesses into a living.  Pros and Cons is not only a Roger Waters album, a great resource for growing your new business.  Be sure to check him out at: swier.blogspot.com for lessons, advice, historical anecdotes and his book of the same name.

Our Business Booster was  Jon Starets of Smart Reply.  With over 2 million cell phones active in the American market (that"s a staggering 66% or more of folks who have phones) â it is no surprise to see many companies vying for control of the marketshares.  Every demographic and age person uses of cell phones. They represent easy one-to-one communication, and they can do so in many ways as they capture both voice and data transmissions. For personal use, this means quick videos and sending pictures from events.  But for retailers and direct marketers, cell phones represent a huge new opportunity.  Smart Reply, a company who has been at this a lot longer than most, is making a significant difference in Voice Marketing, Text Messaging and more for their clients.  Be sure to check out their services, which are economically priced and efficient, as well as eco-friendly. 

As Unique of the Week, we were joined in studio by Kim Gocke of portalhood.com - a very cool concept for HOA's or civic and non profit orgs, who seek to eliminate or at least subdue issues around having volunteers both produce content and upkeep that content for community bulletins, webpages and blogs.

Before PortalHood, members of neighborhood associations and local organizations had to rely upon newsletters, phone calls, and face-to-face meetings to obtain information. Too often, however, the news was old (the event already occurred) before members received notice. Group websites, too, which everyone applauded in the beginning, gradually became as interesting as day-old bread. The announcement about the Christmas gathering remained through the summer because maintenance fell upon the shoulders of one or two individuals who were too busy to take the time.

Everyone is busy, but community and group members must be informed. PortalHood satisfies the need to exchange timely news quickly and easily.  Learn more about this great service.

Join us next week for John Janstch of Duct Tape Marketing, for Carrie Lubus with Dale Carnegie and for Bryant Hinson with BestCarNow.com.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Right after Lee and Andy finished giving tips on how to grow your business online through blogging, we spoke with Harrine Freeman, author of "How to Get Out Of Debt, and get an A Credit Rating - for free"  Knowing that credit ratings are at the heart of the first 2 years for a small business, we brought in Harrine Freeman as our first guest on the authors, speakers and bloggers section.  Harrine knows firsthand how hard it can be to be in massive debt - and then break through and build a business.  She's proof in the pudding - check out this interview for great tips on how to eliminate debt in your life.

Next up, we welcomed Sandy Richardson of the Gwinnett County Chamber of Commerce, who filled us in on how a CoC helps build a business, and in particular, how the Gwinnett Chamber is doing some things to stand out among Chambers, and help the Country live up to the motto "Success Lives Here."

Our Unique of the Week, Radar Sign's Charlie Roberson, was a delight to speak with.  With life rushing by us faster and faster - and who doesn't think that's the case - what difference does a few mph make?  Well, for RadarSign, a few MPH slower is the name of the game, along with increased safety for pedestrians, animals, children, others.  By alerting neighborhood speeders to slow down, the folks at RadarSign are making significant progress and helping lower traffic incidents in neighborhoods, office parks and industrial parks.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

What a great show once again...mainly thanks to our great guests and the cool stuff we get to cover each week.  Lee and I are having a blast meeting such wonderful people and getting the chance to introduce them to you.

Our power duo this week was Business Booster Sarah Hathorn, with Illustra Image Consulting and Jodi Pierce, of Alphagraphics, the Unique of the Week.  These two powerful and dynamic women will make you see your business and your own image in ways you might not before the show - lots of great info from both, and a real asset to have them on the show.

You only get one chance to make a first impression and Sarah Hathorn will make sure you make the best first impression possible, from the time you meet her, going forward.  A veteran of corporate America, she brings lessons learned there, and a candid, but kind approach to helping people improve their daily image they portray to others.  From a 65 color palette designed directly for you, to more advanced courses, she does amazing things for clients.

Jodi Pierce is not your typical franchisee, but she is typical of those at AlphaGraphics.  Wielding a financial background running through Legg Mason, AGI, Ernst&Young as well as some banks, Jodi has grown the two Alphagraphics she owns to heights most people would have considered impossible.  She uses high end technology and great customer service to do so.  Perhaps the most interesting thing she said about her success "I am the ultimate consumer - and that makes me able to provide great solutions for those trying to market their products."  Indeed!  Working on various aspects, including design, printing and communications, Alphagraphics is truly unique among printers and capable on many levels - listen in for more info on how Jodi can help you, inspire you and make your business a better one. With locations in Buckhead and Duluth - they can help in Atlanta or around the country.

Lee and I also cover in the first ten minutes a hiring solution for 1099 contract sales employees (those on straight commission.)  One of the main issues for hiring managers in these companies is the low retention rate and even the quality of the hire.  (two things intrinsically linked)

Hire Golden has come up with a solution - that does search then does qualification in a unique manner, then does placement - with NO cost to the company UNTIL the new hire begins producing revenue.  The company or hiring manager pays a percentage of the employee production each month, ongoing, as compensation.  Most people we've discussed this with love the "found money" aspect to the model.  Pay as you play is a very attractive way to build a 1099 sales force.

We'll be taking a break next week and be back the week of the 12th, with our new section, Authors, Bloggers and Speakers...until then, We'll See Ya!

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Sometimes referrals are welcomed, but all too often in lead groups, the leads are at best tepid, or lukewarm.  It makes those early morning meetings hard to justify.  But our Business Booster this week, David Alexander of Referrals 4 Life, has been on a mission to help educate, help improve and help actively turn your sales force's biggest lead source to referrals.  Listen in and find out how your company can benefit from a man who has been, for over a decade, fueling all of his actions and massive business success, through referrals.

Our Unique of the Week, Jason Syzdek from Jaymunda, really gets "it" - that proverbial and often elusive piece that eludes websites and online marketing.  Working as the small - smedium - medium businesses best online friend, Syzdek and his talented, diverse crew make sure that you don't rely on the adage of "if you build it, they will come."  Combining excellent design, linear creativity and high end functionality, along with a process that ensures both accountability and flexibility, Jaymunda is a breath of fresh air for smaller businesses who need both a website that looks good, that functions well and that drives traffic that converts to sales.  It's that simple, folks.  Check out Jaymunda's white paper, as well.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Our Business Booster, Bob Hill of Hill Corporate Partners took an area of business we all dread (moving) and made it simple.  Bob discussed how he functions as a buyer advocate and works to bring the best deals to the table.  No matter your "relationship" with your landlord, someone like Bob almost always helps, and is paid by the landlord, not the client.  So, why wouldn't you do this?  No reason - just be sure to find a good agent - and to know what one sounds like - check out Bob on our show.  In addition, Bob heads up a group of turnkey resources - from furniture, to telephone cable/systems to IT Infrastructure - who all help make your move a smooth one, and who work seamlessly together to make moves happen fast.

Next up, as Unique of the Week, we found a great new company that serves the SOHO (Small Office, Home Office) crowd as well as small-medium sized companies and the entreprenuerial DIY (Do-it-Yourself) crowd.  Founded by Lenny âInkmanâ? Greene - who has been in the imaging business over 30 years - and built three companies from the ground up - FreeInk4Life is pretty amazing.  Most of the DIY kits weâve seen from here all have a few fatal flaws â mostly low quality ink, or hard to follow instructions (or no instructions at all, even!)  In addition to providing a world class series of instructions on cd-rom and updated online, the FreeInk4Life system includes some other amazing perks (now and ongoing, as in âfor life.â?)  The kit is in an easy to carry, easy to work from briefcase style box.  All inks are top quality, and run the gamut from photo to dye and pigment inks â and are all in 65 ml bottles.  There is an included tool kit and no syringes, either.  Guesswork of where to drill each cartridge is eliminated, and this makes the system easy to use, while the 3 ml delineations on the bottles make overfills and miscalibrations a thing of the past.

• But the REAL kicker is holding true to âFree Ink For Lifeâ? - unlimited free ink for life (including the pigmented/archival ink) â and you can re-order your free ink online any time 24 hours a day @ FreeInk4Life.tv

This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Next we turned to the Millenium kids, and those Gen Y and Gen X'ers who seeks interactivity above all else and who understand the internet is a tool that connects them to the rest of the world.  With us, as Business Booster, was Carter Harkins, of CrowdAbout.Us, a module used to monitor and respond to podcasts in video and audio form, as well as the more common text posts.

Finally, our Unique of Week is solving emissions issues, keeping school busses and interstate commerce running and increasing fuel efficiency.  Ranging from consumer products for gasoline engines to closed crank high power diesel engines, World NCI provides a solution to the waste sent through the blow-off tube in an engine.  Looking like a combo between a maraka shaker and a water bottle, with a tube attached, this device seperates the heavy and light hydrocarbons and sends the heavy (waste) to the bottom of the "water bottle" and the light (still good) back into the engine.  Results have varied, but a 4-5% increase in gas mileage seems nice with gas prices staying at or above $3/gallon.

Take a listen and see what YOU think.  This week's show was a lot of fun and brought out some great information.  Thanks to our guests, and until next week, we'll see ya.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

We began the show with some talk about what makes an idea in marketing "sticky" - there are six essential characteristics, according to Lee's research in the book "Made to Stick" by Chip and Dan Heath.  An amazing book, this is one of those "must read" and "should understand" books for all marketers as well as those who want to do their own marketing.  We encourage all folks who listen to this show to pick up a copy - you won't be sorry.

From there, we picked up with our dual agent guest:

Although we doubt print media is "going away" completely - there is certainly a lot to be gained in making publications available online.  And having both can be beneficial in cost savings and increased value for advertisers, as well.

After some research and comparing Blue Toad's services with the others out there who take pubs online, it turns out that perhaps there is such a thing as a free lunch - and even snacks, as well. 

Companies double up well as Unique of the Week AND Business Booster when people ask "how can you do THAT for so LITTLE - so there we were with Brad Wriedt as a guest who does it all.

Turns out not only is there no set up fee (competitors charge 5k up to 50k), but the cost is $3 for uploads per page - where others charge 3-10 a page (Brad even offered our listeners a .25 cent discount - use the promo code - coupon code SYBL)   

So, there had to be a catch, right?  Charges for streaming video or links or hosting or something?  Nope - $3 (use SYBL and get it for $2.75) and Blue Toad does all the work.  In addition, all ads are hyperlinked and so is email - giving advertisers in the publication a chance at double value, and through some new twists, even a ROI tracking option.  Plus streaming video is included, so is Flash and other components competitors to Blue Toad charge (a lot) extra for. 

Drop Brad an email and check this service out - it will blow your mind - but not your pocketbook - and bring more value to your readers and your advertisers.  Now THERE's a Business Booster that is truly UNIQUE!

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

We began the show with Yoshi Simms from The Publicity Formula, someone helping companies go beyond the normal scope of public relations, and take on the full world of publicity - she does work that includes helping clients get on radio, on TV, into public speaking engagements, and more.  Plus, she coaches clients on how to do all that as well.  Get in contact soon, or sign up for a teleseminar, and Yoshi will be showing you the way to public exposure that will grow your business quickly.

Our Business Booster, Joe Beaulaurier, from PR Web, showed us how individuals can post their own materials onto the web, and how web press is much more widely received and spread about than the older models we've grown up with.  Using case studies and examples, Joe outlined for companies ways in which the PR Web (self publish) and the PR Web Direct (publish with assistance) models work - and how people can make web press a helpful business tool.

Then we were joined by Unique of the Week, Sherry Wheat of TeleSales - who walked us through how her company has placed an exciting, prosperous and distinct twist on the tried but sometimes tired industry of telemarketing.  Full of tips and ideas, plus practical applications, this interview may help you revisit how to use telemarketing to improve customer relations and set appointments - plus more.  Sherry showed how when this is done properly, it really brings a huge boost to business.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to andygreider@comcast.net.

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Next, Stacy Land who is a Knowledge Management consultant, joined us to discuss what KM is - no one knows - but she did help ascertain how it can help a company - and who it can help.  Stacy's commentary on this decade old (or so) field was insightful and intelligent - and, well, not suprising, well organized.  She discussed how the current day companies are just now learning how to leverage the advantages of KM, and the challenges faced, even as more people realize the need.

As our Unique of the Week, Allan Hess of www.airportbooties.com joined us.  Neccessity is the Mother of Invention has never been truer. 

When security measures began to force the removal of shoes in the check in points, the health risks were at first somewhat overlooked, but the triad of partners with Airport Booties, saw the issue.  After all, you have to cover the same ground as hundreds of thousands of others, many of whom were barefoot or could have been in a conduit like water or sweat.  The unfortunate result is a breeding and transference area for viruses, diseases and contaminations.  In a recent news report on ABC San Diego, 18 of 23 areas tested by a DNA lab found live bacteria, to include HIV, e-Coli and other nasty germs.

So, Allan Hess and his partners built the non-slip, non-porous and very marketable booties.  And they made it so the TSA would approve them.

http://www.tsa.gov/travelers/airtravel/assistant/shoe_screening.shtm

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast.  Please send any questions to andygreider@comcast.net.

Please check out our affiliate sponsor, Tire Rack, to help support the show.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

From why you'd want to use a recruiter to how the process works - and how it is different at Bell Oaks - Eryn laid down some essential points that all companies can learn from, and take away great advice about using an executive recruiter.  For a company who understands and embraces the hard work that goes into finding the right person (not just A person) to fill your middle management to Exec level needs - check out the team at Bell Oaks.

Next up was Dale Brannan, who filled in our listeners on how his company Transports Athletics, takes student-athletes around the world on team building, culture filled athletic odesseys.  From volleyball in Venezuala to basketball in Berlin - and even golf in China - Dale brings exciting adventures to those who choose to come along.  Soon, Dale is heading for Italy with the UNC Greensboro Basketball teams (men and women.)  Plus, soon, the company is relocating to Seattle for a closer connection with a new partner in China - where those golf excursions (for athletes and maybe executives, soon, too) come from.  Tune in to hear more about our Unique of the Week, Dale Brannan from Transports Athletics.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast.  Please send any questions to andygreider@comcast.net.

Please check out our affiliate sponsor, Tire Rack, to help support the show.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

As Business Booster, we were joined by 30 year photography veteran Kelly Mills, who shared with us how photography, when done well and with the proper eye and process, can improve your business.  Using a tried method and being prepared for most anything, Kelly sees projects through from start (taking the photos) to finish (post production work that includes web ready and other graphics.)  Listen in as Kelly reveals how his fine art background and ability to observe and listen really make the photos he produces come alive for the client, and work much better in a marketing setting.  Also check out Kelly's newest exhibition, with Ilya Varcev - going on now through June 4th, at the West Egg Cafe at 1168 Howell Mill Rd, Atlanta.

Also, be sure to check out our Unique of the Week, Dennis White - who brings over 37 years of experience to making sure your displays come alive with interactive and rememberable elements, at sales centers, trade shows, visitor kiosks, and more.  Dennis runs Spectrum 4, a company with 20 years experience that has a few unique twists that set them apart outside their time in the business.

First and foremost, Dennis outsources all his work to highly qualified, carefully selected craftspeople who all can do high end work faster and more effectively than he could do on his own in house.  This means the customer gains in two ways - cost savings (due to lower overhead) and speed.  Remember good fast and cheap? - Dennis covers the first two and stays more than reasonable on the third. 

In addition, outsourcing brings Dennis the ability to put his design background and marketing training to bear on all new projects - often at the first meeting.  From napkin to finished product - oftentimes in less than 2-3 months.  With work ranging from nuclear power plant displays to mega-churches, from visitor centers to trade show booths, Dennis has done a lot of great work.

We recommend highly the work of both our guests - and recommend contacting them through the links above.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast.  Please send any questions to andygreider@comcast.net.

Please check out our affiliate sponsor, Tire Rack, to help support the show.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Let's begin with some reflection on a simple rule - people covet that which is around them.  In general, establishing good connections with your community is essential as a small business owner, in order to make it.  Some thoughts on how to do this - reach out to the people within a square mile of your business. 

A simple flyer or note delivered to the door, with a handshake and smile, can do wonders. 

Work with other businesses in area who are interested in the same prospects you are - but who don't compete with you - this can lead to opportunities in immersion branding, and to potentials with networking.

Speaking of that, start a networking group with others who also want to grow and expand, with customer relations at the heart of the matter.

From there, begin to work on information that will benefit your customer - and listen to what they say - and to what your competitors clients complain about.  This is one of the most powerful ways you can tweak your business to make it appeal to the competitor's current clients.

Write online and off.  Start a blog - write some press releases (see below for tips on how.)  Oftentimes, writing can be used to help you position as an industry expert.  Also, you can tap the power of the internet through podcasting and vcasting.  To combine all of these into one locations, check out Hello World.

Keep in touch with your customers with a newsletter, blog or other form of communication.  Along with quick announcements of sales, or new products or other items of interest, a newsletter online can allow for affiliate links to related services and testimonial or endorsement space for those in the networking groups I already mentioned.

Use the power of technology to leverage your email list - and to get regular attention.  First, find an autoresponder you like - I use MMG.  Then build capture pages (it is very VERY easy to do) - and then send the page address to people who would be interested in the tips or ideas you place in the autoresponder.  For instance, my 5 free tips to increase sales and save the bottom line won me 150 subscribers to the larger, 52 tips - weekly for a year, in text, audio and video format.  Once these folks saw what the free tips did for their business, they bought in on the bigger idea.  Example of hourly rate versus what you get for $150?

One final thing you can do - earnestly offer a guarantee - place yourself in the customers shoes of being slightly wary of a new experience or service - and give them some confidence.  I tell people that if they implement 5 of my tips a year, out of 52, and don't make back their $100 or $150 they invested, I will refund the money.  Period.  No questions.  (Honestly, I know there is NO WAY they can honestly tell me that, as any two implemented over a year, will raise $100 each or more.)

If you do advertising, make sure it is not something you just "try." Work on solutions oriented sales copy, and not feature based rhetoric.  No one cares that your product complies with Code 15T7Y - what they care about is a benefit.  Since our product is registered properly to make sure you are in compliance with all local state and federal mandates, you won't have headaches there. And a laundry list of the neat things your product does is virtually useless - instead tell the consumer how what those features do benefits them. 

Obviously, this is just the start of the possibilities - but it is a good way to get some traction established with a lower budget - or augment your current plan with extras and then work towards bigger ideas on down the line.

Lee and Andy examine various ways in which to identify the hot new markets - running the spectrum from kids to tweens to boomers, and then addressing bigger issues and pet love, along with the other growing markets.

In our special episode on finding investors for any company seeking funding, we get to the heart of what you need to do.  No matter if you are a startup, an established company seeking 2^nd or 3^rd round funding, or a company with a new division to launch, we brought top talent to the studio to answer the questions that have been keeping you up at night. 

For "been there, done that" advice, we turned to Jeff Haynie, one of the founders of E-Hatchery, and Vocalocity, and now Hakano and Southern Fried Tech.  For those who also want to be investors, or find those investors, we were fortunate enough to have the expertise of Karen Rands, of Network of Business Angel Investors and Launchfn, to help you better understand and prepare for this journey.

Karen recommended checking out:
www.getinvestormoney.com - free ebooks and other raise money info
www.dothedeal.org

And Jeff suggested:

www.ycombinator.com
www.techstars.org
www.hitforge.com

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Uniqueness is Power is your business growth solutions show where each week you hear from professionals with ideas on saving your bottom line, on increasing sales, and on unique perspectives on new and original companies.  If you know of a company who'd be a good Business Booster (money saver/maker) or Unique of the Week (stands out from the crowd) - please drop Andy a line.  If you know someone who owns a business or works in marketing, please forward this on to them.

Sometimes it's a pen, sometimes it's a jotter, sometimes it's a wild and crazy new invention - but one thing is for sure - promotional items used to identify, brand a company and remind recipients of who gifted them, have been around almost as long as our country.  With roots as deep as George Washington's election campaign, these items, sometimes called chotski's have grown and evolved from those first buttons Washington used to help with election.

Mike Schnell of Atlantic Gifts covered with us unique ways companies are using and leveraging the plethora of new items available - while sharing some tips on how you can use them to improve your business.

Our Unique of the Week is at the spearhead of a new idea  in healthcare, providing a true revolution towards change in an industry.  Mike Davis, from My GA Doctor, joined us to to follow up discussion from our mid-December Medical Services special.  At that time, My GA Doctor was under trial and in development - it is now up and running, with 15 clinics and 22 docs in the northern side of Atlanta.  With no co-pay, no deductible, it is perfect for people with HSA's, high deductible, catastrophic plans or no insurance at all.  At $675 and $1850 for individuals and families, there isn't much like it out there.  Check out the website for the full list of what is included in the primary care supplement plan and email Mike with any questions.

Next Week is the Investors Special - learn how to find Angel money, VC money, why you'd want (or not) either - and how to fund a company from the ground up - we'll have Karen Rand with NBAI (Network of Business Angel Investors) and Jeff Haynie of Hakano.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast.  Please send any questions to andygreider@comcast.net.

Please check out our affiliate sponsor, Tire Rack, to help support the show.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Ok, that sounds like a little much, doesn't it?  Maybe not.  If you consider a few aspects to all this, let's see how it can work - but not on the traditional platform.

Yes, we're stretching the boundaries again, here on UiP, trying to live up to one listener's billing of "the business man's Clark Howard."

Let's take things from this angle - you're a large supply company in an industry with a competitive market.  You have a service or product people use on a regular basis, or where split tickets are a concern with your competition.  Perhaps, you even just want to speed up the process of payment and give customers another option towards paying the bills.

You know that it won't take much to tip the scales in your favor.  And here comes the best idea of a complete program your sales force can offer in the field  without costing you a fortune.

Who can use such ideas and how ->

Shipping company that wants to get off the 30-60-90 day invoice cycle and win business they couldn't otherwise win.

Manufacturer Supplier - want to help with merging split tickets to one order with your company and not one with you for part, one with competitor #1 for part and one with another competitor for another part.  Plus bringing customers back and increases monthly average ticket sizes.

Ad sales - example instead of offering 10% off - be able to ask if they'd prefer 10% off, OR FF miles or cash back towards rewards programs?

Promotional and motivational speakers - Use it to separate from the crowd for booking purposes and then use it to up sales for the crowds at your event on the BtoB side.

Finally, how do you do this as a complete package?  If the idea intrigues you, contact us here.

Personalized Maps on Google - WOW!  This is so cool.  Now you can plot out the latest trip to Grandma's house, or to the beach or to a series of spots you adore in an area or stores you like to frequent or brewpubs in a town, etc.  Again, the abilities this adds to making a customer interaction on your site stickier and more fun, is amazing.

Radio Ads on Google Ad Words.  This isn't at all what GAW was even 3 months ago.  So much you can do?  We walk you through it - how you do it...plus opinions from Andy and Lee... 

And then we're off to begin our FRANCHISE SPECIAL EDITION!

Then, we're lucky enough to be joined in studio by franchise attorney Joe Gottlieb of Cohen Goldstein Port & Gottlieb, LLP who covers a lot of great info - like "is my business a franchisable entity - or should I consider other options - what other options - what do I need to look out for as a franchisee? - as a franchisor?" and more.

After our visit from Joe, Bill King, CEO and co-founder of Axxiom Franchise Advisors came by.  Axxiom is a national franchise consulting company that assists clients all over North America find the best match for their personal requirements in a franchise business. Providing clients with education, consulting, and personal evaluation - Axxiom assists in the quest to find the "perfect franchise".   The client pays no fees, and saves considerable time and money, not to speak of eliminating the stress, anxiety, and the uncertainty of an unfamiliar process.  White gloves all the way, when you're making a decision that can affect the rest of your life drastically, do it right - call Bill and find out more today.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast.  Please send any questions to andygreider@comcast.net.

Please check out our affiliate sponsor, Tire Rack, to help support the show.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

This isn't at all what GAW was even 3 months ago.  So much you can do - we'll walk you through some of it now - how you do it - plus pros and cons.  This is really a great service with a few small shortcomings.

First of all - how do you get to it.  Go to Google and click ad programs under the search bar.  Login if you have an AdWords Acct - if not, create one - Audio Ads is an extension of GAW, so you need an account.

Click the Audio Ads tab, and walk through the setup. 

You'll come to a choice of - Start Building or Find Audio Creation Specialist.  If you don't have an audio ad ready, Google gives you have the chance to have a certified person help create your ad for you, for a fee.  Or you just progress to the campaign. 

For our purposes, let's assume you have the ad.

First, you name your campaign and then assign a weekly budget.  The lowest amount I found that worked well was $100 per week.  Under that in a major market and it won't give you much return.  This is where I set the budget - $400 monthly, $100 a week.

Next, you define your area.  You can go nationwide or name and select specific cities, like GAW.  For the test campaign, I chose to use Atlanta, Macon and Savannah.

Next, choose your demographic - by gender and age.  Here, it helps to know your product and your target.  Who buys from you?  Who would you like to reach and pinpoint that you don't?  Ads can have many uses - but for now, choose who this particular ad works with.  For our purposes, we chose, M-F, 35-65.

Next, you choose your station formats - you can go for bang for the  buck or choose a specific type ÃÂ?? jazz, rock, talk, sports.  And then if you are feeling like you understand who you want to speak with - you can use the advanced tab ÃÂ?? complete with Arbitron Ratings.  We used basic bang for buck but would normally use Arbitron.

The next screen asks you to confirm your weekly budget, asks your max cost per 1000 listeners, and confirms start and end dates. 

The final option is to select when your ad will be played.  Since we are promoting a business show with our ad, we chose - M-F, drivetime (7-10am), (3-7 pm)

Now, it is time for the magic to begin.  Click the continue button and you'll find your final stats -

We would reach 175,000 ears within our target demo, and 203,000 gross (meaning 28,000 people who hear the ad would fall outside our selected parameters)  We would pay $2.25 per 1000 within our  target demo.  And we'd get 168 ad plays for a cost of $393 for the month.

Now, the next question is - does this scope and reach make a successful campaign?  Well, it sure could - but until we understand a little more about frequency and reach and what stations we're on, it is a little hard to tell.  For a first round of entry level user-driven programming, this is typical Google - solid, with a few small things to improve, which you can be sure they will.  Nice work Google - this is worthwhile stuff folks.

Drop me a line with any questions.

Phil brings advice on how to best handle legal issues that can come up for small businesses, and things you can do to avoid troubles in the first place.  He brings it all together in a nice, easy to understand and apply package - well worth your time to take a listen. 

Greta Counts and Bob Jackson of Cartridge World join us to ink a deal for Unique of the Week - where they let us know why they are special, how they can help you with decreasing monthly costs, and how by working with them, you can help save the environment - one cartridge at a time.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth solutions show, broadcast over WGSR Atlanta, at wgsratlanta.com/710am - please send any questions to andygreider@comcast.net.

You can sign up for our marketing and business growth weekly tips program (coming back by April 19th) - and please check out our affiliate sponsors, Tire Rack, and Shop.com (Brookstone features this week) to help support the show.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

A large part of getting the most out of your logo and your new company id is to create a color palette that works well for your business, your product, your brand and your clientele.  So, how the heck can someone without a lot of experience begin?  What if, like many small business owners, you left corporate America in part due to not wanting to pick out suits, shirts and ties that matched?

Adobe has developed kuler - and in doing so has taken a huge step in allowing online sharing of created color palettes for businesses to use.  It is fun, easy to use, and anyone who wants to learn and experiement with combining colors or creating a color palette is welcome.

Kuler is tapping into the social networking idea that top color consultant talents are now present on a "as you need it" basis - and many of the top designs are really superb blendings of colors and generate the feel you want for your logo, backgrounds, accents and more. 

Now you, the small business owner can tap into these skills and conquer, for free, one of the formerly unbeatable challenges in logo design (at least not until you paid big money.)  Cool work Adobe!

Now, let's move onto Logo Maker where you can create your own logo for free, share it with friends for feedback and then download and use it in a variety of formats for just $49.  In just a few minutes, you can be working on a logo that is professional in design and can be enough to get you through to the next level as you begin a business.  Not what a pro-shop can pull off, but then again, nowhere near the cost, either.  Coupled with Kuler, this is perfect for small startup businesses that can't afford to hire an agency or firm.

To double check yourself on the logo you create and the color shades you use, check out Color Palette Generator - a very amazing tool to use in conjunction with Kuler and Logo Maker. 

Ok, so now you have the logo, and the color palettes.  From there, you can take the designs you have created and upload them to Vista Print for fast, inexpensive and solid printing and quick delivery.

A few other words about logo, color palette and design.  Colors that are your favorites are not the ones you want to pick.  No matter how much they please you, as the owner, they need to resonate with your customer and client.  If the clients aren't feeling warm fuzzies about it, you won't hear the register ring and those initial warm fuzzies you had will go away faster than a lead against Tiger Woods on the back 9 at Augusta.

Happy logo-ing!

After covering the new 1% model with Thanks Again, and giving shout outs to Fritz Scheffel for "superman" type of work, we discussed brand loyalty and we tossed around the idea of how a small business IS it's brand - and began to explore what that means to you as a business owner.  We'll need more time on that topic, perhaps on both of them...

Stu Lustman with Southern Lending Solutions led of the show as our Business Booster.  Aside from providing great cheer, Stu's knowledge of how to best grow and position your business is all encompassing.  Our time with him proved he can help you in matters of funding, check processing (and credit cards, too) - and in the realm of leasing or purchasing equipment.  Perhaps the two most important things we covered - personal credit is the crux of all small business loans for businesses younger than 2 years.  Stu gave us a tip to increase credit scores anywhere from 20-30 points in less than a business quarter.  Also, as a small business owner, understanding that the day to day is often do-able - but the one unseen big expense is what does a business in.  Unsecured Lines of Credit and loans can help with this.

Our Unique of the Week this week was David Issa, of XenLogic.  Their flagship product, TOBI (Total Office Business Intelligence) - is a powerhouse and a unique solution with a retro touch.  Drawing on a model of old, software is purchased and installed and is not an online application leased out over time.  TOBI handles the same types of things SAP and Oracle do, but on the small-medium business level. 

TOBI - which stands for Total Office Business Intelligence - was created to make your life easier in the office, and bring together the morass of data collection programs available, into one centralized access point.  Targeting the small and medium sized business, TOBI brings a full suite of capabilities to the table, and makes life easier.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast.  Please send any questions to andygreider@comcast.net.

You can sign up for our FREE marketing and business growth weekly tips program - and please check out our affiliate sponsor, Tire Rack, to help support the show.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Lee and I began the show reviewing our awesome time at PodCamp Atlanta, and wondering what else would could have possibly have learned in a weekend?  The presentation went well, and we made some awesome contacts - some you will soon meet on the show.

We then took some time to examine what the most recent underhanded scam the RIAA is running could do to internet radio like Pandora and small (heck, even large) broadcasters.  Lee and I, along with producer D, spent some time going round on this topic, and wondering what the effects could be?  Go to the online petition  and congressman letter writer for making your voice heard.

From there, we brought in our Unique of the Week, InXpress - a shipping revolution for small businesses.  When it comes to shipping, most people only think of 3-4 options - the Big Brown Truck - UPS, the Castaway Company - FedEx, the vacation ruiners - DHL, and snail mail through the USPS. 

Everyone has their opinions about which is the one for them, sometimes based in non-business reasoning.  But when it comes to saving you, as a small business, money on shipping, InXpress does an amazing job of making sure you get the same efficiency you have always received, at lower cost. Check out the broadcast and let Dustin Hansen explain how it is done.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast.  Please send any questions to andygreider@comcast.net.

You can sign up for our FREE marketing and business growth weekly tips program - and please check out our affiliate sponsor, Tire Rack, to help support the show.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Speaking of innovation, our second guest, as Unique of the Week, had it ALL going on when she started American Chocolate Company - a service that allows her to print directly on chocolate - with food coloring ink.  WOW!  How cool.  And tasty, too.  These treats - from medallions to truffle boxes, with a chocolate business card in the center, grab attention and not only taste great but look phenomenal, too.  Check out American Chocolate Company for more info.

Join us as we discuss with Sherry Heyl how that and other aspects make the world go round in a potentially better fashion these days.  Also check out Sherry's blog for her business - What a Concept - where she helps companies gauge what their competition is doing online in the blogosphere - and what those companies should also be doing in response.  And if you are a PR Professional, be sure to learn more about her seminar on understanding the power of blogs.  Or check out her appearance at the upcoming panel on PR and Blogging.

Next up are the founders of the Georgia Podcast Network and organizers of PodCamp Atlanta, held this coming weekend at Emory.  Be sure to check out the site, if you can't sign up and make the event.  Spots left are limited, so go NOW.  Lee, Adam and I are presenting at 4 pm on Saturday about how to explode your business through podcasting, and position yourself as an expert online.  There are plenty of other interesting sessions, and address the beginner to the vet.  The format is "un-conference" - where the event participants and attendees are the presenters, who lead a forum discussion more than anything else.  Also, be sure to, if you have a podcast in GA, approach Amber and Rusty about syndication of your show on their network and website.  Powerful place to be, for sure.  Amber and Rusty have really learned to embrace this new format, and are helping dozens of people connect locally.  Amber and Rusty's insights into how podcasts and blogs won't turn us into computer drones who don't leave our house is a healthy listen for those with such concerns.

Thanks - remember, next week the live broadcast goes to Thursday night at 6 pm.  So that's this Thursday from 6-7, with guests Robert Wilson and Stacy Hankinson - Robert will unveil how to let out your inner innovator, and Stacy shows how her business, Amercian Chocolate Company, has become the Unique of the Week!

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast.  Please send any questions to andygreider@comcast.net.

You can sign up for our FREE marketing and business growth weekly tips program - and please check out our affiliate sponsor, Tire Rack, to help support the show.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

 John Dynes of Sales Smarts continued the intelligent new business and sales increase conversation, showing better ways to find, target and win business.  With many great advantages over the other products out there, this one seems a no brainer at the price and the function.  www.salessmarts.com

Also, Rick Daigle brought his portion of over 2000 years of experience as a CFO at BtoB CFO - a firm specializing in helping your company tap a CFO's functions without laying out the big bucks and committment.  Working on a contract that is handshake driven, the CFO you hire can tap over 50 associate partners to find answers on your behalf.  That's pretty darn unique - and impressive.  www.b2bcfo.com

 We began the show talking sbout SoCon ' 07 (www.socon07.com) - an un-conference Lee atteneded on the 10th of February.  What an amazing assortment of over 200 bloggers, social networkers and online communicators, all seeking to best utilize Web 2.0.  Lee shared his insights and takeaways with you, and we found were invited to speak at www.podcampatlanta.com in March, the 16th-18th.  In fact, the organizers of the show will be with us on March 10th.

 Next up was Fritz Scheffel with www.trustoneps.com.  Fritz has been doing credit card processing for awhile now and has seen the industry really progress.  Tune in for the scoop on new credit card processing machines, new technologies for credit processing and charges to watch out for on your credit card bill.  Fritz also tells us why the "best rate" should really never be the manner in which you judge a credit card processing company's worth.  Contact Fritz at 770 500 0406 for a free estimate on if he can save you monthly money.  (editor note - our bet is he can, as he has proven very helpful for some of our listeners already - thanks Fritz!)

 As our Unique of the Week - we had Cloud Conrad with www.gardentheplanet.com - what an amazing compliment to and continuation of our January 20th show.  Cloud spoke extensively about irrigation, how gorgeous lawns cost the environment, how to cure that issue - how to cultivate rainwater aesthtically - and why rooftop gardens are both beautiful and beneficial.  Tune in to hear more from Cloud.  She can help you understand how the green approach makes sense, and how you can do it without breaking the bank.  Developers take note - Cloud also does corporate work - and can assist on large scale projects as well.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast over WGSR Atlanta, at wgsratlanta.com/710am - please send any questions to andygreider@comcast.net.

You can sign up for our FREE marketing and business growth weekly tips program - and please check out our affiliate sponsor, Tire Rack, to help support the show.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Guest Co-Host Dr. Katrina and I examined a few more good tips before launching into this special edition of Uniqueness is Power, with dual-Unique of the Weeks.

Imagine owning an online travel agency.  Imagine being able to profit from other people's travels.  Imagine owning a small business in a 7 trillion dollar industry.  Now finish imagining and listen to the segment of the show for YTB, with Doug Bauknight.  Helping everyone, from non-profits to recently disabled vets, with a way to make money - this company is doing things right.  Go to www.travelwithbabyboomers.com to see what deals you can score.  Or go to www.justpictureitnow.com to find out about how to open your own agency online.  As you"ll hear in this fantastic interview, Doug enjoys his job, his life and helping others get a taste of this new opportunity.

Matt Banhan has similar goals - helping people.  As founder and CEO of Accounts International. Matt is intent on helping CPA's and small businesses handle accounting and taxes - as an overflow valve for CPA's and as an outsource for small businesses.  With a unique structure, which taps a highly qualified and economical base of accountants in Cairo, Egypt, Matt and his Alexandria VA based partner Eric Williams have created a very cost-efficient process (what you might expect from accountants, yes?) - where they can provide services at or above expectations, but for a far greater value to those they serve.  Check in with them today to find out more.

We'll see you next week on Uniqueness is Power.

 We were joined in the studio by Jeff Marlowe, owner of Zoom Design, Menuette and Times Squared - he has almost as many companies as he has charm and wit.  That's to say, there's a lot to offer from Mr. Marlowe.  First, Jeff shared with us some general, but very helpful, tips on restaurant website faux pas's and ideas to make your site a better one Write Jeff for more info on how he can assist you.  Also, you can soon check out the upcoming article in our articles section.

Jeff is also the creator and owner of Menuette - an interactive customer retention and product sales tool.  To understand it, be sure to listen in, but essentially, this brings a level of convenience never before available, to your customer.  Then there's Times Squared, a product which faces up to Open Table, and then smashes it into oblivion - much easier, more robust and less expensive - there's three things that all too often, don't go together.  Contact Jeff at jmarlowe@zoomdesign.com This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or 404.355 3442.

We also quiz Kathy as to her role in the Atlanta Business Academy (editors note, now the IBAL of Atlanta)

The Atlanta Business Academy, although they do networking, is centered around the idea of connecting people by and through education of its members - as well as introductions.  Featuring monthly breakfasts, with informative speakers at each, ABA allows members access to the website for Council Advisor commentary, and "Ask the Expert" features, immediately differentiating themselves from the typical networking crowd.  Soon to expand nationwide and eventually internationally, this is a very exciting group to get to know.

We also remind people, that just like new year's resolutions, the ongoing success of work we do in the realm of sales and marketing requires diligent follow up.  Be sure to tune in and find out some of the best ideas going for growing your business, moving into 2007.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast.  Please send any questions to andygreider@comcast.net.

You can sign up for our FREE marketing and business growth weekly tips program - and please check out our affiliate sponsor, Tire Rack, to help support the show.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Ok, to start out, Lee and I discussed what makes a good press release.

Matt Lohman from Knowledgestorm joined us, and was a delight to have on the show. For those in the BtoB technology realm, you likely already know about Knowledgestorm, but if not, these folks are amazing and are for real. Acting as a portal of your information and lead generation source, they are all about helping the tech BtoB business thrive.

Matt Lohman shared with us the information Knowledgestorm recently finished compiling about emerging media in the BtoB marketplace. From Blogs to Podcasts, Wiki to Tele-Seminars - they have all the data on what is working and what is not. Contact Matt at mlohman @ knowledgestorm.com

Our Unique of the week was Jeff Brewer, from Best Buy for Business - a company which is moving ahead of the other big box electronic stores by coming at this from a whole different angle - seeing their targets as both consumers and as small business owners. Targeting businesses from 1-50 people in size, and working with many aspects of business, Jeff's take is that this is something he can hardly keep up with demand on - people want to be helped. Subsequently, he is also hiring consultants for the marketplace.

What makes Best Buy for Business so unique is the large blend of partnerships and strategic alliances they have - from Geek Squad and Magnolia Home Theater in house to product alliances with HP to their innovative ways to virally spread word about each business - Brewer is developing a real community feel out of a big box store. You can contact him at jeff.brewer @ bestbuy.com and find out more at www.bestbuyforbusiness.com

Join us next week for more great info and guests.

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This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, over WGSR Atlanta, and downloadable by podcast.  Please send any questions to andygreider@comcast.net.

You can sign up for our FREE marketing and business growth weekly tips program - and please check out our affiliate sponsor, Tire Rack, to help support the show.

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.

Download now to hear from the Sales Funnel Guru, George Ishee of Plumtree Marketing, as he discusses his unique sales tool that allows for cultivation of your leads - from low hanging fruit, to maturing fruit, to being able to re-serve and sell to in shop customers.

Also, explore the amusing side of life, and what almost was death, with Ken Futch, who had to put a bullet through his head to begin to think straight about life. Let us tell you folks, now that he has - he is onto something. A superb keynote speaker and trainer, Ken is equally as delightful as a person and storyteller.

To end our show, which seemed to focus on birthing (new leads), living well (Ken Futch) we moved to the next level - preparing for death - but in a whole new manner. The owner ofthe business formerly known as "Bonded" joined us and discussed how his business works. Essentially, he brokers life policies from those who no longer want to maintain them, to those who do. In an arena with just over 10 percent of all policies being paid out on, this an emerging industry which pays back high percentages, in a fairly timely manner. Take a listen and decide for yourself - but we find this to be a very interesting twist that ends up a win-win for sure.

See ya next week!
Andy and Lee

We began the show talking about The Sustainable Dance Club which kicked off in Rotterdam's Find out more about this unique club at: http://www.enviu.org/cm/cm_index_site.html

Next we examined Zopa.com (consumer to consumer lending), daylo.com (consumers buying, selling and exchanging services in their local area), fundable.org (aggregating consumer demand), but perhaps the coolest is YorZ, a community designed to help consumers refer candidates for great jobs and make money from it. Check out www.yorz.com

We were luck enough to be joined by Erick Moore from Survey Executives, whose company serves a superb purpose in today's world - allowing direct contact with the levels of companies most people want to speak with, but are turned away by gatekeepers. Survey Executive's best customer is one that wants to do primary research on business people (CEOs, VPs of Marketing etc) for product development, market share, image surveys etc. Whether they need help with the entire project or simply need help reaching their target audience, Survey Executives can help.

This week's unique company focus was placed on Short and Sweet Studios, of Decatur, GA. Co-owner, Susan Hawkins, joined us. We covered a lot of ground in finding out more about the only studio on earth where you can feature your dog or your baby in a feature film presentation - and be done before patience and luck wear out. Find out more by contacting Susan at www.shortnsweet.com

Also, be sure to check out our review of an excellent book, called "Long Tail" by Chris Anderson, editor of Wired. Email me at andy@wgsratlanta.com This e-mail address is being protected from spam bots, you need JavaScript enabled to view it for a pdf synopsis of the book.

Listen in and find out about Dr. Katrina Cryder, our TEEN chiropractor in Sandy Springs, who has taken a very unique approach to chiropractic, counseling teens - the age range most people don't consider for chiro. But Katrina works with teens in many ways - suggesting ways to make life less stressful, and to deal with the stress that is leftover.

Thanks for your patronage. Check out the upcoming features here, to include the Networking ToolBox...and more!